Your own business: how to open your own point selling Hong Kong waffles. What is waffle fast food, how can you make money on it? Hong Kong waffles business plan

Based on the analysis of franchise offers

The waffle business is trending today: the fast food market is growing, and its waffle segment is far from saturated. A modest investment for catering (600,000 rubles on average) pays off in less than 6 months. “Vaffelnitsa” has been developing a franchising network since 2014 and has already opened 30 points under license. Other players are also not asleep. Is it profitable to join wafer project networks during a crisis?

Waffle fast food has come into full swing in Russia recently, with the appearance of Hong Kong waffles in the country in 2014. The exotic product had to conquer the market in difficult times, but this did not stop it from becoming popular. Many things played into the hands of “bubble” projects: originality, lack of competition in a narrow niche, anti-crisis nature of the fast food business. As a result, waffle fast food is showing growth, margins reach 400-600%, and the payback period is 4-7 months. Is the Waffle Iron franchise a bonanza?

Fast food time: burgerization of the entire country and the rise of street food

Generally Russian market catering is declining: according to Rosstat, for eight months of 2015, compared to the same period in 2014, turnover decreased by 6%. However, in the ever-stable segment - fast food - things are not bad. According to sociological survey carried out research company Nielsen in November 2015, Russians prefer fast food establishments, while wealthier Europeans are more likely to eat at full-service restaurants.

Important point for a café selling waffles - optimal traffic flow. For a stationary establishment, pedestrian traffic of 800 - 1,000 people per hour is considered ideal. For a mobile point, you need to focus on traffic of 7,000-9,000 people per day. There is a simple way to calculate the traffic of a shopping center or street location.

"Waffle iron" and competitors

“Waffle Iron” is a trendy waffle fast food project from the Paper Plane company (opened in Novosibirsk in 2010). Novosibirsk residents started making waffles in 2014, and began selling the franchise almost immediately. Today, two players in the waffle food market claim that they were the first to bring exotic Hong Kong waffles to Russia: “Waffle Iron” and Wafbusters (formerly Bubble Waffle). Perhaps it happened at the same time.

The “Waffle Iron” project is aimed at family audiences, youth and teenagers. Today the brand unites more than 30 enterprises in Russia and the CIS: in Moscow and Kostroma, Krasnoyarsk and Novosibirsk, Magadan and Sochi, Karaganda, Blagoveshchensk and other cities.

The strength of “Waffle Iron” lies in its unprecedented menu: none of its competitors offers customers sweet and savory in such a variety of forms and options. In addition to desserts, “Waffle Maker” serves corndogs, waffle pizza and waffle sandwiches with several filling options.

Every day the “waffle” fast food market is becoming more crowded. Business ideas are borrowed, and new projects appear regularly. Who does “Waffle Iron” compete with? The chain ranks third in size after Wafbusters and Give me Waffle.

* - franchise cost for one type of waffles without drinks
** - combined format: Hong Kong waffles + bubble tea

Hong Kong waffles are a type of street food that is very popular and is an unusual dessert. Usually this is a soft wafer of an unusual bubble shape, folded into a kind of little bag or cup. There can be various sweet fillings inside, for example, ice cream, fruit with cream or whipped cream, or something else.

Dessert is still a curiosity for our citizens, but the demand for such a delicacy is only growing and it is already offered in many cities of the country. This is a great idea for a business whose organization is relatively inexpensive, but quite complex. Therefore, many who want to engage in such a business do not organize everything from scratch themselves, but buy a franchise, which is much more convenient. There are already a decent number of such companies from which you can buy a franchise and organize a business producing Hong Kong waffles.

Before purchasing a franchise from one of these companies, it is better to take your time and carefully study this market, learn more about existing companies, look at ratings, statistics, reviews left by those who bought the franchise, or ordinary people who tried these Hong Kong waffles. This will allow you to find the most the best company, whose franchise really works and quickly pays for itself, it’s worth collaborating with it. After all, they not only provide the opportunity to work under their brand, but also provide technical and information support.

It is much more profitable to start working under a proven, well-promoted brand than to start from scratch on your own, because it is more difficult and requires much more time and costs.

This project appeared in 2014 and quickly gained popularity. This is one of the country's largest networks operating in this area. Points are opened not only in Russia, but also in the CIS countries. The menu of outlets operating under this brand also includes not only desserts, but also dishes using fish, meat, vegetable, and cheese fillings. The lump sum fee is 250,000 rubles, there are no royalties.

Requirements for franchise buyers:

• availability starting capital
• desire to work
• strict adherence to the rules

Room area from 8 to 30 square meters, availability of electricity, centralized or autonomous water supply and sewerage system. Number of employees: minimum 1 person. The premises should be located either in a shopping center with high traffic, or on a street with good foot traffic, approximately 500 people.

Give me Waffle

Represents one of largest networks for the sale of Hong Kong waffles in our country. In addition to sweet fillings, they also offer hearty fillings of meat, vegetables, and several types of sauces. The starting capital required is about 250,000 rubles. The lump sum contribution will be 239,000, and the royalty will be 5,000. The investment will pay off in an average of 2 months.

Requirements for franchise buyers include:

• Buyer's age is from 20 years
• mandatory availability of start-up capital
• desire to work, grow and develop
• strict adherence to all rules

The area of ​​the room should be from 2 to 6 square meters. The room must be electrified and at least have an autonomous water supply. There should be a high traffic volume - from 700 people per hour, so you need to choose busy places. The starter package includes glasses, stickers, promotional materials, educational materials, etc., which will help you quickly decorate your point and make it brighter.

"Wow! Waffles"

Project “Wow! Waffles" is part of an international holding. Several dozen franchise outlets have been opened in Russia. Its cost is 168,000 rubles, the royalty is not fixed - 3% of turnover, the average profit per month is 100,000 rubles, the payback period is 1-2 months. The requirements are the same as other companies.

The franchise package includes advertising materials, unique recipes, instructions and other useful information, which will allow you to quickly set up a business and generate income. Valid information support, therefore, if anything happens, if questions or problems arise, you can always ask for help. Updated promotional materials, consumables, etc. are provided regularly. You can purchase the ingredients yourself by finding good suppliers.

Waffle-Maker

This franchise offers more options for what you can do. You can choose not only Hong Kong waffles as your main activity, but also separately purchase a franchise for selling drinks, for example, coffee, a cafe format: street, in a shopping center, a full-fledged cafe in the city center, etc. This is exactly what will happen depends on the cost of the franchise.

The price of the franchise itself specifically for Hong Kong waffles is 349,900 rubles. There are no lump-sum fees or royalties. Requirements, depending on the format of the chosen cafe, will be different. On the company's website you will be able to learn more about the conditions and prices, as well as the requirements for potential franchise buyers.

Bubble Time

This is a franchise of Hong Kong waffles and bubble drinks. This business format does not require large financial investments, pays off fairly quickly, and the products offered very quickly gain popularity, so more than 70% of customers become regulars.

The store format can be a full-fledged cafe, pavilion, or shopping island. It is also acceptable outbound trade. Depending on the chosen cafe format, the cost of the franchise will be appropriate, since the costs of organization, rental of premises, equipment, etc. differ.

The conditions are as follows:

• lump sum payment - 290,000 rubles
• royalty - 3.5% of turnover

If the franchise buyer is the first in his city, he is exempt from royalties for a whole year. This will allow them to recoup their costs much faster. The average payback is 6-9 months, although there were cases when some managed to do this in 3-4 months. The average monthly turnover is from 400,000 rubles.

Making Hong Kong waffles from the Waffle Iron Chef:

Useful articles

Fast food cafe franchise (waffles) « Waffle iron » - Your opportunity to open your own mini-cafe and sell fresh waffles

The company Pärer Plane, which is developing the network of mini-cafes “Waffle Iron” ( sweet waffles with additives, sandwiches and corn dogs), is looking for partners to open new cafes of the chain in Russia and the CIS countries under a franchising agreement.

We offer you to buy a “Waffle Iron” franchise and, with our help, open your own mini-cafe as part of our network in your region.

The Waffle Iron fast food cafe franchise gives you the right to open and operate one or more mini-cafes under the brand and in accordance with the concept of our network. It also includes an individual design project for your point of sale, equipment, recipe book, initial consumables and a complete package of documents.

About the Waffle Iron cafe - hearty and unusual fast food made from natural products for adults and children

"Waffle Iron" is a chain of mini-cafes with a variety of sweet and savory waffles, which adults and children are happy to buy while walking through the shopping center, or take them home in convenient packaging.

The menu of dishes made from waffles offered by the Waffle Iron Cafe is very diverse:

• Hong Kong waffles (deliciouswaffles with sweet or savory filling);
• Waffle sandwiches(stuffed with vegetables, meat or fish in a salted Viennese waffle);
• Corndogs ( sausages or minced meat baked in waffle dough).

Founded in 2014, the Waffle Iron project became the first in the field of waffle fast food, and 35 points have already been opened in Russia and the CIS.

"Waffle Iron" is a federal chain of mini-cafes, the main office of which is located in Novosibirsk.

Purchased waffles from “Waffle Iron” wide demand because:

• made from natural products(that’s why parents buy their children lunch from us);
• the price is affordable for the consumer;
• offered in 2 popular formats street food and a full-fledged cafe.

We will be happy to help you open a mini-cafe under the “Waffle Iron” franchise in your region, including necessary equipment to get started, develop an individual design for a retail outlet and provide comprehensive assistance from our managers on emerging issues.

Support for opening a fast food cafe “Waffle Iron”

To successfully open a mini-cafe under the “Waffle Iron” franchise, we will provide you with:

• Design project of your point;
• Production and delivery of equipment(including 3 waffle ovens and 60 kg of dry dough mix);
• Providing consumables to get started and clothing for staff;
• Full list of recipes and video tutorialsfor their successful implementation;
• Technological maps;
• Full package of documents;
• Consultation on opening from a personal manager;
• Tips for promoting a brand;
• Development of marketing enterprises.

Advantages of operating a fast food cafe (waffle) franchise "Waffle Iron"

• Relatively small investment;
• Return on investment in 4-7 months;
• Profitability above 400%;
• Ease of production of a sought-after product;
• Availability of ingredients domestic producers ;
• Compact equipment;
• Supply of equipment to start work;
• Design project for your retail outlet;
• Full package of documents;
• Providing uniforms for personnel and consumables.

To open a mini-cafe under the “Waffle Iron” franchise you will need:

• Investment capital;
• Willingness to follow uniform rules and standards for network operation.

Hello dear readers of the site! We invite you to familiarize yourself with another business idea in the “mini-business” category: organizing a point (or network of points) selling filled waffles.

Business Basics

Stuffed waffles are the most popular fast food product in Hong Kong. These waffles are prepared according to a special recipe on special waffle irons. The surface of the product is crispy with a spherical structure. Each ball contains a delicious filling.

In our country, there are many organizations that offer to open a business selling filled waffles under a franchise agreement. The area is actively developing and in the near future we should expect the emergence of a number of companies in this area. This is due to the growing demand for the product.

A line for a delicious waffle in one of the Russian cities:

What are the prerequisites for opening such a business? Here are just a few of them:

1. Active development of the fast food market in Russia. The annual growth rate according to RBC.research is 15%.
2. In 2015, fast food was in second place on the list of anti-crisis franchises.
3. Business profitability reaches 400%.

Opening conditions similar business quite simple. To organize a small point in a shopping center (6-10 sq. m.) it takes about 250 - 400 thousand rubles, and to open a retail kiosk: 600 - 800 thousand rubles.

The most best places for the location of the outlet are as follows:

• Large shopping centers;
• Places near universities;
• Central streets of the city;
• Large bus and railway stations.

In this case, it is desirable that the following conditions be met:

1. The attendance of a shopping center should be at least 10 thousand people. on weekdays. These are quite large shopping centers, which may not exist in small towns.
2. The area to open a retail outlet must be at least 6 square meters. m. with the possibility of connecting to electricity 7 kW, autonomous water supply and sewerage.
3. If the point opens on the street, then a prerequisite is the presence of high traffic. In this case, the indicator must be at least 1000 people per hour.

Business in numbers

Let's do a little calculation.

The average price of a waffle with filling is 118 rubles. The outlet's menu also includes coffee, tea, cocktails and additives (syrup, cream). All this increases average bill, which turns out to be within 150 rubles.

Thus, only 67 buyers will generate revenue of 10,000 rubles per day. This is a very real number. In high-traffic areas, income will be even higher. Less cost of ingredients, rent, taxes and wages, we make a profit of about 40% of turnover. With an average number of customers of 67 people per day, our daily profit will be 4,000 rubles, and our monthly profit will be 120,000 rubles. The return on investment in the business is on average 3 – 6 months.

Decide on the trading format. You can organize a full-fledged cafe and sell Brussels waffles with various fillings, offer accompanying dishes, desserts and drinks. The second option is fast food. You can rent a small stall or purchase a mobile van with special equipment.

Much depends on the size of the starting capital. If there are restrictions on the amount, it is better to opt for fast food. It is worth exploring the option of purchasing a franchise. The Gofre network offers excellent conditions.

Before deciding in favor of one format or another, conduct research on all components of this business, make calculations, and draw up a business plan.

Main risks

If you plan to buy a franchise, the franchisor will provide the recipes, equipment, and ingredients. Choosing independent work, prepare to search for special ingredients. You will also have to work hard to develop the recipe. The success of this business largely depends on the quality of the dough, although other factors characteristic of trade also play a role. A common mistake newbies make is believing that they can create a point catering with homemade recipes. There are tough technical specifications cooking. They must be known and followed. Otherwise, your cafe simply will not receive permission to operate from regulatory authorities.

There is a large dependence of profits on the size of the locality and consumer demand. Without taking these features into account, you risk incorrectly assessing the profitability of your business.

Location

As with any other type of fast food, the preparation and sale of Brussels waffles brings the highest profits in crowded places. Look for free space near large shopping centers, markets. Business districts and areas near office centers are suitable.

If the majority of your menu consists of waffles with sweet toppings, syrups, jams and smoothies, you might consider locations near schools that are popular entertainment centers. Public transport stops, train stations, and airports also offer excellent prospects.

If you decide to rent space in a shopping center or any other premises, 2-4 m² is enough, important condition– access to the power grid 3-5 kV. Sewerage and water supply are desirable, but not critical. If trading is carried out in a van, bottled water is allowed.

Equipment

For mobile trading you will need a van, a display case, and refrigeration equipment. In total, the acquisition standard set For street trading will cost 400,000-500,000 rubles. Cheaper, used options are possible.

The purchase of a professional coffee maker and a machine for making milkshakes is required. Salty waffles with sausage inside are in great demand. To diversify the menu, it is worth purchasing a special apparatus for cooking sausages.

The most important equipment is the waffle iron. There are enough offers on the market from manufacturers from different countries:

1. China offers cheap options costing 70,000-120,000 rubles. Experts recommend buying them as a last resort. Chinese models are not of high quality.
2. Turkish manufacturers offer good models. The average cost is 250,000 rubles.
3. German, Italian, French, and Dutch brands offer waffle irons, the cost of which ranges from 300,000-700,000 rubles.

Models from European manufacturers differ good quality In addition, these companies often provide after-sales service.

If you purchase a franchise, the company will provide you with the necessary equipment and training to use it.

Personnel

The choice of number of staff depends on the work schedule and the number of customers. One or two sellers will work during a shift, depending on the popularity of your mini-cafe. It is not advisable to save on staff; it is very important to prevent queues from forming and waiting too long for an order.

Employees must be fluent in the technology of preparing waffles and dishes using them. Ideally, this is at least basic culinary education. But an express training option is also possible. Employees must have health certificates.

Documents and licenses

To sell fast food, it is better to register an individual entrepreneur. But if there are several founders, it is necessary to register legal entity. There is no license for this type of activity. But it is important to approach the registration process with the utmost seriousness technological map. It includes all stages of preparation, information about ingredient suppliers, and recipes.

To obtain permission from the SES, you must comply with all requirements regarding sanitary conditions, provide an agreement for waste removal, delivery drinking water in the absence of water supply. You must also have certificates of conformity for equipment and ingredients.

Profitability

The most active sales period is from April to October. Therefore, it is advisable to start trading in early spring. Profitability largely depends on purchasing prices for ingredients, assortment and rental costs. The markup on one waffle is about 100%. A standard waffle iron can cook 140 servings per hour. Sales depend on many factors; profitability can only be calculated on a case-by-case basis.

According to statistics, the monthly turnover of one point in a good location should be at least 300,000 rubles. Entrepreneurs who have achieved success in this direction claim that payback is achieved after 3-4 months of work.

Marketing

If you purchase a franchise, the franchisor will provide advertising assistance. Working independently, create a compelling and original brand. In your case, outdoor advertising in the form of a stand-up sign works great. Logo trademark must be printed on packaging material, glasses for cocktails and hot drinks.

But the most important factor– impeccable service. Polite and efficient employees, unique recipes, a wide range and quality ingredients will be the best marketing technique.

Resume

Selling Belgian waffles – new and very promising direction. This niche is still free and is characterized by high profitability.