How to open a business rolls. How to open a sushi bar: a detailed ready-made business plan

Japanese food has become very popular in Russia - people of almost any age love and order it. This is why opening a sushi bar is a good idea for a business. let's consider how to open a sushi bar from scratch , what is needed for this and what is the profitability of this event.

Introduction

A sushi bar is a small restaurant that serves Japanese and oriental dishes. Usually it serves not only sushi, but also rolls, various soups, salads, noodles, etc. Sushi bars often expand their range with dishes cooked in a wok - this significantly increases the number of customers.

Sushi bar with delivery is a great project for business

Before you open, you will need to research the market. In megacities, sushi bars are on every corner - competing with large networks It won't be easy for you. But in small and medium-sized cities there are very few decent establishments, so you can open up and occupy your niche quite easily.

How to start a business

To get started, you need to register with tax office. It's best to register as a regular individual entrepreneur. Then you will need to find good room, get permission to open, make repairs, buy equipment, hire staff and start making money.

At the tax office, select the following OKVED codes:

1. 55.30 - activities of cafes and restaurants.
2. 55.40 - bar activity.
3. 55.52 - supplies of products for Catering.

In order to choose a taxation model, you need to decide on the size of the premises. If your room is less than 180 m2 (and this will be the case in 95% of cases), then you will be able to work on UTII in accordance with Article 346.26, paragraph 2 of the Tax Code of the Russian Federation. For an area greater than 180 m2, you will need to switch to a 15% tax system in accordance with Article 346.20, paragraph 2 of the NKRF.

Note:If you are going to deliver sushi to your home, then this service should be issued according to the simplified tax system. In this case, accounting will be kept separately.

When opening, you will need to consider the many acts and laws that govern the food service industry. A list of them will be provided to you by the tax office or sanitary and epidemiological station, where you will need to obtain a separate permit. You will also need to obtain permission from the fire inspectorate and Rospotrebnadzor. If you are going to sell strong alcohol along with sushi, you will have to obtain the appropriate license.

The design of the sushi bar should be done in Japanese style

How to choose the right concept

Since you are going to open a sushi bar, decorate it in the appropriate style. Japanese style is minimalism. There is no need to pile up interior details, decorate the walls in bright colors or some kind of impressionism. Everything is as neat and traditional as possible. Classic tones, smooth lines in the interior itself, in the menu, and in the sign. People should come to you to relax in the appropriate atmosphere.

Where to open?

We do not recommend opening a sushi bar in large cities without experience in this field - it will be very difficult for you to fight competitors. Therefore, we will talk about how to open a sushi bar in small town. Although there are fewer sushi lovers here, there is often no competition as a class.

For a restaurant, it is best to choose the most accessible place. This could be a main street, a room in a supermarket or mall, location next to office buildings. It is better not to consider residential areas and outskirts - your target audience is young people and middle-aged people with an average income. Keep in mind that a 100 m2 hall can accommodate up to 30 seats - this is the optimal number for a small cafe. Another approximately 30 m2 will be needed for the kitchen and utility rooms, so the required minimum is 150 square meters.

Set of necessary equipment

For a classic sushi bar you will need to buy:

1. Rice cooker.
2. Refrigeration equipment.
3. Showcase.
4. Thermoses.
5. A machine for making sushi.
6. Dishes and kitchen utensils.

In total, you will spend about 350 thousand rubles on all equipment. But if the range of dishes is wide, then other equipment will be needed, and the price for it will rise to 400-450 thousand.

Your cook must be a true professional

How many staff do you need?

For a restaurant with 30 seats, you will need 4 people:

1. Cook.
2. Kitchen assistant.
3. Two waiters.

If you are delivering sushi, you will need another cook, operator and driver.

Note:the main thing is to find a good cook. He must be able to cook not only sushi, but also other dishes, while being neat and honest.

You will have to handle the bookkeeping and cash register, otherwise you will need to hire another accountant and cashier.

Is it profitable?

The popularity of Japanese cuisine is growing every year, so making sushi is definitely profitable. At the right approach you will always be in the black and will be able to create a whole chain of restaurants for a short time. Among the advantages of a sushi bar:

1. Popular menu.
2. High profitability (the cost of a roll is approximately 8 rubles, its price in a restaurant is 50).
3. Small investments in equipment ( hot shop for a restaurant it costs about 10 thousand dollars).
4. Minimum staff and tax savings.

Note:delivering sushi can bring you more profit than running a restaurant. Many people order sushi at home to celebrate various events or just relax. Don't ignore this opportunity to make money.

Profitability

Compile an accurate business plan for a sushi bar with delivery impossible - it all depends on the specific conditions, rental cost, size of the hall and location. But approximate figures can still be given.

Don't skimp on products and you will always have customers

Renovating the premises, bringing it into the required condition and creating a design will cost you about 20 thousand dollars. You will spend another approximately 5-7 thousand on equipment, and 3-5 thousand on furniture and dishes. Renting such a premises costs about a million rubles a year, the salary of the staff will also amount to a million a year (25 thousand rubles for a cook, 15-20 for waiters, 10-15 for a kitchen worker).

• Description of products and services
• Production plan
• Recruitment
• Marketing plan
• Financial plan
• • • • Similar business ideas:

Business plan for opening an enterprise for the delivery of sushi and rolls in rented premises. The location of the business is a city with a population of over a million.

How much money do you need to open a sushi and roll delivery business?

According to our calculations, opening a sushi and roll delivery business will require about 595,000 rubles. The main costs will be associated with the purchase of equipment (production tables, refrigeration equipment, rice cookers, etc.) and promotion (advertising) of the service:

• Deposit for renting premises - 70,000 rubles.
• Equipment - 300,000 rub.
• Advertising, including website creation - 150,000 rubles.
• Business registration - 25,000 rubles.
• Purchase of raw materials and materials - 20,000 rubles.
• Other organizational expenses - 30,000 rubles.

Description of products and services

The main menu of our establishment will include:

• Spicy
• Creamy sushi
• Classic rolls
• Rolls
• Hot appetizers
• Rolls in dough
• Assorted (sushi, rolls)
• Salads
• Spices
• Kebabs
• Dessert
• Beverages

Free delivery will work from a minimum order amount of 500 rubles. Average check The order, according to preliminary estimates, will be 1000 rubles. The delivery service will operate from 10:00 to 23:00.

Production plan

A small room next to the private dining room, with a total area of ​​52 square meters, will be rented as a space for preparing Japanese cuisine and processing orders. m. The advantage of such cooperation is that all conditions for food production have already been created here and the premises meet all SES requirements. Therefore, the costs of organizing the production process will only be associated with the purchase of equipment and tools for the kitchen: tables, refrigeration equipment, electrical equipment (rice cookers, sushi cases, mistake boxes), dishes, uniforms, kitchen utensils. Estimated costs at this stage will be 300 thousand rubles. Rent will cost 35 thousand rubles per month. Ingredients and materials for the production of sushi and rolls will be purchased from local wholesale suppliers. First of all, these are: rice, seafood, seasonings, plants, sauces, pastas, cereals, cheese, canned food, mushrooms, dishes (including disposable ones), vegetables, oilseeds, cooking. Depending on the volume of orders, monthly costs for the purchase of raw materials will range from 100 to 150 thousand rubles.

Recruitment

The personnel will be: technologist, cooks (3 people), couriers with a personal car (3 people), operator and sales manager. The hired technologist and cooks will be required to special requirements. Experience, including working with Japanese cuisine, will be required. The monthly wage fund will be 150 thousand rubles.

Which taxation system to choose for an enterprise

Licensing and certification of this activity are not required, so all that is required from organizational documents is registration of the enterprise. The organizational and legal form of our organization will be a society with limited liability composed of one founder. The simplified tax system will be used as a taxation system, 15% of the organization’s profit.

Marketing plan

The main emphasis in the development of our delivery service will be on the Internet. Develop in a large city without internet promotion similar business does not seem possible. As proof of this, statistics from Yandex search queries (using the example of the city of Ufa), according to which the query “sushi delivery Ufa” is searched about 5,300 times a month.

Therefore, every effort will be made to create the site and promote it. The approximate budget for online promotion will be 150 thousand rubles. This amount will include the creation of a website, its promotion search engines, creating a group on social media. networks and contextual advertising Yandex-Direct. In addition, it is planned to actively advertise in the media, distribute booklets to the mailboxes of apartment buildings (also effective advertising channel) and work with office centers and large organizations of the city. In order to increase the volume of orders, it is planned to regularly hold promotions. For example, give a discount of 10 - 15% for order amounts over 3,000 rubles. There will also be a 15% discount for all birthday people.

Financial plan

Let's move on to calculating the main business performance indicators. Fixed monthly expenses

• Rent - 35,000 rub.
• Salary - 150,000 rubles.
• Advertising - 30,000 rub.
• Utility costs - 25,000 rubles.
• Total - 240,000 rubles.

Variable expenses

• Products and ingredients - 20% of the order amount
• Payment for couriers - 100 rubles/order

How much can you earn by delivering sushi and rolls?

• The average bill is 1000 rubles.
• The average number of orders per day is 15, per month - 450
• Revenue per month - 450,000 rubles.

Hence the profit: 450,000 (revenue) - 90,000 (products) - 45,000 (delivery) - 240,000 ( fixed costs) = 75,000 rub. Net profit, minus taxes (STS, 15% of profit) will be 63,750 rubles per month. Business profitability is 17%. With such calculations, investments in the business pay off in 10 - 15 months (taking into account the period for promoting the business).

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Restaurants of this type have become popular not only in the West, but also in the countries of the former USSR. It is worth noting that the profitability of such an establishment is quite high, and the costs are relatively moderate. To implement such a business, first of all, you need to be savvy in terms of budget line. Naturally, it is worth selecting personnel and mastering the basics of marketing. A prerequisite for success is a highly qualified sushi chef. So, let's take a closer look at how to open a sushi bar.

Profitability of the establishment

The sushi bar project takes into account the trends of modern realities, corresponding to the growing interest in Asian culture and healthy dietary nutrition. Regardless of crisis conditions, this type of business is only gaining momentum. The sushi bar rightfully occupies a leading position as the fastest payback and most profitable establishment, due to the low cost of production and low costs for equipment and premises. So, for example, the cost of making one roll will be 3-10 rubles. and it sells for an average of 40 rubles. The premises for this format of establishments do not require large areas - 50 sq. m. m., if you put a bar counter for a quick snack and work in a fast food format, which will significantly reduce costs. And seafood suppliers often provide equipment free of charge to regular customers, which will save money on business development. Thanks to simple production technology, costs optional equipment will not be high compared to other formats of establishments, and the simplicity of the interior will emphasize the modesty and minimalism of Japanese culture.

Among competitive advantages A sushi bar can be noted for its high business profitability of over 60% and return on investment of up to 24 months. As well as the broad focus of the Japanese menu and the ability to create new dishes adapted for the European consumer. The Sushi Bar project will undoubtedly be competitive with the right approach and business organization. In addition to sushi and rolls, offer guests hot soups and cold snacks, a variety of teas, original Japanese sweets, soft drinks and alcohol. The atmosphere of the establishment, the interior, the serving of dishes, and the etiquette of the staff in Japanese traditions will make this place unforgettable, and offer guests a tea ceremony for entertainment.

Often this format of establishments works with delivery to the address or for pick-up, when it is enough to place an order by phone or through an online store in order to get the desired set without queues and extra time, the quality is no worse than in a restaurant, but without overpayments. Thus, by offering sushi delivery you can expand your audience and attract new customers, and a well-executed design of mouth-watering dishes, various promotions and loyalty systems will do their job and attract regular customers and large orders for corporate events and holidays. In order for the business to make a profit and expand, it is sufficient to prepare the dishes offered in a tasty and high-quality manner and sell them at a reasonable price.

Business Disadvantages

The downside of such a business is the exotic nature of the Japanese menu; despite the high demand for Japanese dishes in restaurants, the target audience is still people aged 18 to 40, with average and high level income. Children and older people are not big connoisseurs of rolls, and lovers of exotic foods won’t want to eat Asian food every day. You won't be able to save on groceries because... Japanese cuisine mainly uses raw fish, which means that products should only be purchased fresh and stored correctly. Finding qualified staff for Japanese cuisine is also not easy. And the profitability of the business will largely depend on the sushi chef.

A poor choice of location for a bar can even occur in a shopping center if you overestimate the traffic and underestimate the competitive environment. For selection point of sale It is worth carefully analyzing all possible risks.

An unexpected increase in prices for raw materials will lead to increased costs, subsequently increasing prices for ready-made meals, which can lead to negative consequences such as a decrease in purchasing power. Unscrupulous suppliers or low-quality raw materials pose a big risk for business, so you need to draw up a contract correctly and spell out all the points financial liability sides In case of a production failure, it is worth having multiple suppliers.

Don’t forget about the competitive environment; it’s advisable to hide a couple marketing moves in the pocket. The catering market is abundantly saturated, large chains absorb small establishments, use loyalty programs and attract regular customers with proven quality and price. And only a competent approach, original proposals and advantages will allow you to open a profitable business.

To avoid problems with the rental, such as refusal or increase in price, we carefully draw up an agreement with the landlord.

Reduced customer solvency is another nuance of business. Effective customer loyalty programs, including flexible discount systems, bonuses, promotions, happy hours, etc., will help minimize losses.

There are also internal problems of doing business: low qualifications of personnel, turnover, lack of motivation of workers. All this entails a decrease in sales efficiency and creates negative reputation establishments.

Equipment may break down if constant maintenance is not carried out. The consequences will entail significant losses, such as food spoilage and production downtime.

To ensure that products do not lose their freshness and shelf life, you need to regularly analyze consumer demand, exclude unprofitable dishes from the menu and correctly forecast sales volumes.

Illiterate management and poor quality of services will lead to a bad reputation for the establishment, which means the business will suffer losses and lose precious customers. To maintain the popularity of the establishment, you need to regularly check the quality of products, as well as conduct trainings and events for employees. It is necessary to establish feedback with the client. The level of service should be high, and the quality should delight guests who will want to recommend the sushi bar to friends and acquaintances.

Features of Japanese cuisine

Sushi roll wrapping machine

The speed of preparation, quality and appearance of the rolls play a big role in building the reputation of a sushi bar. The rolls should be neat, the same size and the correct consistency; a roll rolling machine will help with this. Unlike simple method rolling with a mat, the machine will do everything quickly and smoothly, the rolls will be the same with the desired density and friability.

What is the difference between sushi and rolls?

The name of the sushi bar itself implies that the establishment offers guests Japanese cuisine, but not only sushi. Rolls are also a type of sushi, but with a richer filling. If sushi is mainly raw fish and rice, then there are an innumerable number of varieties of rolls, they put vegetables and cheese in them, and you can even make meat and hot rolls, whatever the cook’s imagination has enough for every taste of the European consumer.

Which dishes should be included in the menu, and which should be avoided?

Of course, Japanese cuisine is not only sushi and rolls, it also contains first and second courses, salads, baked goods, various sweets, sauces and drinks. Rice remains the main ingredient, for example, norimaki pies are made from rice dough, and even noodles are present in the Japanese diet, but not quite ordinary noodles are also made from rice. To make a business profitable, it is enough to prepare delicious sushi and rolls, salads and soups, but you should refuse baked goods and other dishes that do not correspond to the concept of the bar in order to avoid purchasing additional equipment.

How to choose a good chef?

The work of a sushi chef has certain specific features, the main of which is maintaining proportions, portions should not be large, the Japanese prefer to eat many different dishes during a meal, tasting each a little so as not to overeat. Each component of the dish should have its own taste and complement each other. The aroma of a dish stimulates the appetite, and the chef’s ability to emphasize or hide certain smells is another trick of a professional. Finding a professional sushi chef is not so easy; this profession is considered honorable and in demand, and only those who have mastered the preparation of poisonous fugu fish to perfection are considered a true master of their craft.

Personnel cost items

Example of a standard sushi bar menu

How to develop a competent menu

You should approach menu development very responsibly, study the menus of competitors and create a unique offer, professionals will help you, or you can tackle this issue yourself. Correct menu Main way to the client’s wallet, colorful and appetizing shapes, variety of dishes, originality and quality will not leave guests indifferent; they will want to try more different dishes and tell their friends and acquaintances about your sushi bar. In addition, the correct menu also means waste-free production, accounting for prices and the availability of the necessary ingredients, and a complete differentiation from competitors. A menu “like everyone else’s” without rational savings will lead a business to collapse, and customers will go to more resourceful competitors. Therefore, proper preparation and design of the menu is the key to a successful sushi bar. The most delicious combinations, variety of ingredients, visual appeal, uniqueness of the menu, as well as individual dishes for the most sophisticated eater, and bright, intriguing names will ensure a steady flow of customers. The cost of the initial purchase of products will be about 200 thousand rubles. plus menu development and design is about another 100 thousand rubles.

Do you need a chef and additional kitchen staff?

To open a mid-range sushi bar, you will need a chef and two kitchen assistants. Depending on the scale of the establishment and the variety of the menu, the number of necessary personnel. In our article we will look at an example of opening a small sushi bar with delivery and takeaway.

How to spend the first day of opening a sushi bar.

To conduct an effective event to open a sushi bar, you need to take into account the location, status of the establishment, and many other nuances aimed at attracting target audience. So, for example, for a premium class establishment, a cocktail as a gift or a discount on lunch will not be as relevant as, for example creativity to the point. And for a small economy class establishment designed for people with average incomes, located in a small town, gifts, discounts and promotions will come in handy. Inform potential visitors a few days before the opening about the upcoming event, offer to taste the dishes for free and evaluate the atmosphere; as entertainment, you can arrange a master class from the chef, hold a tea ceremony, or organize prize draws, competitions and musical accompaniment. Gifts in the form of calendars, pens, key rings and discount cards will delight and remind people of yourself, and will not end up in the nearest trash can, like an ordinary leaflet. Place promoters near the establishment and draw signs to the bar, a simple method of attracting, but it really works. Outdoor advertising, online advertising, advertising through partners, and offers that increase customer loyalty will increase business profitability. The main thing is to competently build a strategy and implement it marketing plan, correctly calculate investments and return on investment. Often, cheap and creative promotion methods turn out to be much more effective than expensive banners and signs, radio and TV advertising.

We are developing a business plan

Undoubtedly, it is important to approach the development of a business plan with all responsibility! And in this part of the article we will look at how to develop an effective business plan for opening a turnkey sushi bar. First, we need to calculate and analyze indicators such as:

1. City population

2. Location of the outlet

3. Competitive environment

4. Total area of ​​the kitchen and living room

5. Number of seats

6. Operating mode

7. Number of personnel required

8. Available funds for opening

9. Total cost of the project

10. Net profit for the year

11. Bar profitability

12. Project payback period

13. Preparation of all necessary documents

14. List of required equipment

15. Purchasing furniture and interior design

17. Raw material costs

18. Social benefits and taxation

19. Dishes, serving items, packaging

20. Decorative elements, accessories

21. Other small expenses

General action plan

To implement the idea of ​​opening a sushi bar, you need to follow these steps:

• Collection of necessary documentation. Before opening a sushi bar, you need to register yourself as an entrepreneur with the tax authorities. Create Joint-Stock Company does not make any sense, since it will hit a novice businessman’s wallet, and not everyone can found a large enterprise.
• Register with the tax office. Currently, to implement this stage, you need to have several hours of free time and documents for registration.
• Find a place to build a building or rent a space. To do this, let's look at several options. The place where the sushi bar will be located must be passable, so the flow of visitors will certainly increase, and accordingly the project will pay off faster and begin to make a profit.
• It is also necessary to obtain permission from the relevant services (sanitary, fire, etc.) that the premises are suitable for this type of activity. The procedure will not take much time, but you need to thoroughly prepare so that there are no incidents.
• Naturally, you will need to buy equipment for cooking, as well as furniture for the living room and kitchen. To implement this step, you will need a fairly significant amount of money, so you need to be prepared to spend.
• Recruitment is another important step that will affect your profitability as well as customer feedback. Finding competent specialists is not an easy task; therefore, you will have to spend a lot of time and effort on this. First of all, you should pay attention to the job applicant’s track record.

Sushi bar concept

It is worth understanding that a lot depends on the choice of location of the establishment. But the concept also plays an important role. It is desirable that it be unique and not repeat the business ideas of other cafes. Of course, the establishment must have its own unique flavor in order to attract customers not only from this area, but also from all over the city.

There is an option in which a Japanese-style ambience is created, and this certainly has a positive effect on the atmosphere of the establishment, and also corresponds to the concept of the sushi bar. It is also worth thinking about clothing for the staff and making an attractive sign. It is important to work out all the details of opening a sushi bar so that it becomes a truly relevant place where people will celebrate holidays and communicate with friends.

The essence of the work

Business idea - how to open a sushi bar is suitable for people who value order and comfort. It is worth understanding that each type of activity of the establishment has its own specifics of work and payment of taxes. There are sushi bars that not only produce sushi, but also produce semi-finished products, which are then sold through courier services. Naturally, to get started, you shouldn’t go all out and grab all the options at the same time. To begin with, you should choose one method that you like.

Making and selling sushi directly in a cafe is an excellent option for a novice businessman. However, if funds allow, then you can think about delivering dishes directly to the client’s home. To do this, you should think about creating your own website, which will greatly simplify your work.

What documents need to be drawn up to implement such an idea?

To open a sushi bar, you need to collect a number of documents:

• It is necessary to obtain a document confirming the compliance of the premises sanitary standards. It is one of the fundamental principles for starting a catering facility. This is necessary not only for reporting purposes, but also for the owner himself to understand that he will not cause any harm to the health and life of visitors. It is worth noting that currently many catering organizations are trying in every possible way to circumvent these requirements.
• Resolution of the Chief sanitary doctor of the Russian Federation that sanitary rules were fully observed.

In order to legally operate and provide your services to the public, you must collect all documents in a timely manner and submit them to the relevant authorities. The process is quite long, so you need to be patient and not deviate from the intended goal.

It is necessary to obtain permission from Rospotrebnadzor, and also issue health certificates for all personnel. This is very strictly controlled, and failure to comply with these rules threatens not only with large fines, but also with the loss of a work license. If the restaurant provides for the sale alcoholic products, then you need to get a license to do it.

How to choose a room for a sushi bar?

For a restaurant to be popular and profitable, it is important to choose the right premises, taking into account the following recommendations:

• There should be a large flow of people (the more, the better). You need to carefully study the areas of the city, and also observe where these products are in demand.
• Best options– these are objects near entertainment venues. This option will provide an opportunity not only to attract visitors, but also to earn money by providing additional services that you can think about.
• You should not choose a place where there are already popular establishments with a concept similar to yours. This mistake can become cancerous in building a business and make you bankrupt in no time.

How much does sushi bar equipment cost?

Of course, when purchasing equipment, you need to consider what kind of menu you will be offering. But specifically for cooking various types sushi will require the following equipment:

• Equipment for cooking rice.
• A specialized showcase where the client can clearly see what and how the dishes are prepared.
• It is also necessary to take care of storing the finished rice; for this you should purchase thermoses.
• Utensils, dishes and equipment. Any kitchen, regardless of concept, will need a refrigerator (possibly more than one), cabinets for storing non-perishable foods, and kitchen utensils. You will also have to invest money in kitchen furniture.

To purchase everything you need, you will have to shell out at least 150,000 rubles. At proper marketing The equipment itself will pay for itself in the second month. As for the full payback of opening a sushi bar, it all depends on pricing policy and customer flow. On average it will take about a year.

To implement the idea of ​​opening a sushi bar, you don’t need a lot of money. If you take into account all the expenses, then a million rubles is enough, and “even less.” This is not the largest amount and can be obtained on credit, which is an excellent opportunity for young people who want to realize themselves. Every business requires investment - not only monetary, but also mental, so you need to think carefully about all the pros and cons in order to understand the correct direction of your business.

Let's look at an example of net profit with average attendance

Initial investment for opening a sushi bar from scratch:

1. Complete all documents and obtain a license – from 50,000 rubles;

2. Repair and design will cost from 150,000 rubles;

3. Purchase of furniture and equipment – ​​from 500,000 rubles;

4. Company car – from 100,000 rubles;

5. Purchase of primary raw materials – from 200,000 rubles;

Monthly expenses:

1. Rent retail space– from 50,000 rubles;

2. Staff salaries – from 200,000 rubles;

3. Taxes and utilities – from 20,000 rubles;

Using the example of an average daily attendance of 30 people, and an average bill of 500 rubles per visitor, possible income will be about 450,000 rubles per month.

Total:

Starting capital: from 1,000,000 rubles;

Monthly profit: about 150,000 rubles;

Payback period: from 12 months.

List of required investments

Raw materials from 200t.r.

Documents from 20t.r.

Equipment from 200t.r.

Furniture from 100t.r.

Design and repair from 150t.r.

Monthly investments:

Rent from 50t.r.

Products from 30-100t.r.

Utility bills, taxes, social contributions and other expenses from about 50-100 thousand rubles.

You will learn what equipment you will need to open your own sushi bar. In what format can such an establishment be opened and how much money will be needed to start? We will also use a real example to tell you how to avoid difficulties when starting a business.

Good afternoon, dear readers!

Are you looking for a relevant idea for a catering business? Open your own sushi bar! The implementation of this idea has many formats. Choose the most suitable one and act!

With you is Alexandra Kadyntseva, financial expert of HeatherBober magazine. From the article you will learn how to open your own sushi bar, how much it costs and how to act so as not to go broke.

1. Sushi bar as a business idea - all the PROS and CONS

Sushi and other Japanese dishes are to the taste of Russian consumers. These restaurants are visited by thousands of customers every day; other users order rice and fish dishes to their home or office.

Sushi bars operate in different formats: market with delivery, restaurant, food court. The most promising option is different variations fast food sushi with delicious dishes and fast service.

Pros of a business idea:

• high profitability;
• quick payback with proper marketing;
• relatively low starting investments;
• simple production technology;
• there is no need to rent a large area;
• stable demand for products.

Minuses:

• high competition;
• high rent;
• the difficulty of selecting qualified chefs for Japanese cuisine;
• seasonality - the peak demand for products occurs in the autumn and winter periods, with a slight decline observed in the spring-summer period.

2. Opening methods

There are several ways to open a sushi bar - on your own, using personal or borrowed funds starting capital or by franchise, that is, by joining an existing restaurant chain that is interested in expanding and opening new branches.

Let's look at the features of both methods.

On one's own

You yourself determine the format of the establishment, look for a location, enter into a lease agreement, hire staff, decorate the interior, and do advertising.

For a successful start and rapid achievement of profitability, you need a good business plan, competitor analysis, finance for the purchase of equipment and the initial purchase of products. It is advisable to have experience in starting a business and know production technology. You need a “safety cushion” - money for unexpected start-up expenses.

For more information about organizing sushi delivery yourself, watch the video:

By franchise

A franchise is your right to open an establishment under the leadership of the owners of a chain of sushi bars or restaurants that has already proven itself in the market. Such brands already have a recognizable name and a client audience. They are interested in expanding and training staff. By joining such a network, you will receive experience, specialist support and certain guarantees of success.

An example of a company providing franchising services in the restaurant industry is.

The brand is actively developing internationally and Russian market, is well recognized, has an effective management strategy. Joining the network is simple: choose the format of the institution that interests you, submit an application, sign an agreement and develop your business.

3. What types of sushi bar are there?

According to restaurant market experts, the current task of catering establishments is to turn going to a restaurant not into a luxury, but into a necessity. Sushi bars cope with this successfully. Several formats of such establishments are used all over the world, the purpose of which is to always be at hand so that a visitor can come in at any time, have a delicious meal, buy their favorite dishes for the road, or have them delivered to their home.

Thus, in addition to the classic restaurant, street, food court, island, and “sushi delivery” formats have appeared. Let's look at each of them in more detail.

Street with waiting area

This is a small room (up to 80 square meters) with two entrances, a contact counter for accepting orders, a waiting area and a kitchen. The establishment is focused on a menu with affordable prices, a simple assortment, and fast serving of dishes.

Fast service and delicious food are all that most visitors need

To start an establishment of this format, you will need about 1.8 million rubles. The projected average monthly profit for the year is 209,300 rubles with successful management and good advertising.

Food-Court with Kitchen Factory

A food court with a kitchen is a comfortable small restaurant or showcase with several tables on the territory of a shopping and entertainment center, where visitors order sushi and rolls. Its area does not exceed 30-50 square meters. meters. The structure has several seats, a contact counter for orders, and a kitchen.

Here you can have a snack or take your favorite treats with you

To start a food court you need an amount of 2.4 million rubles. According to forecasts, the average monthly net profit of the establishment for the first year will be 146,000 rubles.

Restaurant with seats and showcases

This is a full-fledged family restaurant with an area of ​​80-120 square meters, located both in the shopping center and in a separate room. The menu includes not only sushi, but also other Japanese dishes and seafood.

The atmosphere of Japan and delicious dishes attract visitors all year round

The emphasis of the restaurant is a cozy atmosphere, high quality service, delicious original dishes. To start a business in this format, you will spend about 3.7 million rubles. Expected profit for the first year is 297,000 rubles. (monthly average).

Island with landing

This is a mini-zone with an area of ​​20-30 square meters. meters with a contact stand, a display case and several seats, as well as a small kitchen.

The purpose of the island is a food market, that is, the sale of ready-made dishes that customers take away or can taste on the spot, sitting at a small counter. The island is located in the passage areas of shopping centers.

Sushi island in the shopping center - an opportunity for visitors to refresh themselves without interrupting shopping and entertainment

The cost of opening the island will be approximately 1.5 million rubles. Expected profit: 290,000 rubles.

Home delivery

An establishment with a small area (up to 50 square meters), a contact desk, a sofa or armchairs for visitors waiting to order, and a kitchen area. Orientation - courier delivery of ready-made dishes throughout the city according to orders on the website.

With the most economical expenses at the start, you will spend 250,000 rubles on opening a “point”. With proper management of affairs, such a project reaches zero within 3-4 months of work.

4. How to open a sushi bar from scratch - a detailed guide

Opening your own business is a multi-stage work, consisting of market analysis, drawing up a plan, recruiting personnel, preparing a menu, searching for suppliers, and an advertising campaign.

Choose your sushi bar format and get started.

Step 1. Create a business plan

This step by step guide, which displays everything related to the launch of a catering outlet: from the concept and rationale for its choice, to the list of menu dishes and marketing strategy. The plan includes a calculation part describing the starting and monthly expenses, the amount of the announced net profit, and the timing of reaching the break-even point.

Don't know how to write a business plan? There are many samples on the Internet ready-made plans for the restaurant industry. Choose the one closest to your concept and adapt it to your tasks and goals.

Step 2. Register your business

To register a case, register as an individual entrepreneur. OKVED for decorating a sushi bar 56.10 - activities of restaurants and provision of food delivery services. Code 56.10.1 is suitable, relating to the activities of all forms of restaurant business (cafeterias, bars, restaurants), 53.30, 55.4, 55.52, which also regulate activities in the field of public catering.

The optimal tax system for sushi delivery is the simplified tax system or a simplified system. UTII is used to operate the restaurant. If you intend to operate both a restaurant and delivery, use both systems.

In addition to documents to open a business, you will need a license to sell alcohol (if you intend to sell it), permission from Rospotrebnadzor, a conclusion from the SES, and the fire service.

Step 3. Choose a room

The choice of premises is based on the format you use for your business. It is advisable to open a food court, island and street in a shopping center, in public places.

It is advisable to locate the restaurant in that part of the city where the shopping center is concentrated and there are a lot of people every day.

For sushi delivery, the territorial location of the establishment is not so important, since this form of business is associated with the operation of the website and the courier service.

The key factor in choosing a premises for rent is its compliance with fire regulations, SES requirements, safety regulations, and the cost of rent.

Having chosen a premises, try to negotiate with the landlord to reduce the rent for the first 2-3 months.

Many landlords will agree to a price reduction provided an advance payment equals the full monthly rental cost. When drawing up a lease agreement, reflect all the terms of cooperation so that you do not have to deal with an unexpected “change of mood” of the owner of the space.

Step 4. We purchase equipment

I will give an example of purchasing equipment for a small (50 sq. meters) sushi delivery, since among all formats, opening it requires the minimum starting capital:

Step 5. Selecting personnel

To open a small sushi delivery, you need a small staff: 2 cooks, 2 dispatchers, 2 couriers. Personnel must have health certificates and special clothing. Look for experienced chefs who know the techniques for preparing several types of sushi.

Table of monthly staff costs:

Step 6. Create a menu and purchase products

Ask your chefs to prepare all the types of sushi and rolls they know. Invite your friends or family members to choose the most delicious ones. The key to the success of any establishment is delicious cuisine, so you must be confident in the quality and taste of the dishes. As you gradually master the market and customer demand, you will add or remove some dishes from the list.

To organize uninterrupted supply, find 2-3 food suppliers. Constantly monitor the prices and range they offer. Suppliers compete with each other. To win in this competition, show them your competitors’ price lists, ask for discounts, check the quality of the products.

Step 7. Launch advertising and wait for clients

Make your own website where customers can view the menu, work schedule, book tables or order food to take home. The main thing in online advertising for a sushi bar is spectacular photos of dishes and competent promotion in Yandex and Google.

To do this, you will need SEO optimization of the site: in your region, it should be located on the first page of search results so that customers can easily find you.

Having built up an audience, offer clients bonuses, discount cards, “compliments” from the chef, and closely monitor the quality of food and service.

Don’t know what to name the bar and what logo to come up with? Entrust this to professional designers. Among them there are many freelancers who are ready to offer several options at a price quite affordable for a novice entrepreneur.

5. How much does it cost?

Opening a small point for delivering sushi and rolls to your home will cost you 250,000 rubles including all start-up costs. This amount includes rent, cost of equipment, initial purchase of products, advertising, and hiring personnel.

To compare the costs of opening an island with franchised locations:

Add 400,000 rubles as a lump sum contribution to the total amount.

Opening a franchise is more expensive, but this method guarantees the success of the enterprise. Working as a franchise, you can easily overcome all the difficulties that await beginning restaurateurs.

6. Possible difficulties when opening a sushi bar

As a restaurateur starting from scratch, you risk facing the following difficulties:

1. Weak advertising campaign, not attracting the desired number of customers.
2. Ignorance of the market and competition.
3. Difficulties in setting up smooth bar operation.
4. Frequent changes of personnel, difficulties in attracting qualified specialists.
5. Low quality of purchased products.
6. Incorrect menu design.
7. Difficulties with correct design tax reporting documents.