The payback period is 12 months.

The initial investment will be equal to 2 840 000 rub.

The break-even point is reached at 4 month of work.

Monthly net profit - RUB 300,000.

2. Description of the business, product or service

3. Description of the sales market

4. Sales and marketing

5. Production plan

Critically important stage implementation of the project provided for in this business plan is right choice ways of legal registration of newspaper publication as a business.

Such registration has two constituent processes.

The first point is related to the registration of the newspaper publishing house as a commercial business, specified Civil Code RF. In this case, it is expected to opt for registering a publishing house in the LLC format. There are several reasons for this:

• Firstly, the LLC status is most suitable for a newspaper whose main target audience is the class of people belonging to the most active part of the population - these are entrepreneurs, creative and scientific intelligentsia, young professionals, as well as citizens with a certain material income.
• Secondly, having legal form"LLC", the newspaper publishing house has the opportunity to more effectively interact with various government and municipal structures interested in placing any materials on the pages of the newspaper, participate in various municipal or government programs support for regional media.
• Thirdly, with the help authorized capital“LLC”, its shares, can attract various investors to finance the newspaper project, which is very difficult to implement, having only the status of an individual entrepreneur.

As for the LLC registration procedure itself, it has a standard form. Registration can be completed independently - by submitting an application and relevant documents (charter, minutes of the constituent meeting, etc.) to the Federal Tax Service. This can also be done by using the services of companies specializing in business registration, legal companies. The optimal registration period is approximately 30 days. The total amount of expenses required to complete the entire registration process is about 30–50 thousand rubles.

When submitting an application, you must also indicate the relevant OKVED codes which include:

• 58.1 “Publishing books, periodicals and other types of publishing activities.”
• 58.13.1 “Publishing newspapers in printed form.”

In addition to general scheme registration, a contract or agreement is required with the printing house, with the help of which the newspaper circulation will be printed.

The second part of the legal registration of the newspaper is to obtain the appropriate permission from government agencies, namely from the Roskomnadzor service (its full name is Federal service for supervision of compliance with legislation in the field mass communications and protection of cultural heritage).

Registration of such a permit (in fact, it is a license for publishing activities) is mandatory for all print media whose monthly circulation exceeds the established limit of 1000 copies. This norm was established by Federal Law No. 2124-1 “On the Mass Media” dated December 27, 1991 (current edition dated July 2, 2013).

It should be especially noted here that violation of this legislative norm is punishable by a fine of 1,000 to 30,000 rubles. in accordance with the norms of Article 13.21 of the Code of the Russian Federation on Administrative Offences.

To undergo such registration in the regional divisions of Roskomnadzor, the following documents are required:

• payment receipt state duty, the minimum amount of which is 500 rubles;
• copies of passports of the newspaper founders certified by a notary;
• a certified copy of the constituent documents of LLC - Charter, certificate of state registration, extract from the Unified State Register of Legal Entities, tax certificate.
• For the same procedure for registering a newspaper website, you will need a domain name registration certificate.

Based on Russian practice, the process of obtaining a license to create a print media outlet through Roskomnadzor can take at least 1-2 months.

In addition to the mandatory forms for registering a newspaper publication, it will be necessary to conclude lease agreements for the editorial office, contacts with distributors (for example, FSUE Russian Post or local retail network newsstands).

6. Organizational structure

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance contributions, is presented in the financial model.

* The calculations use average data for Russia

"... I would like to open a newspaper. I know that now this is a very profitable business, otherwise there would not be so many newspapers and magazines. What can you advise here?"
From a letter

There are already several letters on this topic in my mail. Therefore, I decided to answer in more detail, especially since I am familiar with the newspaper industry first-hand. I warn you right away that I am expressing only my personal opinion, which may be overly biased, erroneous and distorting reality.

So,
As you know, in the public consciousness, the status of the publisher or editor of a newspaper (magazine) is immeasurably higher than, say, the owner of a store or restaurant. Perhaps this is why so many people want to become representatives of the “fourth estate”, and the number of newspapers and magazines will soon approach the number of readers.

Who usually gets it? original idea publish your own newspaper?

1. You are a professional journalist

And it is clear that you are extremely attracted by the opportunity to do what you, and not the owners of the publication, consider it necessary to do. editor-in-chief, not your immediate superior.
There is only one way to achieve such creative freedom: to become the editor-in-chief yourself, and even better, at the same time the owner of your own publication.

2. You are an advertiser

People related to advertising in the media are gradually beginning to look at the same newspaper no longer as a mass media, but as large number empty pages that can be filled from top to bottom with advertising. Money for air, money in exchange for cheap paper - isn't this a wonderful business?

3. You are an entrepreneur

You have been paying money for years to advertise your company, your products and services. And one day an insight comes to you: why give your money to some other newspaper, when you can make your own newspaper and place all the necessary advertising for free, and in any volume, and also take money from other entrepreneurs?

For example:
You are in real estate. It is quite logical to think about publishing a specialized publication on the purchase, sale and rental of real estate.
Do you have advertising agency. So why not open a purely advertising newspaper, some kind of “Business Courier”? And now keep all the advertising money for yourself, and not share it with advertisers.
You have recruitment agency. If you had your own newspaper, you could place paid advertisements in it for job offers and job searches.
You are the owner of a chain of pet stores. Who is stopping you from becoming the publisher of a specialized newspaper (“Four Paws”, “Dog and Cat”, “Our Furry Friends”, “Children in a Cage”)?
Etc.

4. You are a Big Businessman

As soon as an entrepreneur rises above a certain level - in terms of income, business or political rating - he almost always has an irresistible desire to become a media tycoon. Having your own TV channel, your own newspaper or magazine is, firstly, prestigious, and secondly, you can “influence” through them. What exactly this “influence” will look like is extremely vague for future Rupert Murdochs.
This desire is enthusiastically supported by close journalists - “The newspaper is simply doomed to success!” - who hope to receive money for at least six months of work. As a rule, they have their own vision of the future publication and it rarely coincides with the vision of the investor.

Results

Nine out of ten publishing ventures end in losses. Their size depends on the size of the initial capital, the ambitions of the initiators and their financial capabilities. If investors get tired of maintaining an unprofitable media outlet six months after launch, the losses are smaller; If out of stubbornness they hold out for a year or so, then the losses will accordingly increase.

How to avoid losing money?

It’s very simple: don’t publish a newspaper unless absolutely necessary. And before you enjoy the opportunities that await you as the owner or editor-in-chief of a newspaper, you should carefully calculate the disadvantages and potential losses.

Firstly, it is necessary to take into account that the sale of an edition (even if it is completely sold out) at best only covers production costs. Rare exceptions don't count; they don't make a difference. To make a profit, you need to have advertising.
There are not enough advertisers for everyone. For obvious reasons, they come to the most popular and well-known publications with a large audience.

If you're optimistic about the boom in advertisers, ask yourself: Where would you send your ad - to a well-known newspaper with a large circulation or to a publication you've never heard of before? Will you risk your own (not other people's!) money? Of course, you can attract customers with low prices, but low prices– this also means low incomes.
And it takes time for your publication to become known. With luck and an accurate marketing hit - six months at least, a year and a half - optimal. And all this time you will have to publish the newspaper at a loss, and even invest in advertising to promote it (this is an indispensable condition: in order to receive money for advertising, you must first give it to advertising).

Of course, if you have a year's supply financial strength(that is, money to pay for paper, printing services, journalists, editors, layout designers, designers, full-time distributors, etc.), then you can try. Of course, there is no guarantee of a positive result.

Secondly, publishing media is an extremely labor-intensive task. waiting for you very difficult work to create something original from scratch, unlike other publications. And this includes the development of the general concept of the newspaper, design, marketing strategy, choosing a printing house, establishing a production cycle, the inevitable rush jobs on the day the newspaper is delivered (it’s also good if the newspaper is weekly and not daily).
You will have to manage the so-called “creative people”, that is, individuals who, by definition, have little discipline and are not required, in order to achieve timely delivery of materials and news.
You will need to create a distribution network, that is, convince newsstand owners and free distributors to take your newspaper for sale - in addition to the dozens and hundreds of publications that are already on the shelves. And contact new newspaper they don’t want it at all, because it’s unclear whether buyers will take it.

Okay, let's say you don't really need to make money from sales. Let's assume that you have enough advertisers (or you have filled it with advertising from your own company) and you are ready to give it away for free.

Giving it away for free is a big problem. Imagine for a moment what it would be like to give away even 5,000 copies. And you need to organize mailing and distribution through couriers (both the post office and couriers also need to pay) tens of thousands of copies. Couriers are generally a special issue. Instead of getting overwhelmed running to hundreds of addresses, they tend to leave 30-50 copies in one place. Until you fine-tune this direction, you will not have any confidence that part of the circulation is not thrown into the trash bin closest to the editorial office.

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

Let's move on. It is necessary to find full-time and freelance advertising agents. But good agents are worth their weight in gold, and they prefer to work with well-known publications. They pay more there and it’s easier to convince advertisers.

Are you ready to negotiate with major advertisers on your own? The difficulty of this work can be easily imagined if you are an experienced entrepreneur, which means you have already encountered advertising agents, letters and requests to place your ad in one publication or another.
What was your usual reaction? - Most likely: “I'm tired of it!”
Now it’s your turn to be bothered and (not) offended by the aggressive reluctance of potential advertisers to meet with you and your employees.

In a word, if we compare the efforts required to publish a newspaper (I mean a real, full-fledged publication, and not a primitive collection of advertising modules, which few people are interested in, and this niche has been occupied for a long time), with work in other business areas, then there, with the same labor costs, you will earn several times more.

Thirdly, if you don’t want to personally publish a newspaper, but decide to limit yourself to the role of an investor and owner, then be prepared for the fact that the return on your money (and you will need much more of it than you think) will be very slow - no matter what the person you hired promises you editor.
He didn’t deceive you, he’s just more often than not a person far from real business. He looks at the newspaper from one side of the barricade - from the side writing person. And making newspaper materials and making a newspaper are very different things.

Ready ideas for your business

The printing business today is experiencing a rapid decline. Any publication pays for itself in 5-7 years on average, and the publisher has to work practically at a loss, investing huge amounts of money on promoting the newspaper or

The lion's share of our society prefers to study online projects rather than read printed materials. Therefore, it is logical that many publishing houses are switching to electronic form their newspapers and magazines.

An online newspaper is an electronic version of periodicals that are published and developed on the Internet. They read such a newspaper directly online on its official website.

Advantages of an online publication

All the advantages of an online newspaper can be divided into the following groups:

Your own newspaper as a business idea - prospects, risks and pitfalls of business are discussed in this video:

Business plan for an online newspaper

The first step is to decide on the main topic of the publication and the audience for which the information will be intended. It is worth carefully analyzing what type of publication will be of interest to resource visitors.

You can write news articles yourself, or use the services of freelance journalists who work for. For a high-quality and interesting e-newspaper, you need exclusive content that will favorably emphasize the uniqueness of the site against the background of other news clones.

If freelancers have been found, you can safely create a staff of employees who will work on a permanent basis. It is imperative to discuss payment terms and material requirements with them.

It is also worth getting technical support, an experienced webmaster, a qualified designer, a photographer and other specialists. They will significantly relieve your schedule, and the freed up time can be used to think about ways to develop the newspaper.

The next step is to decide on the frequency of publication. At first, one or two publications per month will be enough, provided that the news feed is updated regularly. During this time, you can identify and correct the mistakes made, and then increase the frequency of publication.

The main source of income for an online newspaper is the placement of advertising posts, banners and various affiliate programs. You can also make a profit by providing additional services.

These include:

• publication of paid advertisements;
• placement of a directory of commercial and government agencies cities and so on.

Online newspaper promotion

To develop the resource and receive additional traffic, news aggregators are used. This is a service that collects and structures news in automatic mode. To do this, you need to register your newspaper on large aggregators on the network, on traffic exchangers. You can also look for sites that share traffic yourself.

Another powerful way to popularize an e-newspaper is promotion in and social networks. You can find out how to create a group for the online newspaper VKontakte

Now almost all serious electronic publications have their own account on Facebook and Twitter. These two resources are considered the best in terms of increasing traffic and popularizing the project.

Cost and profitability

Depending on how much work you do yourself will depend starting capital project. Option one: you create and layout a newspaper yourself, write articles or collaborate with freelancers - the starting capital will be minimal, about 30-40 thousand rubles.

Option two: you hire a full-fledged staff, which includes designers, photographers, layout designers, and journalists. In this case you will have to spend:

• for design 20 thousand rubles;
• for layout 25 thousand rubles;
• writing articles 20 thousand rubles per issue;
• newspaper advertising 30 thousand rubles;
• payment for photographer services is 20 thousand rubles.

You can also add rent for an office to the list of expenses, which may be needed if the newspaper employs a full-fledged staff. Thus, about 20-30 thousand rubles should be added to the initial cost.

The total amount of capital will be more than 100 thousand rubles. The amount of this amount depends on the number of pages, content, frequency and much more.

The profitability of the project also depends on many factors - the number of provided paid services, number of subscribers, etc. For example, if more than 1000 readers subscribe to an online newspaper, then you can calculate stable income in the amount of more than 90 thousand rubles per month.

Creating an online newspaper is a fairly profitable direction. The secret to success in this case is a competent approach to and careful consideration of each point of this plan.

The topic should be in demand, the design should be interesting and attractive, the information should be updated regularly, and using the site should not be confusing or difficult for the reader. You need to take into account the interests of subscribers and constantly work on the development and promotion of your project.

You can learn how to work with an online newspaper in the following video:

* The calculations use average data for Russia

"... I would like to open a newspaper. I know that now this is a very profitable business, otherwise there would not be so many newspapers and magazines. What can you advise here?"
From a letter

There are already several letters on this topic in my mail. Therefore, I decided to answer in more detail, especially since I am familiar with the newspaper industry first-hand. I warn you right away that I am expressing only my personal opinion, which may be overly biased, erroneous and distorting reality.

So,
As you know, in the public consciousness, the status of the publisher or editor of a newspaper (magazine) is immeasurably higher than, say, the owner of a store or restaurant. Perhaps this is why so many people want to become representatives of the “fourth estate”, and the number of newspapers and magazines will soon approach the number of readers.

Who usually comes up with the original idea to publish their own newspaper?

1. You are a professional journalist

And it is clear that you are extremely attracted by the opportunity to do what you, and not the owners of the publication, not the editor-in-chief, or your immediate superior, think needs to be done.
There is only one way to achieve such creative freedom: to become the editor-in-chief yourself, and even better, at the same time the owner of your own publication.

2. You are an advertiser

People involved in advertising in the media are gradually beginning to look at the same newspaper no longer as a mass media, but as a large number of empty pages that can be filled from top to bottom with advertising. Money for air, money in exchange for cheap paper - isn't this a wonderful business?

3. You are an entrepreneur

You have been paying money for years to advertise your company, your products and services. And one day an insight comes to you: why give your money to some other newspaper, when you can make your own newspaper and place all the necessary advertising for free, and in any volume, and also take money from other entrepreneurs?

For example:
You are in real estate. It is quite logical to think about publishing a specialized publication on the purchase, sale and rental of real estate.
You have an advertising agency. So why not open a purely advertising newspaper, some kind of “Business Courier”? And now keep all the advertising money for yourself, and not share it with advertisers.
You have a recruitment agency. If you had your own newspaper, you could place paid advertisements in it for job offers and job searches.
You are the owner of a chain of pet stores. Who is stopping you from becoming the publisher of a specialized newspaper (“Four Paws”, “Dog and Cat”, “Our Furry Friends”, “Children in a Cage”)?
Etc.

4. You are a Big Businessman

As soon as an entrepreneur rises above a certain level - in terms of income, business or political rating - he almost always has an irresistible desire to become a media tycoon. Having your own TV channel, your own newspaper or magazine is, firstly, prestigious, and secondly, you can “influence” through them. What exactly this “influence” will look like is extremely vague for future Rupert Murdochs.
This desire is enthusiastically supported by close journalists - “The newspaper is simply doomed to success!” - who hope to receive money for at least six months of work. As a rule, they have their own vision of the future publication and it rarely coincides with the vision of the investor.

Results

Nine out of ten publishing ventures end in losses. Their size depends on the size of the initial capital, the ambitions of the initiators and their financial capabilities. If investors get tired of maintaining an unprofitable media outlet six months after launch, the losses are smaller; If out of stubbornness they hold out for a year or so, then the losses will accordingly increase.

How to avoid losing money?

It’s very simple: don’t publish a newspaper unless absolutely necessary. And before you enjoy the opportunities that await you as the owner or editor-in-chief of a newspaper, you should carefully calculate the disadvantages and potential losses.

Firstly, it is necessary to take into account that the sale of an edition (even if it is completely sold out) at best only covers production costs. Rare exceptions don't count; they don't make a difference. To make a profit, you need to have advertising.
There are not enough advertisers for everyone. For obvious reasons, they come to the most popular and well-known publications with a large audience.

If you're optimistic about the boom in advertisers, ask yourself: Where would you send your ad - to a well-known newspaper with a large circulation or to a publication you've never heard of before? Will you risk your own (not other people's!) money? Of course, you can attract customers with low prices, but low prices also mean low income.
And it takes time for your publication to become known. With luck and an accurate marketing hit - six months at least, a year and a half - optimal. And all this time you will have to publish the newspaper at a loss, and even invest in advertising to promote it (this is an indispensable condition: in order to receive money for advertising, you must first give it to advertising).

Of course, if you have an annual supply of financial strength (that is, money to pay for paper, printing services, journalists, editors, layout designers, designers, full-time distributors, etc.), then you can try. Of course, there is no guarantee of a positive result.

Secondly, publishing media is an extremely labor-intensive task. The most difficult work awaits you: creating from scratch an original one, unlike other publications. And this includes developing the general concept of the newspaper, design, marketing strategy, choosing a printing house, establishing a production cycle, and the inevitable rush jobs on the day the newspaper is delivered (it’s also good if the newspaper is weekly and not daily).
You will have to manage the so-called “creative people”, that is, individuals who, by definition, have little discipline and are not required, in order to achieve timely delivery of materials and news.
You will need to create a distribution network, that is, convince newsstand owners and free distributors to take your newspaper for sale - in addition to the dozens and hundreds of publications that are already on the shelves. And they don’t want to get involved with the new newspaper at all, because it’s unclear whether customers will take it.

Okay, let's say you don't really need to make money from sales. Let's assume that you have enough advertisers (or you have filled it with advertising from your own company) and you are ready to give it away for free.

Giving it away for free is a big problem. Imagine for a moment what it would be like to give away even 5,000 copies. And you need to organize mailing and distribution through couriers (both the post office and couriers also need to pay) tens of thousands of copies. Couriers are generally a special issue. Instead of getting overwhelmed running to hundreds of addresses, they tend to leave 30-50 copies in one place. Until you fine-tune this direction, you will not have any confidence that part of the circulation is not thrown into the trash bin closest to the editorial office.

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

Let's move on. It is necessary to find full-time and freelance advertising agents. But good agents are worth their weight in gold, and they prefer to work with well-known publications. They pay more there and it’s easier to convince advertisers.

Are you ready to negotiate with major advertisers on your own? The difficulty of this work can be easily imagined if you are an experienced entrepreneur, which means you have already encountered advertising agents, letters and requests to place your ad in one publication or another.
What was your usual reaction? - Most likely: “I'm tired of it!”
Now it’s your turn to be bothered and (not) offended by the aggressive reluctance of potential advertisers to meet with you and your employees.

Ready ideas for your business

In a word, if we compare the efforts required to publish a newspaper (I mean a real, full-fledged publication, and not a primitive collection of advertising modules, which few people are interested in, and this niche has been occupied for a long time), with work in other business areas, then there, with the same labor costs, you will earn several times more.

Thirdly, if you don’t want to personally publish a newspaper, but decide to limit yourself to the role of an investor and owner, then be prepared for the fact that the return on your money (and you will need much more of it than you think) will be very slow - no matter what the person you hired promises you editor.
He didn’t deceive you, he’s just more often than not a person who is far from real business. He looks at the newspaper from one side of the barricade - from the side of the person writing. And making newspaper materials and making a newspaper are very different things.

The question of how to open a newspaper is asked by many people - professional journalists and advertisers, entrepreneurs and public figures. Whatever category you belong to, keep in mind: although the organization of the publishing process itself is quite simple, then “pitfalls” begin that can drag down even the most ingenious idea. Moreover, you definitely won’t be able to “hook” one hundred percent of the target audience, as it could be ten or twenty years ago, because today some people do not read paper newspapers at all, preferring online publications.

Publishing your own newspaper: a short action plan

According to Russian legislation, any newspaper product with a circulation of up to 999 copies inclusive can be printed and distributed without registration. But we will consider serious volumes, that is, from a thousand copies and above. You will need to do the following:

1. Explore target audience, agree with specialists about working on materials and start working on them.
2. Contact the regional representative office of Rospechat and apply for registration of a new printed edition.
3. Prepare the first issue (or better yet, several at once), managing the process of creating and selecting materials in accordance with the structure of the newspaper. You can develop your own unique content, as well as use materials permitted for republication (do not forget to indicate the author and source).
4. Complete editing and layout of materials to obtain a layout ready for printing. The layout of the first release can later be used as a template for subsequent releases.
5. Submit materials for printing and receive copies in hand. By this point, you should already have thought out a plan for selling the newspaper.
6. Distribute circulation as planned retail outlets in accordance, while concluding relevant agreements.

It should be noted that the specifics of each item of work greatly depend on the topic. For example, if you are thinking about how to open an advertising newspaper, then to collect material you will have to cooperate not with journalists, but with advertisers.

Possible difficulties

Most publications, with the exception of purely informational ones, create certain difficulties that must be encountered at the initial stage. Let's take a closer look at the possible pitfalls.

Payback, demand and advertising

Practice shows that publishing your own newspaper without advertising is a non-profitable and most often unprofitable business. Firstly, the circulation is almost never sold out entirely. Secondly, if you include the cost of each issue in its wholesale price even before retail sales, then the final price will be too high, and no one will buy the newspaper. Advertising is the only way out, as you can easily guess by flipping through any newspaper: almost no one can do without advertising.

This means that you will need to negotiate with advertisers and maintain cooperation with them, while competing with other publications and monitoring three processes at once:

• so that advertisers perceive your newspaper as a good tool for disseminating information and are willing to pay you;
• so that there is not too much advertising in the newspaper and so that it does not lose its attractiveness for readers;
• so that the theme of advertising materials corresponds to the general theme and “hits” the target audience.

Separately, you should work on feedback and collecting statistics so that you can prove to the advertiser that he is not wasting his money. If you are thinking about how to open a free newspaper (no matter for what purposes), then you need advertising like air, since the expected monetization of a particular information campaign is too random process to be taken seriously. Without financial support in the form of payments from advertisers, newspaper publication becomes unprofitable.

Information competition: breaking the vicious circle

The hardest thing is for a newspaper that has just appeared in the information field: advertisers do not consider it seriously, readers know little about it, and as a result, revenues are reduced to a minimum. The only way to overcome this is to start your own advertising campaign to promote the newspaper and get the word out.

For readers to like a newspaper, it must be useful. If you want to occupy a strong niche in the information space, ensure that you generate as unique and in-demand material as possible. For example, think about how to open your own classified ad newspaper. This is far from what professional journalists usually imagine when publishing a newspaper, but it is really relevant for people.

But first you will have to deal with two other problems: studying information trends (what is most interesting to people and what is least “explored” by other publications) and collecting information (for example, organizing an electronic or telephone service for accepting advertisements). This will allow you to create your own regularly updated database for printing newspapers with advertisements.

Media in politics, economics and social activities

If you still want your publication to have a specific topic related to current events for people, be prepared for great difficulties:

1. You should enter into this area only after drawing up a business plan, since the first few weeks or even months of the project will require investments, almost certainly not bringing profit. Make sure you can afford it.
2. Get ready to participate in “information wars”, even if you don’t want to. Remember that any material that has the slightest resonance can cause someone's dissatisfaction, and it is difficult to predict in what form it will be expressed.
3. Make sure you always have fresh materials. To do this, you will need not only to register the media, but also to establish a legal entity with a permanent staff.

It is important to combine professional efforts with marketing calculations, since a thematic publication is a complex information and market product that must simultaneously be in demand and sellable. Remember that the reaction of readers is always only partially predictable, and the error of calculations here is much higher than when selling “real” goods.

Use for personal interests

If your financial and personal capabilities allow you to invest in the mass distribution of any materials, then evaluate the feasibility of opening your own newspaper - primarily from the point of view of real efficiency, not prestige. There are two more rational ways:

1. Pay an existing publication for the placement of the materials you need.
2. If you really need it and if finances allow, buy an existing edition.

Remember that prestige in the information space is short-lived, and finances need to be managed wisely, even if your capabilities are truly great.

Establishment of a legal entity and personnel selection

Organization legal entity publishing a newspaper is not a very difficult matter, especially if you have the support of a qualified lawyer who can tell you how to avoid bureaucratic delays. Use a simplified taxation scheme based on the difference between income and expenses - this will protect you from having to pay taxes on unprofitable circulations.

If you're not thinking about how to open a newspaper free ads, but about a full-fledged information publication, then you will need:

• chief accountant;
• editor;
• layout designer;
• journalists - two or more;
• photographers;
• couriers for newspaper distribution.

If successful, you can expand the publication and add new sections - then new editors and journalists will be needed, especially if you plan to do reports and interviews. If your newspaper contains advertising materials and announcements, then you will not need journalists, editors and photographers. In addition, the optimal step is to hire on a regular basis or on an outsourcing basis professional manager for marketing optimization of the project and development of materials.

Prospects and estimated payback

The cost of a copy when printed in a professional printing house can average 5–10 rubles for a relatively small volume. Cost increases as the number of pages increases and decreases as circulation increases. The average cost of a thousand copies of a newspaper will thus range from 5,000 to 10,000 rubles.

Transportation costs vary widely, and the included salary costs for full-time employees are divided by the number of newspaper publications per month. Statistically weekly newspaper includes from 15,000 rubles of additional expenses. Thus, it will cost from 20,000 rubles to publish one thousand copies per week.

Wholesale sales of an edition at a price of 15–20 rubles will bring you, respectively, 15,000–20,000 rubles. To gain profit, you will need to either increase the selling price or contact advertisers. Publication on average of one advertising block for every two pages will allow you to double your income and receive from 15,000 rubles of net profit from each circulation, that is, from 60,000 rubles per month. Of course, this is only approximate calculations based on statistical data.

Thus, publishing a newspaper can be recommended as a business only to those who are ready to work on the project, optimizing it from a marketing point of view and maintaining contact with advertisers. Otherwise, you can expect the maximum to cover expenses with income, reaching zero, if not minus. To create a successful media outlet, a full-fledged development of the project is required - just the desire to publish a newspaper is clearly not enough.