How to open a veterinary pharmacy from scratch. Business plan for a veterinary pharmacy Open a veterinary pharmacy

Helpful information about how to open a veterinary pharmacy. This business is ideal for those who have a pharmaceutical education or a veterinary degree.

♦ Capital investments – 500,000 rubles
♦ Payback – 10–12 months

Most people have or have had pets.

Where can you buy medicated food, anti-flea collars, drugs that destroy worms, and various medications without worrying about their quality?

At a veterinary pharmacy.

Since the number of people who want to keep a pet is constantly increasing, owning a veterinary pharmacy can become a profitable business.

If you are looking for a profitable startup to launch, then find out all about how to open a veterinary pharmacy. This business is simply ideal for those who have a secondary or higher pharmaceutical education, or a veterinary diploma.

Veterinary pharmacy as a business

Residents of our country saw the first veterinary pharmacy back in the 18th century.

Our ancestors, however, were more worried not about the cats or dogs living in their homes, but about the horses that occupied important place in human life: they served as a way of transportation, entertainment, and worked hard together with their peasant owners.

But the main clients of the country's first veterinary pharmacy were the owners of stud farms.

Centuries have passed and the situation has changed.

Now there are about a thousand veterinary pharmacies operating in Russia, whose main clients are owners of cats, dogs, ornamental birds and rodents.

To open a veterinary pharmacy, you do not have to be a resident of a large city (although the first pharmacy appeared in Moscow).

You can easily open your own establishment in a small town or even in a village, you’ll just have to reconsider the requirements for the assortment.

Instead of expensive cat food, offer feed additives for piglets and poultry; instead of anti-flea collars, offer medications for large animals. cattle etc.

Why should you open a veterinary pharmacy?

Owning a veterinary pharmacy has many benefits:

1. According to 2014 statistics, over 20% of Russians have some kind of animal at home, which gradually becomes a member of the family, and therefore receives appropriate care.
   That is, the number of clients of veterinary pharmacies is about 30 million people.
   And this is data only about people who keep “decorative” animals at home.
   Domestic animals of rural residents do not appear in the statistics.
2. This business can be opened by residents of any region: from a large metropolis to a small village.
3. Even in times of crisis, people continue to take care of their pets, and if you reconsider your product range (offer cheaper analogues of food and medicines), you will not suffer losses.
4. Even if you don't have a veterinarian or pharmaceutical education and three years of experience in this field, you can conclude employment contract with a person who has it all, and perform only the functions of a manager.
5. At the initial stage, this business does not require huge capital investments.
6. A veterinary pharmacy is a fairly profitable business that can bring tens of thousands of rubles per month to its owner.

Disadvantages of Owning a Veterinary Pharmacy

Fun fact:
At the beginning of October of each year, when the Nobel Prize laureates are named, a parody Ig Nobel Prize is awarded in parallel for achievements that cannot be reproduced or there is no point in doing so. In 2009, among the laureates were veterinarians who proved that a cow with any name gives more milk than a nameless one.

This type of business does not have many disadvantages, but you should know about the main ones in order to make an informed decision about launching a startup:

1. High level of competition, especially in large cities.
2. The need to sell products with a limited shelf life: medicines, special feeds.
3. Requirements for specialized education.
4. The success of a business largely depends on the location of the veterinary pharmacy, and the more advantageous the location, the higher the rental price.

2 types of veterinary pharmacy

You should know that there are two types of veterinary pharmacies:

1. Those that can only sell finished goods.
2. Those that can produce medicines and animal feed, and then sell them.

If you don't have much starting capital, are new to business and do not have research talents, then you should limit yourself to the first option.

To open such a pharmacy you need a small premises, you will go through a simplified registration procedure, and inspection authorities will not bother you so often.

Calendar plan for opening a veterinary pharmacy

It won’t take you more than 2-3 months to find a room, renovate it, purchase equipment and hire staff.

Thus, you need a maximum of six months to open a business.

Advertising company for veterinary pharmacy

Your establishment will already generate good income.

You can insure your business at first:

• by ordering a bright sign and advertising window stickers;
• handing out advertising flyers in a crowded place;
• by purchasing advertising space in a popular local newspaper;
• by ordering commercials on local radio and television;
• placing your advertising banner on a veterinary forum;
• creating a group in in social networks.

Stages of opening a veterinary pharmacy

To work legally and not have problems with inspection authorities, you should start by registering your business and obtaining a license.

At the same time, look for premises for your veterinary pharmacy so that when submitting documents for a license, you can indicate the address of your establishment.

And then you can start purchasing equipment, searching for suppliers, hiring staff, etc.

Registration and license

This is the easiest part of the registration procedure, because ahead of you is the receipt of a license allowing retail trade in veterinary drugs.

You should start by obtaining a certificate from the Union of Pet Business Enterprises.

To obtain such a certificate, you need to write an application, pass a test and pay the specified amount.

If you do not have special education, then even if you want to, you will not be able to obtain such a certificate.

You will have to hire a manager and salespeople who have the appropriate qualifications.

In addition to the license, you will have to obtain a sanitary and epidemiological certificate from Rospotrebnadzor and enter into a number of agreements:

• on disinfection and disinfestation;
• on the destruction of medical waste;
• about indoor ventilation.

In general, the registration procedure for a veterinary pharmacy is not very simple, so it is better to entrust it to a qualified lawyer.

Premises for a veterinary pharmacy

In addition to the sales area, your veterinary pharmacy should have: a service room for staff and a bathroom.

If the space allows, you can also equip a warehouse, a manager’s office and a closet for storing work equipment.

If you want to open a veterinary pharmacy that will not only sell finished medications, but also produce them yourself, then you will need a larger premises: at least 46 square meters. meters.

Most pharmacies operate on the first principle, so they are content with modest premises of 30–35 sq. m.

The design of the room should be as simple as possible (light walls and ceilings), but you will have to spend money on purchasing equipment for storing and placing goods.

Equipment for veterinary pharmacy

To present your product to customers and facilitate the work of staff, you need to purchase the following equipment:

Expense item	Qty	Cost (in rub.)	Amount (in rub.)
Total:			200,000 rub.
Glazed showcases	2	15 000	30 000
Shelving	3	5 000	15 000
Furniture for the seller’s workplace (stand, chair)			20 000
Cash machine	1	10 000	10 000
Refrigerator for medicines	1	25 000	25 000
Laptop	1	20 000	20 000
Telephone set	1	1 000	1 000
Air conditioner	1	15 000	15 000
Office furniture			30 000
Other			34 000

Veterinary pharmacy products

• stern;
• nutritional supplements;
• anti-flea collars;
• toys for animals;
• clothing and accessories;
• dishes;
• houses, cages, carriers, etc.

Work with suppliers who sell certified products, especially when it comes to medicines.

You can find good suppliers, for example, via the Internet.

Veterinary pharmacy staff

It is more profitable for business if the veterinary pharmacy is open seven days a week, because pets can get sick any day.

Their owners will need medications and they will come to you.

Therefore, you will need 2 sellers who will work, for example, 2/2 days from 8.00–20.00

How much does it cost to open a veterinary pharmacy?

You can reduce the amount of capital investment by finding premises that are not too expensive to rent or by purchasing used veterinary pharmacy equipment.

Get ready for monthly expenses of about 150,000 rubles:

For inspiration to implement this type of business

How can you design and equip a veterinary pharmacy:

How much can a veterinary pharmacy owner earn?

Let's say you bought a batch of goods worth 100,000 rubles.

The markup on each unit was 100%. You managed to sell this product in one month.

Thus, you earned 200,000 rubles. 130,000 rubles from this amount will be spent on rent, payment of salaries to staff, taxes and the next purchase, and 70,000 will be your net profit.

If we start from the amount of net profit that you will receive every month, we see that a capital investment of 500,000 rubles can be returned in 8 months.

Naturally, you will not be able to receive such a profit during the first months of operation of your veterinary pharmacy.

In the best case, you will break even; in the worst case, you will work at a loss.

Therefore, we determine the average payback period for a veterinary pharmacy – 10–12 months.

Agree, these are quite good indicators, which are enough for you to decide open a veterinary pharmacy, if you have a special education and have the required amount for initial investment.

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What is the article about?

• 1 Stages of opening a veterinary pharmacy
  • 1.1 Paperwork
  • 1.2 Nuances of choosing a room
  • 1.3 Cost calculation
  • 1.4 Income and payback
• 2 How to open a veterinary pharmacy
  • 2.1 Important details
  • 2.2 Selecting premises and location
  • 2.3 Types of veterinary pharmacies
  • 2.4 Costs
  • 2.5 Required documents
• 3 How to open a veterinary pharmacy from scratch and how much it costs: Business plan with calculations
  • 3.1 Features of the pharmacy business
  • 3.2 Experts recommend that beginners open a veterinary pharmacy for the following reasons:
  • 3.3 Advantages and disadvantages
  • 3.4 Pros:
  • 3.5 Cons:
  • 3.6 Business plan
  • 3.7 Business registration
  • 3.8 Establishment format
  • 3.9 Selecting a location
  • 3.10 Premises
  • 3.11 Equipment
  • 3.12 Financial investments
  • 3.13 Profit
  • 3.14 Useful tips
  • 3.15 Conclusions
• 4 Business plan for a veterinary pharmacy
  • 4.1 Advantages of opening a veterinary pharmacy
  • 4.2 Registration
  • 4.3 Where to open a veterinary pharmacy
  • 4.4 Premises
  • 4.5 Equipment
  • 4.6 Personnel
  • 4.7 Costs and payback
• 5 How to open a veterinary pharmacy from scratch to run a business
  • 5.1 Registration of a veterinary pharmacy
  • 5.2 Renting premises
  • 5.3 Pharmacy equipment
  • 5.4 Personnel
  • 5.5 Competition
  • 5.6 Business plan for a veterinary pharmacy. Price policy

Stages of opening a veterinary pharmacy

• Paperwork
• Nuances of choosing a room
• Counting expenses
• Income and payback

The veterinary business is rather poorly developed in the Russian Federation, especially for specialized pharmacies for animals.

According to official data, there are 3 times fewer such institutions than pet stores. Statistics also show that in Russia, a third of the population keeps pets. Therefore, a veterinary pharmacy will be a profitable investment of capital.

But in order to implement such a business, you need to know some nuances: where to start organizing your business, how to do everything in accordance with the requirements of the law, and how to invest money wisely.

In this article we will tell readers of the site of business ideas for women how to open a veterinary pharmacy from scratch and how much it costs in 2020.

Paperwork

What documents are needed to open a veterinary pharmacy? This point should be given special attention, since this business is regulated Federal law“On the circulation of medicines”, as well as the regulation “On licensing of pharmaceutical activities”.

According to legal requirements, opening a veterinary pharmacy requires the following documents:

• Permission to place. The pharmacy must be located in a room that complies with regulatory requirements, removed from the residential area (this issue will be discussed in detail below).
• Permission from Rospotrebnadzor, where sanitary and epidemiological conditions for doing business will be considered suitable.
• A concluded agreement for maintenance - disinfection of ventilation and air conditioning systems.
• Agreement on sanitary treatment of the pharmacy premises. This means: deratization (treatment against rodents), disinfection (counteracting the spread of pathogenic microorganisms), disinsection (treatment that prevents the appearance of insects).
• Agreement for the disposal of medications.
• Certificates of compliance with legal requirements of products sold.

These are requirements and rules that must be followed. Otherwise, the veterinary business will operate “under a black flag” - illegally, and the first inspection will lead to its closure.

You also need to open an individual entrepreneur and choose a taxation system. This, unlike collecting documents, is a fairly simple procedure that will take no more than 10 working days.

The biggest problem may be the OKVED code. According to the new classifier, a veterinary pharmacy is registered under code 52.31 - “Retail trade in pharmaceutical goods.”

But you can make starting a business much easier by taking advantage of professional legal support for this process. The cost of this service ranges from $2,000 to $3,000. Moreover, the rules are the same when organizing a business in rural areas and in urban areas.

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Nuances of choosing a room

According to legal requirements, a veterinary pharmacy - the premises where it is located must be divided into the following zones:

• shopping room;
• warehouse space;
• utility and household premises: bathroom, staff room, manager’s office.

This division implies the acquisition of premises with an area of ​​at least 30 m2.

If you plan to open a pharmacy that will manufacture drugs to order, the minimum area will increase to 46 m2, and a production area will be added to the list of premises.

But most often this business is focused on the sale of finished pharmaceutical products. It is simpler and cheaper in terms of paperwork and investment in the veterinary business.

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Counting expenses

Veterinary pharmacy – how much does it cost? You must immediately decide on the minimum investment amount in order to open a business from scratch. Opening and preparation for it will include the following costs:

• Legal support – $2000–3000;
• Purchase or rental of premises from several thousand rubles to several tens of thousands of dollars;
• Repair, re-equipment of the premises - $2000–3000;
• Purchase of a set of equipment up to $8,200;
• Purchase of a batch of medicines to open a veterinary pharmacy – $10,000.

Thus, to get started, you will need from 24,000 to 70,000 dollars, which in 2020 is from 1.5 to 4.5 million rubles. But don't forget about running costs:

• payment of utility bills;
• payment for contracts for disposal, disinfection, disinfestation, deratization;
• wage;
• taxes.

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On average, a pharmacy will require about $2,000 monthly. At the same time, the fund will occupy most of the amount here wages.

The veterinary business does not allow saving on personnel.

A qualified seller with excellent knowledge of drugs, better than advertising will attract buyers.

Income and payback

The level of profitability of a business will depend on many factors. This is the location, the range, the work of the staff. At the same time, the pharmacy should bring in on average from 200 to 500 dollars every day.

This figure includes the need to pay running costs. In this case, the payback period will be 1 year. But a two-year return on investment is also considered normal.

To obtain more accurate indicators, it is necessary to draw up a business plan!

So we figured out how to open a veterinary pharmacy from scratch. As you can see, the design of this business has many nuances that need to be taken care of before starting to implement the idea.

• Veterinary clinic business plan
• How to open a hotel for animals
• How to choose a good business name

How to open a veterinary pharmacy

Owning your own business is, of course, not bad, but only if it brings good profits. In addition, the payback open business should be no more than 3 years.

Animals are exactly what you can always make money on.

Therefore, here we will look at an article on how to open a veterinary pharmacy that will help you make own business plan.

It is interesting to know that the very first veterinary pharmacy was opened at the beginning of the 18th century, in Moscow. It was equipped at the discretion of the owner and served stud farms.

Nowadays in the capital there are over nine hundred veterinary pharmacies offering potential clients medicines, feed and vitamin supplements for animals. Therefore, when you decide to open a pharmacy for animals, weigh all the nuances and draw up a business plan.

Important nuances

The main thing for an entrepreneur is to resolve legal issues. A mandatory condition for opening a veterinary pharmacy for individual entrepreneurs is a higher or secondary veterinary education.

At the same time, the entrepreneur does not have the right to delegate the sale and storage of veterinary drugs to his employee. If you don’t have a diploma, you’ll have to open an LLC.

You can also contact the “Union of Pet Business Enterprises”, which will send you a number of questions on your specialty by mail or fax.

By answering them correctly, you can receive a specialist certificate, giving you the right to legally do what you love. Having fulfilled at least one of these conditions, you can count on the smooth opening of an institution as an individual entrepreneur.

Choosing a room and location

You need to choose the room carefully. Decide where services will be provided. If this is a veterinary center, it will be enough to simply separate its territory, but for a veterinary pharmacy you need the most isolated room with a separate entrance.

When buying or renting premises for a veterinary pharmacy, pay attention to ensure that competitors do not interfere. We are talking not only about similar institutions, but also about pet stores. The latter sell cross-products, which can bring you a considerable percentage of profit.

It would be a good idea to open a veterinary pharmacy in a densely populated residential area. This is where your target audience lives. Don’t worry - the first clients will come very soon, because every third person has a fish, hamster, cat, dog or chinchilla in their house.

Animals may need medications, toys, accessories, food and vitamins at any time.

If we are talking about opening a veterinary center, pay attention to the recently opened trade, entertainment centers and supermarkets where it gathers a large number of of people.

Types of veterinary pharmacies

Veterinary pharmacies can be classified into two types. The first group includes institutions that are already implementing finished products. According to the requirements of regulatory authorities, their area must be at least 30 square meters.

meters. Such a veterinary pharmacy should have several rooms.

In particular - trading floor, a room for storing medicines, a staff room, an office for management, a toilet and a storage room for cleaning equipment.

Pharmacies for animals selling their own medicinal prescriptions must be at least 45 square meters. meters.

In addition to the above-mentioned premises, higher-level services require the availability of conditions for obtaining clean distilled water, as well as a place where you can easily wash your hands and sterilize utensils.

But for a veterinary pharmacy, the requirements are small. For its location, from 6 to 15 square meters is sufficient. meters.

Expenses

Find suppliers to purchase equipment. You can buy everything you need for the sales area from companies serving ordinary pharmacies.

Focus on purchasing at least one glass display case (approximate price 10,000 rubles), several racks (from 6,000 rubles per unit) and arrangement of the seller’s workplace (it will cost from 6,000 to 10,000 thousand).

You also need to buy professional equipment - a veterinary refrigerator for storing drugs. Estimated cost from 15,000 (small-sized) to 35,000 thousand rubles.

We sum up all the expenses for equipment and furniture and get an average amount of 150,000 rubles. Reserve an amount of funds for a special uniform for your staff.

Funds for cosmetic repairs of the premises. No dark tones. Shades of green, yellow, blue, white will attract the client to purchase.

Include utility costs in your business plan.

Allocate money for bright and memorable outdoor advertising. You need to arrange it in such a way that the buyer understands that in your veterinary pharmacy he will find everything for his pet, according to low prices..

Required documents

Let's consider full list certificates, documents and permits:

How to open a veterinary pharmacy from scratch and how much it costs: Business plan with calculations

According to statistics, every fifth family has a pet. All pets need careful care and quality medical care, so a veterinary pharmacy can become quite profitable investment Money.

Before doing this, you need to understand the legal requirements and draw up a competent business plan. In this article we will tell you how to open a veterinary pharmacy from scratch and how much money you need to invest in this enterprise.

Features of the pharmacy business

Beginners often wonder whether it is possible to open a pharmacy without a medical education. A pharmacist or veterinarian can dispense medications for animals.

A person who will sell food and medicine for cats and dogs must work for 3 years in his specialty. You will also need a specialist certificate. It can be obtained after special testing.

If you answer the questions asked in the test correctly, you will be given a corresponding document.

In principle, you can open a pharmacy without pharmaceutical education, but in this case you will have to hire qualified specialists with the necessary work experience.

Before opening a pharmacy from scratch, you need to carefully work out the assortment and find reliable suppliers so that the shelves in your establishment are not empty. Some products can be ordered online.

All medicines and food must be fresh, with a reasonable shelf life. Don't buy only the cheapest products.

As a rule, pet owners do not spare money for their pets, so they prefer to buy them the highest quality food and vitamins.

Register on a thematic forum and chat with users there. This will help you understand which companies produce truly high-quality products.

Experts recommend that beginners open a veterinary pharmacy for the following reasons:

• Stable demand for the product. Pet owners regularly take their pets for vaccinations, preventive examinations and various medical procedures. As a rule, such trips are not complete without the purchase of medicines, and accordingly, the demand for them is consistently high. Some skeptics believe that it is much more convenient for people to purchase medications directly from a veterinary clinic, so they will not use the services of a pet pharmacy. In fact, many citizens prefer to buy medicines from pharmacies rather than from clinics because they believe they are overpriced locally;
• Low market saturation. Unlike veterinary clinics and pet stores, there are not so many pharmacies for animals, which means that this market segment is not yet saturated. The relatively low level of competition allows newcomers to easily develop their business without reducing product prices. To attract customers, it is enough to focus on innovative products and exploit the weaknesses of your competitors;
• In addition to medications, a veterinary pharmacy can also sell other products for animals: food, shampoos, nutrients, toys and various accessories. That is, on the basis of an animal pharmacy you can create a kind of pet store.

Advantages and disadvantages

Before opening a veterinary pharmacy, you need to understand the advantages and disadvantages of this business.

Pros:

• By expanding the range of goods and the list of services, the profitability of the enterprise can be significantly increased. If you sell not only medical drugs, but also animal care products, the business will pay off in the shortest possible time;
• Every pet periodically needs medications, so such retail outlets do not suffer from a lack of customers;
• Moderate level of competition. There are much fewer veterinary pharmacies than animal clinics, so it is easier to attract the attention of potential clients to them;
• Such a business can be opened both in a large metropolis and in a small town;
• People take care of their pets even during a crisis, so your business will not suffer losses;
• The veterinary pharmacy brings in tens of thousands of rubles in profit every month.

Minuses:

• The only significant drawback of such a business is the large amount of investment. In addition to renting or purchasing a premises, you will have to spend a lot of money on its renovation, as well as the purchase of goods and necessary equipment;
• Limited shelf life of products;
• Availability of specialized education.

Business plan

If you do not have your own start-up capital, you will have to attract investors to this business. To do this, you need a clear business plan for a veterinary pharmacy.

The following items should be included in this document:

• Project Summary;
• Description of the industry;
• Description of goods;
• Sales and Marketing;
• Production plan;
• Organizational plan;
• Financial plan;
• Project effectiveness assessment;
• Risks and guarantees.

If you are unsure that you can cope with such a responsible task on your own, seek help from specialists. According to experts, a veterinary pharmacy is a fairly promising project that will bring good profits. How this will look in practice largely depends on the owner of the enterprise and the development strategy he has developed. After you finish developing a business plan, you can move on to paperwork.

Business registration

If you decide to open a pharmacy, the documents must be prepared in accordance with all legal requirements. Recently they have become significantly tougher, so you need to take this matter seriously and responsibly.

First of all, you need to register as an individual entrepreneur or LLC. We have already talked about whether it is possible to open a pharmacy without a pharmaceutical education, so we will not discuss this issue again. The most difficult stage is obtaining a license.

In addition, you need to obtain permission from Rospotrebnadzor and enter into agreements for the disposal of medical waste and disinfection of the premises.

As you can see, the procedure for registering such an enterprise is quite complicated, so it is better to entrust it to professionals.

Institution format

Having your own veterinary pharmacy as a business is quite profitable direction activities. It can be developed in different formats:

• Full pharmacy. Such an establishment can be opened on the basis of a veterinary clinic or in a separate building. The pharmacy’s assortment should include medications, preventatives, vitamins, etc.;
• Vet store. This establishment looks like a pharmacy, but it has a much larger selection. In addition to medicines, you can buy toys for animals, clothes, cages, etc.;
• Vet clinic. This is an institution that treats sick animals. A smaller copy of the clinic is a veterinary office. Many beginners start with this format;
• According to experts, it is most profitable to open a pharmacy as a franchise. This is an agreement to use a business model under the name famous brand. A newcomer enters into an agreement to purchase a franchise and receives comprehensive assistance and support from professionals. If you do not have start-up capital, try opening a pharmacy as a franchise without investment. This is the dream of every aspiring entrepreneur. But, unfortunately, there are no free franchises, so you will have to look for initial capital or take out a loan secured by property. Believe me, it’s worth it, because working with a proven brand will allow you to develop a profitable, promising business.

Selecting a location

Now let's talk about where to open a pharmacy. The premises for a veterinary pharmacy must have a separate entrance. The success of this business largely depends on the location of the enterprise. It is advisable that there are no competitors near your pharmacy.

The best option is dormitory area. Most likely, many residents of apartment buildings who have a cat or dog will become your regular customers.

In residential areas, most of the revenue comes from the sale of food and accessories for animals, but only on the condition that there are no pet stores nearby.

A veterinary pharmacy can also be located in mall.

Many citizens prefer to shop in one place, so along with groceries they buy everything their pet needs.

Room

For a veterinary pharmacy that sells medications, a premises of 30 square meters is sufficient. meters.

In addition to the sales area, you need to equip a small warehouse, a manager’s office, as well as a service room and a bathroom.

The design of the room can be the simplest, without any special frills.

Before opening a pharmacy, you need to prepare the premises and invite the SES.

If no violations are found, you will be given permission to sell medicinal products for animals in the building of your choice. After this, you can submit a request to Rosselkhoznadzor.

In a few days they will come to you with a check. After successfully completing this stage, you must be issued a license allowing you to carry out such activities. It is valid for 5 years.

When this period ends, you need to undergo verification again. After this, you will receive a perpetual license, that is, the first document is a verification document.

Equipment

Medicines, feed and vitamins must be stored at a certain temperature. In order to create such conditions, you need to purchase special equipment. So, what does it take to open a pharmacy? First of all, you will need a good split system.

Nowadays, there will be no problems with its acquisition. You can choose the right model according to your preferences and financial capabilities. High-quality equipment will cost you 40–60 thousand rubles.

In addition, you need to purchase glass display cases for medicines, where you will present the product to customers. They cost about 20 thousand rubles per piece. You will also need several racks to store goods worth 15–20 thousand rubles.

Don't forget about the seller's workplace. You will have to spend another 15 thousand rubles on its equipment.

Another major expense item is the purchase of a pharmacy refrigerator with drawers. It costs 40–50 thousand rubles. You will have to pay another 70–80 thousand rubles to equip the staff room and bathroom.

Financial investments

How much does it cost to open a pharmacy? Preparation for opening includes the following expenses:

• Preparation of documents and legal support;
• Renting or purchasing premises;
• Repair;
• Purchase of equipment;
• Purchase of medicines.

For all this you will need from 1 to 1.5 million rubles. When calculating how much money it costs to open a pharmacy from scratch, we must not forget about current expenses:

• Payment of utility bills;
• Payment for services for disposal of expired medications, disinfection of premises, etc.;
• Salaries of employees;
• Taxes.

On average, monthly operating expenses are approximately 100–120 thousand rubles. Most of this amount is payroll.

In the veterinary business, you cannot skimp on personnel.

Qualified sellers who are well versed in medical drugs are the most best advertising for your pharmacy.

Profit

Beginning entrepreneurs are often interested in whether it is profitable to open a pharmacy for animals? The level of profitability of such an enterprise depends on various factors - location, prices and personnel qualifications. On average, such an establishment brings in 15–30 thousand rubles in revenue daily.

Typically, the return on the initial investment occurs within 1 year. For such a business, it is normal for the initial investment to be returned in 2 years.

If you really want to open profitable business, you need to mark up the product by at least 50–100%.

For example, you purchased a batch of medicines worth 100 thousand rubles and put a 100% markup on them. If you sell all the goods in a month, you can get 200 thousand rubles for it. Rent, salaries and the purchase of a new batch of goods will cost 130 thousand rubles, the remaining 70 thousand.

rubles – your net profit.

on topic on topic

• Before purchasing medicines, you need to study the market and determine customer needs. Nowadays, you can use the Internet for this. Animal owners communicate on various thematic forums. Here they recommend the highest quality vitamins, medications and pet foods. Positive reviews about your pharmacy on such forums - this is the best advertising for business;
• Another important ingredient for success is a professional behind the counter. Some people do not have the opportunity to seek help from a veterinary clinic, so they go to the pharmacy to buy a miracle drug for their pet. A qualified specialist who can tell you how to solve a particular problem ensures 50% of business profitability;
• The third important aspect is advertising. It is desirable that it be positive. Order a large bright banner, hang a poster at the entrance to the pharmacy, organize a distribution business cards and leaflets;
• Constantly update your knowledge. To do this, you need to attend various exhibitions and seminars dedicated to this topic. If you are opening a family business, at first you can do without hired personnel. But you should remember that you will not have time to stand behind the counter, since you need to negotiate with suppliers and inspection authorities. Don't forget about maintaining accounting. The most reliable option is to enter into a cooperation agreement with an outsourcing company.

conclusions

Now you know what you need to open a veterinary pharmacy. There are many nuances in organizing this business that need to be taken into account when implementing the idea. The most important criterion for the success of such a business is the love for animals and the high professionalism of the staff.

Veterinary pharmacy business plan

Statistics show that at least 20% of the Russian population has some kind of pet. Considering that as of January 1, 2014, more than 143 million people live in the country.

people, the role of the target audience in the veterinary business is played by more than 28.5 million.

people, and this value is actually constant, since even during a crisis, people still continue to take care of their animals.

Most often, dogs and cats live in families, and somewhat less often - hamsters, fish and turtles. During its life, the pet becomes practically a member of the family, surrounded by proper care and concern.

Naturally, keeping animals at home involves additional expenses, the bulk of which are food and proper care. Expenditures on veterinary drugs do not stand out too much in the total volume.

Therefore, the opinion that keeping and treating animals costs owners too much money can be called a little exaggerated.

It is worth noting that the first veterinary pharmacy was opened in Moscow back in the 18th century and it served mainly stud farms. Currently, there are more than nine hundred different veterinary pharmacies in Russia that sell various vitamins, feed and medicines.

The veterinary business can bring stable income for a long time, since pets, like humans, need to be properly maintained in health. It is also important to ensure the safety of contact with family members and other people.

The veterinary services market today is represented by:

1. veterinary pharmacies;
2. pet stores;
3. clinics and offices for animals.

Note!

* Due to frequent changes in legislation, information sometimes becomes outdated faster than we can update it on the website.

* All cases are very individual and depend on many factors. Basic information does not guarantee a solution to your specific problems.

That's why FREE expert consultants work for you around the clock!

Advantages of opening a veterinary pharmacy

It is worth noting that a novice entrepreneur should pay attention to the veterinary pharmacy business plan for the following reasons:

• In Russia today, veterinary pharmacies operate approximately two times less than veterinary offices and clinics. This is evidence that this type activities in the country are still only at the beginning of development. The fact is that previously pharmaceutical divisions existed within pet stores, but the range of medicines for animals today is incomparably more diverse than literally two or three decades ago, so it is advisable to open a separate company to sell them. Also, relatively low competition allows you to sell medicines and vitamins without reducing prices.
• Vet pharmacies are quite closely associated with animal clinics and offices. Animal owners regularly have their pets undergo various examinations, during which the need for various medications often arises, that is, there is a need for veterinary pharmacy services. With demand in a pet store, the situation is more complicated, since the animal is purchased once, in the future various accessories can be purchased there, that is, the store owner needs to place a forced emphasis on related services. Thus, the advantage of veterinary pharmacies is a fairly stable demand.
• In a veterinary pharmacy you can open a sales department for pet owners additional goods and accessories, thus combining a pet store and a pharmacy.

Registration

The activities of veterinary pharmacies in Russia are regulated by the Federal Law “On the Circulation of Medicines”, as well as the “Regulations on Licensing of Pharmaceutical Activities”.

To get help in obtaining a license and other documents, it is advisable to contact specialists law firm. They will help you collect and obtain a complete package of documentation necessary to legally conduct business, including:

1. license to carry out activities;
2. sanitary and epidemiological conclusion of Rospotrebnadzor;
3. agreements on carrying out preventive measures for disinfection, disinfestation, and also deratization of premises;
4. certificates of conformity of sold medicines and drugs;
5. medical waste disposal agreement;
6. agreement on disinfection of ventilation and air conditioning systems;
7. permission to place.

You can collect all the documents yourself, but you must keep in mind that this will take a long time.

It must be borne in mind that a new veterinary pharmacy is always under the close attention of government authorities, so the documentation must be perfect. Without the proper experience, it is quite difficult to achieve this on your own, and any carelessness can lead to an increase in the payback period.

The price of support services in obtaining a license and collecting documentation can range from 2-3 thousand dollars.

It is worth noting that you can open a veterinary pharmacy in the status individual entrepreneur, however, for personal management you must have not only the appropriate education, a specialist certificate, but also at least three years of work experience.

Where to open a veterinary pharmacy

Most important point when opening a veterinary pharmacy is right choice locations. It is best to open a veterinary pharmacy in densely populated areas or easily accessible places.

However, you need to understand that a veterinary pharmacy targets a much smaller audience than, for example, a grocery store or convenience store. building materials, that is, the opening of two veterinary pharmacies in one area at a close distance will lead to a significant outflow of customers from one pharmacy and a weak increase in customers from the other.

It is advisable to open a pharmacy near veterinary offices or clinics, in which case they will actually be suppliers of new clients.

Of course, most of these places are already occupied, so in order to have time to take a profitable place, it is necessary to monitor the emergence of new veterinary clinics.

Room

All veterinary pharmacies can be divided into 2 types:

1. pharmacies that have the right to manufacture products;
2. pharmacies that have permission only to sell finished goods.

The total area of ​​pharmacies that only sell products must be at least 30 square meters. m. and should include the following premises:

• shopping room;
• stock;
• staff room;
• manager's office;
• general utility premises.

Veterinary pharmacies that have permission to produce goods, in addition to the above premises, must have an equipped room for its production. The minimum area of ​​such pharmacies should be 46 square meters. m.

Equipment

To fully equip the veterinary pharmacy premises you will need:

• 2 glazed display cases – $300 per 1 piece;
• 3-4 racks – $150-200 per 1 piece;
• Consultant's workplace – $150-300;
• 2 air conditioners – $750-1000 per 1 piece;
• Toilet, sink – $500;
• Refrigerator for medicines – $500-1000;
• Furniture for the staff room - $1500-2000.

When arranging warehouse premises, it is necessary to pay special attention to the air conditioning system, since strong temperature fluctuations are unacceptable when storing some medications.

Staff

When a person’s pet starts to get sick, most often he initially comes to the veterinary pharmacy, and not to the clinic. The fact is that visiting a clinic without the animal itself, as a rule, is of no benefit.

You can go to a pharmacy, for example, after work, get a consultation and buy some medicine. That is why it is necessary to have an experienced employee work as a sales consultant.

Naturally, a veterinary pharmacy whose employees correctly determine the diagnosis based on symptoms will quickly gain popularity.

Costs and payback

Volume capital investments to open a veterinary pharmacy will be approximately 19.85-25.2 thousand dollars:

1. Registration – 2.0-3.0 thousand dollars;
2. Major repairs – 2.5-3.0 thousand dollars;
3. Purchase of necessary equipment – ​​5.35-7.20 thousand dollars;
4. Purchase of a batch of medicines – 10.0-12.0 thousand dollars.

Monthly expenses:

1. Salary – 2 thousand dollars;
2. Services of accounting and cleaning organizations – 0.5 thousand dollars;
3. Advertising – 0.5 thousand dollars.

Total: 3 thousand dollars

In general, the return period for the initial investment in a veterinary pharmacy is approximately 2-2.5 years.

To speed up the payback, you can organize a department selling various accessories for pets. Of course, a lot is determined by such components as demand and location.

How to open a veterinary pharmacy from scratch to run a business

Most entrepreneurs are interested in the question: how to open a veterinary pharmacy, and how profitable is this type of business? According to statistics, in our country the demand for such medicines is increasing, so it is worth investing your own capital in this type of business.

Registration of a veterinary pharmacy

To register and obtain a business license, as well as to correctly complete the entire list necessary documents It is recommended to seek help from a specialized legal agency.

A package of documents required to legally conduct a veterinary business:

• License to conduct work activities.
• Agreements for carrying out disinfection preventive measures.
• SES decision.
• Deratization, disinfestation of premises.
• Contractual agreement for the disposal of medical waste.
• Certificates of quality of drugs that will be sold in the pharmacy.
• Contract for the implementation of disinfection measures for ventilation systems, installation permit.

Of course, you can collect all these documents yourself, but this will require a lot of time.

When opening your own veterinary pharmacy, you need to understand that such establishments are under special attention of government inspection services, so the documentation must always be in perfect condition.

Without practical experience, it is almost impossible to achieve the desired result on your own. The slightest mistake in documents can increase the payback period of a young veterinary business.

A veterinary pharmacy can be registered by legal form IP. But it should be noted that in order to manage it personally, you need to receive special education, a professional certificate, and also have experience practical activities more than 3 years.

Renting premises

The veterinary pharmacy should be located in the most crowded place: the city center, densely populated residential urban areas.

Very often, businessmen, after purchasing a premises, decide to remodel it. This is a necessary step to open your own veterinary pharmacy.

It must be remembered that the area of ​​the room must be more than 75 square meters.

This footage allows you to divide the pharmacy into the necessary separate zones: administrative premises - at least 13 square meters, a warehouse for receiving and storing medications and a sales area - at least 60 square meters, a bathroom - 2 square meters. m.

Basic requirements for a pharmacy premises:

• Electricity, water and electricity supply must be centralized
• A ventilation system must be installed
• Availability of sewerage
• The ceiling, walls and floor must be covered with materials that make it possible to carry out sanitary and hygienic treatment
• It is recommended to use insulated linoleum as a floor covering

Pharmacy equipment

• The list of mandatory expenses for equipping a veterinary pharmacy includes fire-fighting equipment, security alarms - 120-160 thousand rubles.

• Any pharmacy requires certain furniture elements: cabinets, bedside tables, which are made specifically for such establishments from special materials that are resistant to disinfectants.

  Furniture in the room should be placed strictly along the walls, so as not to create “dead zones”; there should be a maximum of free space in the sales area. This expense item involves about 500 thousand rubles. for a standard pharmacy, about 200 thousand rubles.

  for a small pharmacy.

• You must purchase at least one pharmaceutical refrigerator, the cost of which is approximately 35 thousand rubles.

Staff

The minimum number of veterinary pharmacy employees is 3 people:

• The chief executive is a pharmacist who acts as a cashier.
• A pharmacist is a manager who has a higher pharmaceutical education.
• The cleaning lady is also a nurse.

Entrepreneurs who open their own veterinary pharmacy in the city find it much easier to recruit staff; there is a fairly large labor market here. In villages, it is quite difficult to find an employee for the position of pharmacist; sometimes you have to hire specialists from other localities.

Competition

An entrepreneur who decides to organize his own veterinary business needs to prepare for serious competition in the drug market. To win a place in this area of ​​\u200b\u200btrade, you will need to make enormous efforts.

To attract your own clients, you need to use numerous “tricks”. For example, the use of a discount card, which ties the buyer to a specific point in order to save money.

In pharmacies today it is common to sell related products which require separate consultations.

Practice shows that thanks to consulting services, sales volumes increase by approximately 15 percent.

Moreover, every fifth buyer prefers not the requested product, but its analogue.

Vet pharmacy business plan. Price policy

To open a veterinary pharmacy, you will need considerable investment. It is necessary to invest about 800 thousand rubles in the smallest veterinary point, and about 3.5 million rubles may be needed to open a larger point.

When planning to start this business, you must immediately take into account the fact that the state, through administrative methods, has already reduced its profitability:

• no taxation of value added turnover;
• product markup retail– up to 40 percent.

In order for the pharmacy to reach break-even work it will take approximately 6 months. And you can count on its payback only in two years. But it should also be noted that average income pharmacies in a large metropolis is approximately 1.1 million rubles.

If the income is much less, then the entrepreneur needs to change something in the pharmacy’s workflow, the range of medications, etc.

And if the business, on the contrary, brings even greater stable profits, then in a few months you can additionally open a pharmacy kiosk with the funds earned.

The main costs are renting premises. In large cities - from 10 thousand rubles. per square meter, and in the city center - from 30 thousand rubles. per square. The monthly salary of staff is 200–300 thousand rubles.

Do you want to start a profitable business of your own? If you are thinking about opening a veterinary pharmacy, you should know that there is little competition in this type of business.

According to statistical data, in our country the demand for such medicines is increasing, so it is worth seriously considering investing your own funds in a veterinary business.

Pharmacy registration

To open, register and obtain a business license, as well as to correctly draw up the list of necessary papers, it is recommended to seek help from a specialized legal agency. They will help you create step by step plan to open a veterinary business.

Package of documents required to open a veterinary pharmacy:

• License to conduct work activities.
• Agreements for carrying out disinfection preventive measures. You can't start a business without them.
• SES decision.
• Deratization, disinfestation of premises.
• Contractual agreement for the disposal of medical waste.
• Certificates of quality of drugs that will be sold in the pharmacy.
• Contract for the implementation of disinfection measures for ventilation systems, installation permit.

You can collect these documents yourself, but this will require a lot of time. If a veterinary pharmacy is opened from scratch, then you need to understand that such establishments are under special attention of state inspection services, so always keep the documentation in perfect condition.

Without practical experience, it is difficult to open your own veterinary pharmacy on your own. The slightest mistake in paperwork can increase the payback period of a young veterinary business.

Price legal services for paperwork and obtaining a license for work activities is 150–200 thousand rubles.

A veterinary pharmacy can be opened and registered under the legal form of an individual entrepreneur. But to manage it personally, you need to receive special education, a professional certificate, and also have more than three years of practical experience.

Renting premises

A veterinary pharmacy needs to be opened in the most crowded areas: the city center, densely populated residential urban areas. Countryside will be unprofitable for this business.

According to statistics, every fifth family has a pet. All pets need careful care and quality medical care, so a veterinary pharmacy can be a fairly profitable investment. Before doing this, you need to understand the legal requirements and draw up a competent business plan. In this article we will tell you how to open a veterinary pharmacy from scratch and how much money you need to invest in this enterprise.

Features of the pharmacy business

Beginners often wonder whether it is possible to open a pharmacy without a medical education. A pharmacist or veterinarian can dispense medications for animals. A person who will sell food and medicine for cats and dogs must work for 3 years in his specialty. You will also need a specialist certificate. It can be obtained after special testing. If you answer the questions asked in the test correctly, you will be given a corresponding document. In principle, you can open a pharmacy without pharmaceutical education, but in this case you will have to hire qualified specialists with the necessary work experience.

Before opening a pharmacy from scratch, you need to carefully work out the assortment and find reliable suppliers so that the shelves in your establishment are not empty. Some products can be ordered online. All medicines and food must be fresh, with a reasonable shelf life. Don't buy only the cheapest products. As a rule, pet owners do not spare money for their pets, so they prefer to buy them the highest quality food and vitamins. Register on a thematic forum and chat with users there. This will help you understand which companies produce truly high-quality products.

Experts recommend that beginners open a veterinary pharmacy for the following reasons:

• Stable demand for the product. Pet owners regularly take their pets for vaccinations, preventive examinations and various medical procedures. As a rule, such trips are not complete without the purchase of medicines, and accordingly, the demand for them is consistently high. Some skeptics believe that it is much more convenient for people to purchase medications directly from a veterinary clinic, so they will not use the services of a pet pharmacy. In fact, many citizens prefer to buy medicines from pharmacies rather than from clinics because they believe they are overpriced locally;
• Low market saturation. Unlike veterinary clinics and pet stores, there are not so many pharmacies for animals, which means that this market segment is not yet saturated. The relatively low level of competition allows newcomers to easily develop their business without reducing product prices. To attract customers, it is enough to focus on innovative products and exploit the weaknesses of your competitors;
• In addition to medications, a veterinary pharmacy can also sell other products for animals: food, shampoos, nutrients, toys and various accessories. That is, on the basis of an animal pharmacy you can create a kind of pet store.

Advantages and disadvantages

Before opening a veterinary pharmacy, you need to understand the advantages and disadvantages of this business.

Pros:

• By expanding the range of goods and the list of services, the profitability of the enterprise can be significantly increased. If you sell not only medical drugs, but also animal care products, the business will pay off in the shortest possible time;
• Every pet periodically needs medications, so such retail outlets do not suffer from a lack of customers;
• Moderate level of competition. There are much fewer veterinary pharmacies than animal clinics, so it is easier to attract the attention of potential clients to them;
• Such a business can be opened both in a large metropolis and in a small town;
• People take care of their pets even during a crisis, so your business will not suffer losses;
• The veterinary pharmacy brings in tens of thousands of rubles in profit every month.

Minuses:

• The only significant drawback of such a business is the large amount of investment. In addition to renting or purchasing a premises, you will have to spend a lot of money on its renovation, as well as the purchase of goods and necessary equipment;
• Limited shelf life of products;
• Availability of specialized education.

Business plan

• Project Summary;
• Description of the industry;
• Description of goods;
• Sales and Marketing;
• Production plan;
• Organizational plan;
• Financial plan;
• Project effectiveness assessment;
• Risks and guarantees.

If you are unsure that you can cope with such a responsible task on your own, seek help from specialists. According to experts, a veterinary pharmacy is a fairly promising project that will bring good profits. How this will look in practice largely depends on the owner of the enterprise and the development strategy he has developed. After you finish developing a business plan, you can move on to paperwork.

Business registration

If you decide to open a pharmacy, the documents must be prepared in accordance with all legal requirements. Recently they have become significantly tougher, so you need to take this matter seriously and responsibly.

First of all, you need to register as an individual entrepreneur or LLC. We have already talked about whether it is possible to open a pharmacy without a pharmaceutical education, so we will not discuss this issue again. The most difficult stage is obtaining a license. In addition, you need to obtain permission from Rospotrebnadzor and enter into agreements for the disposal of medical waste and disinfection of the premises. As you can see, the procedure for registering such an enterprise is quite complicated, so it is better to entrust it to professionals.

Institution format

Having your own veterinary pharmacy as a business is a fairly profitable line of business. It can be developed in different formats:

• Full pharmacy. Such an establishment can be opened on the basis of a veterinary clinic or in a separate building. The pharmacy’s assortment should include medications, preventatives, vitamins, etc.;
• Vet store. This establishment looks like a pharmacy, but it has a much larger selection. In addition to medicines, you can buy toys for animals, clothes, cages, etc.;
• Vet clinic. This is an institution that treats sick animals. A smaller copy of the clinic is a veterinary office. Many beginners start with this format;
• According to experts, it is most profitable to open a pharmacy as a franchise. This is an agreement to use a business model under the name of a well-known brand. A newcomer enters into an agreement to purchase a franchise and receives comprehensive assistance and support from professionals. If you do not have start-up capital, try opening a pharmacy as a franchise without investment. This is the dream of every aspiring entrepreneur. But, unfortunately, there are no free franchises, so you will have to look for initial capital or take out a loan secured by property. Believe me, it’s worth it, because working with a proven brand will allow you to develop a profitable, promising business.

Selecting a location

A veterinary pharmacy can also be located in a shopping center. Many citizens prefer to shop in one place, so along with groceries they buy everything their pet needs.

Room

For a veterinary pharmacy that sells medications, a premises of 30 square meters is sufficient. meters. In addition to the sales area, you need to equip a small warehouse, a manager’s office, as well as a service room and a bathroom. The design of the room can be the simplest, without any special frills.

Before opening a pharmacy, you need to prepare the premises and invite the SES. If no violations are found, you will be given permission to sell medicinal products for animals in the building of your choice. After this, you can submit a request to Rosselkhoznadzor. In a few days they will come to you with a check. After successfully completing this stage, you must be issued a license allowing you to carry out such activities. It is valid for 5 years. When this period ends, you need to undergo verification again. After this, you will receive a perpetual license, that is, the first document is a verification document.

Equipment

Medicines, feed and vitamins must be stored at a certain temperature. In order to create such conditions, you need to purchase special equipment. So, what does it take to open a pharmacy? First of all, you will need a good split system. Nowadays, there will be no problems with its acquisition. You can choose the right model according to your preferences and financial capabilities. High-quality equipment will cost you 40–60 thousand rubles.

In addition, you need to purchase glass display cases for medicines, where you will present the product to customers. They cost about 20 thousand rubles per piece. You will also need several racks to store goods worth 15–20 thousand rubles. Don't forget about the seller's workplace. You will have to spend another 15 thousand rubles on its equipment.

Another major expense item is the purchase of a pharmacy refrigerator with drawers. It costs 40–50 thousand rubles. You will have to pay another 70–80 thousand rubles to equip the staff room and bathroom.

Financial investments

• Preparation of documents and legal support;
• Renting or purchasing premises;
• Repair;
• Purchase of equipment;
• Purchase of medicines.

For all this you will need from 1 to 1.5 million rubles. When calculating how much money it costs to open a pharmacy from scratch, we must not forget about current expenses:

• Payment of utility bills;
• Payment for services for disposal of expired medications, disinfection of premises, etc.;
• Salaries of employees;
• Taxes.

On average, monthly operating expenses are approximately 100–120 thousand rubles. Most of this amount is payroll. In the veterinary business, you cannot skimp on personnel. Qualified salespeople who are well versed in medications are the best advertisement for your pharmacy.

Profit

Beginning entrepreneurs are often interested in whether it is profitable to open a pharmacy for animals? The level of profitability of such an enterprise depends on various factors - location, prices and personnel qualifications. On average, such an establishment brings in 15–30 thousand rubles in revenue daily. Typically, the return on the initial investment occurs within 1 year. For such a business, it is normal for the initial investment to be returned in 2 years.

If you want to open a truly profitable business, you need to mark up the product by at least 50–100%. For example, you purchased a batch of medicines worth 100 thousand rubles and put a 100% markup on them. If you sell all the goods in a month, you can get 200 thousand rubles for it. Rent, salaries and the purchase of a new batch of goods will cost 130 thousand rubles, the remaining 70 thousand rubles is your net profit.

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In this material:

According to statistical information, every fifth Russian keeps a pet of some kind. In this regard, veterinary pharmacies are in high demand and popularity in various cities and regions of the country. A veterinary pharmacy business plan is step by step guide and step-by-step recommendations for the organization, registration, opening and operation of a veterinary pharmacy as a source of stable and high income, requirements for premises and suppliers of products sold, advice regarding advertising and marketing policy companies, as well as financial analytics business project.

Relevance and advantages of the idea of ​​opening a veterinary pharmacy

As practice shows, today there are many times fewer specialized veterinary pharmacies in the country than there are functioning pet stores. These indicators are explained by the fact that until recently, veterinary pharmacies were not widely used as independent retail outlets, but functioned as part of pet stores. This circumstance does not indicate the low popularity of this business or the lack of demand for animal pharmacies among consumers, but emphasizes the low level of competition in many cities and regions of the country. The low level of competition allows novice entrepreneurs, having correctly decided on the region of operation, to attract customers without using a policy of reducing prices for goods sold.

The demand for the products sold is quite high, this is explained by regular examinations by a veterinarian, which result in the need for treatment or prevention of animal diseases, and therefore there is a need to purchase various medications and products.

A feature of the activities of a veterinary pharmacy is the possibility of using additional sources of profit, including the sale of related accessories and items.

Description and goals of the project

The goal is to organize, register and open a fully functional point of sale retail sale of veterinary medicines and drugs for pets. Among other things, in order to increase profits, product range includes pet food and accessories.

In order to most effectively attract customers and, as a result, obtain maximum profits, it is necessary to choose the right location of the retail outlet, study the subtleties and nuances that the pharmacy business has, research the sales market and the level of competition in the region, and also use modern methods marketing and advertising techniques.

List of goods and services

The product range is formed mainly by veterinary medicines and drugs, the action of which is aimed at the treatment and prevention of certain diseases of pets, as well as vitamins for animals. The establishments sell the following medicines and preparations:

• anthelmintics, antiseptics and antioxidants;
• various biological products and vitamin complexes;
• eye drops, ear drops, immunostimulants and homeopathic medicines and preparations;
• skin ointments and sprays for the animal's oral cavity;
• contraceptives;
• antimicrobial and antiemetic drugs;
• prebiotics, steroids and sedatives;
• medicines against degenerative diseases in pets and much more.

Among other things, retail outlets sell pet food as an additional assortment.

Finally, a good additional source of profit will be the retail trade of various accessories for pets, including collars, scratching posts, carriers and houses, toys, hygiene products and much more.

Market analysis: target audience, competition assessment

The initial stage of developing a business plan is to conduct a thorough and detailed analysis of the retail market for products, as well as the level of competition in a particular region. It is necessary to identify the strengths and weaknesses of competing companies in order to use the information obtained to more effectively participate in the competition.

The target audience of the business project will be pet owners various types and breeds, therefore it is advisable to study in detail the statistical information, data before choosing the location of the veterinary pharmacy social surveys, which will help determine the approximate number of pet owners in several individual regions of a city or town.

Organizational plan

Registration of a veterinary pharmacy, list of required documents

Activities and functioning of specialized veterinary pharmacies in Russian Federation regulated by individual acts of the country's legislation. Registration entrepreneurial activity is accompanied by a standard document submission process, you can open a veterinary pharmacy and carry out retail trade in medicines and drugs for pets with the status of an individual entrepreneur without forming a legal entity.

However, such narrowly focused and closely related to pharmacology activities are accompanied by the need mandatory registration special license. Among other things, you will need a conclusion on successful completion of sanitary and epidemiological control, as well as special certificates of quality and compliance of the drugs and products sold with the necessary mandatory requirements. state standards. In addition, it is necessary to conclude agreements with specialized companies on regular disinfection and disinfestation of the veterinary pharmacy premises, as well as contracts for the disposal of pharmaceutical waste.

Search for premises

The correct choice of location for a veterinary pharmacy, as well as for any other retail business project, is of utmost importance. The best option would be a central or densely populated residential area of ​​the city with a large and stable regular flow target audience buyers. In addition, it is necessary to analyze and take into account the level of competition in the selected area of ​​the city, since, unlike, for example, grocery store, a veterinary pharmacy is a retail outlet with small crowds of customers, so the nearest veterinary pharmacy of a competing company must be located at a reasonable distance for the enterprise to be successful. The same rule, of course, applies to pet stores located in a selected area, which, among other things, sell medicines and medications for pets.

Veterinary pharmacies are divided into two categories: pharmacies exclusively engaged in the sale of finished pharmacological products for pets and pharmacies directly involved in the production and sale of medicines and preparations for pets. In this regard, there are different requirements for rented premises, both in terms of area and in terms of additional lighting conditions, temperature regime, heating systems, ventilation and so on.

Purchase of commercial equipment

In order to fully implement a business project and open a specialized veterinary pharmacy, it is necessary to carefully take care of purchasing commercial equipment. To open a veterinary pharmacy you will need the following equipment:

• glazed display cases and retail shelves;
• furniture and equipment to equip the sales consultant’s workplace;
• plumbing for toilet and bathroom;
• specialized refrigerator for storing pharmaceutical products;
• air conditioners, as well as furniture for decorating the staff rest room.

Among other things, it is necessary to equip the storage area of ​​the veterinary pharmacy, paying special attention to the ventilation system.

Search for suppliers of veterinary drugs and compilation of assortment

To successfully carry out business activities, a veterinary pharmacy must regularly replenish its product range with certified pharmacological products intended for pets. It is necessary to analyze the existing offers of local suppliers of medicines and drugs for the treatment of pets, and establish cooperation with companies that supply high-quality and certified pharmacological products. All purchased medicines and products must necessarily have a certificate of quality of pharmacological products and comply with the necessary state standards, otherwise the activity of the enterprise is doomed to failure.

Staff

It is a mistake to believe that this type of business activity does not imply the important role of the process of employing qualified personnel and high requirements for the hired personnel of a veterinary pharmacy. Clients visit a veterinary pharmacy not only to purchase the necessary medicine or drug for their pet, but also often to receive professional advice from a qualified specialist. In this regard, at the stage of preparation for opening a retail outlet, it is necessary to look for and employ qualified professional consultants.

It is often more convenient for clients to independently visit a specialized veterinary pharmacy or pet store that sells medications and products for pets, and get the necessary advice and medicine for their pet, than to take their pet to a full-function veterinary clinic for treatment. In this regard, it is recommended to employ one or two professional sales consultants working in shifts in a veterinary pharmacy.

It is recommended that the novice entrepreneur independently carry out the functions of management and organization of activities, while accounting services and legal support of the business can be entrusted to third-party outsourcers as the enterprise develops and the need for these services arises.

Advertising and marketing of veterinary pharmacy

From the effectiveness of regular marketing and promotional events The stability and size of the client flow, sales volumes, the profitable part of the business project, and therefore the success of business development as a whole directly depend. Traditional methods of advertising a retail outlet selling medicines and drugs for pets will be advertising in local print, as well as television and radio frequency media, posting advertisements and distributing leaflets in places with a high level of traffic to the target audience of the business project. Among other things, modern marketing methods are able to give the necessary result: maintaining groups in popular social networks and communicating on thematic forums on the Internet.

A significant advantage of a veterinary pharmacy and a modern universal way to attract customers will be the development and creation of your own business card website with a list of services provided and a price list of goods sold, as well as contact details and operating hours of the outlet. Thus, you can not only attract initial clients and form a starting client base, but also get regular satisfied visitors at your disposal.

Financial plan: investments, profitability, payback of the project

A business project that involves organizing, opening and running a business in the form of a veterinary pharmacy is a project with a small start-up investment. The amount of initial investment is formed from expenses associated with registering a business, obtaining the necessary state license and certificates, selecting and renting premises, purchasing the necessary equipment and forming a starting range of goods sold. Depending on such variable factors as the area of ​​the rented premises, its location, the amount of purchased equipment, consumables, and so on, the amount of initial investment in a business project varies from 150 to 400 thousand rubles.

Operating expenses of the enterprise include costs associated with rent for premises and utilities, regular tax deductions, as well as expenses associated with remuneration of veterinary pharmacy employees and the need to periodically replenish the range of goods and consumables. As practice shows, on average across regions, the amount of current costs of a veterinary pharmacy varies from 240 to 300 thousand rubles.

The revenue side of the pharmacy's budget will be generated directly from the retail sale of medicines and products for pets, as well as from the sale of related products and accessories for pets. With the indicated introductory notes and achievement of the average sales volume during the first three months of operation of the veterinary pharmacy, a novice entrepreneur can count on a net profit of 60-90 thousand rubles monthly.