GPS sneakers equipment necessary for production. Profitable business: how to start a shoe production

Shoes are a wardrobe item that every person needs. All people sooner or later buy a new pair of shoes because the old ones wear out. Therefore, before you think about opening your own business, you should pay attention to this area, which is relevant all year round: in the summer, men and women, in an effort to create an individual image, buy several pairs of shoes - sports, classic, for hiking, dating, for work, etc. further. In winter, the main evaluation criterion is the quality of the shoes: they must keep warm, not get wet, and at the same time be stylish. In any case, every person gets a pair of new shoes once a year or even 2-3 times.

When considering shoe production as a business, it is necessary to be guided not only high level demand, but also some parameters designed to make your business competitive and profitable.

Business idea and market survey in this area. For example, you need to analyze your competitors and clearly understand what your advantage will be.

1. Formation of a goal - will it be a real desire to produce a quality product or a thirst for large profits.
2. Determining the specifics of the business and its specialization. A clear vision of the direction of your activities is important here. The fact is that in order to increase competitiveness, it is important to understand what exactly the feature will be, and for this it is necessary to provide for all options for the development of events.
3. A business plan that calculates real costs and forecasts potential profits, calculates all kinds of risks, resolves issues with the sanitary station and other services. Opening and registration of a legal entity.

After going through all these stages, you can proceed directly to opening your own business, which will require certain aspects: renting premises, purchasing equipment, all necessary materials, advertising costs, and so on.

Business plan

After the description of the project comes the calculation part, which takes into account all financial aspects and aspects of doing business.

Premises: selection and criteria

There are no special requirements, since this is not catering and not production food products, so you can open an establishment in the basement. This means that prices will be lower than the cost of other premises. However, if you want to sew luxury shoes for wealthy people, you need to take care of the appropriate quality of your workshop.

Please note: the building should not only be located in the city center or in a prestigious area, but also be beautifully decorated.

For the production of shoes, you can choose a room in a separate building or as an element of another building: it all depends on the offer commercial real estate on the market and on your personal wishes. On average, the rental cost of a premises with an area of ​​100 square meters will be about 100,000 rubles. This is a fairly small amount, considering that for other types of business the requirements for premises are much higher.

Shoe production: what equipment is needed + shoe manufacturing technology - 9 main stages. What is needed to organize the work of a shoe production: raw materials, premises, personnel + detailed financial calculations.

Capital investments(factory): from 150,000,000 rubles.
Payback period for footwear production: 3.5 – 4 years.

The Russian market is overflowing with goods that are produced all over the world, but the situation with domestic producers is not so good.

This is most likely due to the fact that countries like China produce large number products for every taste.

Yes, it is not of particularly high quality. However, its prices are quite low, while well-known foreign brands high quality have a correspondingly high cost.

One of such industries is shoe production. This type of activity is also not particularly developed in the Russian Federation.

Therefore, we can assume that if you create an excellent product offer in Russia, then demand will appear.

This business is not suitable for everyone.

You need to be a person who understands all the intricacies of the tailor's profession. Also have experience in shoe sewing, repair or manufacturing.

Even if you don’t plan to work yourself, but only engage in management, such experience will help determine what may be needed for production.

Which format to choose for shoe production?

To summarize, we can distinguish two formats for shoe production:

• a small point where a craftsman sews shoes to order or for retail sale;
• full-scale production, factory.

The first option is chosen when there are no funds for arrangement large enterprise with factory premises and a large staff.

In this case, you can try to open a small boutique with designer shoes.

But the option of a shoe sewing factory will allow you to discover all the possibilities, if available, for both a novice entrepreneur and an experienced businessman.

The fundamental difference is that in the case of large production, it is necessary to focus on its mass production, the speed of release of new models and accessibility to the masses.

And in the case of a private boutique, the main task is the production of exclusive models with individual design, as well as the highest quality.

Another point on which the shoe production format differs is its style. It is necessary to diametrically separate the sports and classical formats.

While there are no particularly complex differences in the technology of sewing summer sandals and winter boots, sneakers are a completely different type of product, the production of which requires different knowledge, technology and equipment.

Basic equipment for shoe production - what will you need?

Already delving into the nuances of production, we can emphasize the fact that the standard model is not suitable when working with leather and other hard materials.

In most cases it may be necessary to additional equipment, the choice of which will be determined by the characteristics of production. This is due to the desire to introduce innovations even into such a familiar industry as shoe production.

Famous brands take advantage of this especially actively.

Vivid examples: “breathable shoes” from the Geox brand, shoes with “Easy Tone” soles from Reebok (which, according to advertising, helps keep the buttock muscles in good shape).

9 stages of shoe manufacturing technology

As with any sewing process, it all starts with a pattern.

If we consider an example in which we already have processed leather or other material of the color we need, then the next step will be the manufacture of parts.

These components are cut out using special cutters according to a stencil of the future product prepared in advance.

To make one shoe, on average, you need to divide a section of material into 20 or more parts. But it all depends on the complexity of the idea of ​​this model.

The next step would be shaping shoe insoles.

This is done using special equipment - a press.

This device uses a strong compression method to connect several layers of different materials, and gives a certain shape and bends to the shoe insole.

1. Further markings are applied where and how the connecting seams will go.
2. The edges of the parts are fired and ground in order to make them thinner and suitable for further stitching.
3. Seamstresses start stitching, which give the blank the shape of future shoes.
4. After that plates are attached, which give shoes the ability to remain in their original form without losing their shape under the influence of temperatures.

The last stage of production is connecting the workpiece to the sole.

The sole itself is made in a special oven, after which it is processed and all excess is cut off.

After connecting to the sole, the finished model is polished.

This is done using sheep wool and a special cart for shoes.

5. The process of tightening finished product laces always done manually.

What raw materials may be needed for the production of shoes, and where is the best place to get them?

Since we are still talking about the production of good and high-quality shoes, the main material for its production is considered to be genuine leather.

It is not necessary to contact foreign companies for the supply of high-quality material, since half of the cost will only be delivery, plus expenses for customs, etc.

Throughout Russia there are many enterprises that offer material for making shoes. You can refer to the following:

1. "Ronnon" - Moscow ( https://www.ronnontk.ru/leather)
2. "Ostashkovsky plant" - Tver region ( www.okz.ru)
3. "Russian Leather" - Ryazan ( https://www.leather.ru/ru)
4. "Kirov Tannery Artex" - Kirov ( www.arteks.su)

And this is far from full list all Russian leather factories.

You will also need materials chemical production for further processing of this leather. Chemical treatment means various liquids, creams, oils etc.

To treat shoe soles you may also need liquid polyurethanes. All this can be ordered from local chemical plants. Again, there are more than enough of them on Russian territory.

Packaging material Most often it is ordered from companies that produce custom packaging. Most often, the larger the order, the cheaper the unit costs.

How to choose the right room?

Premises for small production.

If we are talking about mini-production, you can get by with a small room.

Some equipment that would be needed for conveyor production is not needed in this case, since half of the work will be done manually.

Also, as a rule, when producing this format there is no need for a large number of personnel.

Based on these data, you can determine: you will need a room with a small area.

But general requirements to production remain unchanged, regardless of its volume:

• presence of a gas pipeline;
• water supply was installed;
• availability of telephone lines;
• the electrical wire is able to withstand the load corresponding to the characteristics of production;
• Heating and thermal insulation are also important, since storing the material for manufacturing requires a certain temperature regime.

Nowadays, it’s quite common to find workshop outlets where the store itself is located in the same building as.

This makes it possible to save on rent and sell products locally.

Premises for a shoe making factory.

In the case of a large-scale shoe manufacturing workshop, it is obvious that it is better to choose a factory premises in the industrial zone of the city.

Typically, the cost of renting or purchasing a building in this part of the city is not that high.

If you include all the necessary areas (office department, workshops for manufacturing, sewing and processing, staff premises and warehouse), you will need an area of ​​about 7,000 square meters. m.

How to properly organize work in a shoe shop?

Selection of personnel for mini-production of shoes.

For a small retail + production point, in fact, one person is quite enough. But for greater convenience it is better to separate administrative work and the product creation process itself.

Ideally, you need at least one more administration representative(for example, manager or salesman, if the production is located in the same premises as the store), designer(since we are talking about designer shoes), cutter and seamstress in one person, and also master, who will handle all installation and similar work.

Personnel for factory sewing shoes.

To operate a full-fledged shoe production, in addition to a sufficient amount of equipment, it is necessary to hire a sufficiently large staff.

In general, about 150 people are needed to work in production (assuming that they will work in two shifts). And we are only talking about workers in the sewing and other workshops!

Enough administrative personnel will also be needed, as will warehouse workers. But, again, it all depends on the characteristics of the enterprise.

Each manager determines the exact amount himself, depending on the scale of what volume he is interested in.

Sales and sales of footwear

You can sell shoes both through and with the help of various showrooms and boutiques that sell various brands.

The second option is much more profitable - there is no need to pay for rent of premises, labor, etc.

All you need is to simply provide the product to the store for sale, set a certain amount per unit, depending on the model. The markup that the store sets, its owners can take for themselves.

In fact, there are many methods for selling shoes: from a point in the market to a large gallery in shopping center. But the method indicated above is considered the most profitable.

Capital for organizing shoe production. Profitability.

In the case of a small production and sales point, it is difficult to calculate costs.

The only thing we can say for sure is that this business will pay off faster than factory production. Already in the first year of operation, all initial costs should be recouped, after which the enterprise will begin to make a profit.

If not, this will be a sign that you need to change your strategy.

In the case of a large workshop for the mass production of shoes, we can give approximate figures - from 150,000,000 rubles.

This amount includes costs not only for equipment for shoe production, but also rent, labor, and utilities.

If we take into account the average indicators of domestic production, the profitability of such a business (on a large scale) will be about 48-50%.

It can fully pay for itself in 3.5-4 years of work.

Development of this production impossible without knowing all the nuances of the industry.

How is shoe tailoring done? All manufacturing stages are shown in the video:

Conclusion on how to start shoe production and what is needed for this?

Taking into account everything written above, we conclude: shoe production large-scale production is not so suitable for entrepreneurs who are not ready for such huge costs, and also do not have the opportunity to wait such a long time for payback, since they do not need large-scale equipment for shoe production.

However, it is always possible to start with more small business, but in this case, success can only be expected if there are truly fresh and interesting ideas.

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Today, the Russian shoe market is highly dependent on foreign manufacturers. The rapid increase in prices for imported shoes attracts an increasing number of buyers to domestic manufacturers. Therefore, entrepreneurs can think about opening their own shoe factory.

Shoe production technology

All technology is divided into stages. The first stage of shoe sewing begins in the cutting shop; the components of the shoe are made from prepared leather. They are cut out using a stencil and a special die-cutting press. In the same workshop, insoles for future shoes are cut. First, a special fabric is pressed to form an insole, then the edges are sanded, glued with rubber glue and put through another press. The next stage is the marking process, here the seam lines are drawn. After this, the blanks are sent for firing, after which the edges are thin and pliable for further work.

The next stage is the sewing workshop. Using special machines, prepared parts are sewn together. After connecting them, thermoplastic inserts are glued in to keep the shoes in their original form. After all the main processes, the workpiece is processed by a machine that prepares it for gluing the real sole. The sole is prepared in a special oven, after it is glued to the shoe, the excess parts are cut off. This stage is the final one. After this, the shoe is polished with wax and the laces are inserted.

Cutting shop

To obtain the parts of the future boot, two punching presses are needed. One for working on the upper parts of the shoe, the other for the lower parts.

Video about cutting:

Insole production

Shoe insoles are most often purchased separately. To produce insoles, you need a press to form them, a machine to polish the insoles and to apply glue to them.

Procurement area

For this section, several machines are needed: a double-belt machine, which aligns the top parts, making them the same thickness; for branding details; for lowering the edges of parts; for duplicating parts of shoe uppers, linings and thermo-adhesive materials.

Sewing area

For the sewing area you need: sewing machines; sewing conveyor; a machine for inserting toe caps, for folding edges, for smoothing seams and for molding leather patches onto the toe of a boot.

Video about the finishing stage:

Required equipment

Today there are a large number of manufacturers of various equipment for the production of shoes of all types: rubber, men's, women's, orthopedic, children's, winter, summer, etc.

To work at the assembly site you need a large list of equipment:

• assembly line;
• machine for nailing insoles;
• machine for forming stripes on the toe of the product and backdrops;
• tightening and moistening machine;
• a machine for ruffling, for marking, for removing shoes from lasts;
• machine for smoothing the boot, for polishing and cleaning;
• pass-through dried;
• cooling tunnel;
• thermal activator of adhesive films;
• press for gluing seams.

Video about process trademark ECCO:

Materials for production

The best material for shoe production is genuine leather. Leather for domestic shoe production is offered by the Russian factory Ronnon. In addition to this factory, there are a large number of other natural leather production facilities in the country. Leather purchases are calculated in tons. The cost of leather can vary and depends on its type:

• per m2 of large leather cattle the price is 150-180 rubles;
• per m2 of suede - 50-150 rubles;
• per m2 of perforated leather the price is from 100 rubles.

Package

Shoes are packaged in boxes that are made to order by special factories that produce packaging with the name of the company or factory printed on it.

Business organization

Square

The required production area is approximately 7 thousand square meters. m., this takes into account various workshops, warehouses and offices. TO production premises All communications must be carried out: electricity, taking into account the load from the operation of machines, water supply and gas pipelines.

Certification

Shoes for adults are certified at the discretion of the manufacturer, while shoes for children must undergo a certification process. Adult shoes must be declared. Produced shoes must comply with the necessary GOST standards and are controlled by the SES. Certificates of conformity and declarations are received by shoes without any manufacturing damage, identical sizes, etc.

Sales

If the product is of high quality and presentable appearance, then the demand will be good, so for its implementation you can enter into agreements with large retail chains.

Investments

The amount of investment in shoe production from scratch will be approximately 180 million rubles. The payback period is about 4 years.

The stereotype that domestically produced shoes are significantly inferior in design and quality to imported models developed in the minds of our citizens back in the Soviet years. However, due to well-known events that led to an increase in the exchange rate of foreign currency, the cost of foreign shoes increased, and the gaze of even the most seasoned fashionistas and fashionistas turned towards domestic producers. A small private shoe factory opened in a small Russian town is a business that has excellent potential and can become quite profitable. We recommend that beginners and experienced entrepreneurs look at our business plan for the production of shoes with calculations in order to draw a conclusion for themselves about the feasibility of this undertaking in a specific region of the Russian Federation.

The initial investment in opening your own shoe factory will be 800 thousand rubles. The amount is relatively small - it can be taken on credit or from the businessman’s personal savings (if any).

Concept Summary

The first step that an entrepreneur must take to put his business on the official “rails” is registering an individual entrepreneur. The example of a business plan for organizing shoe production, which is described here, a priori implies precisely this organizational and legal form of business. As for the taxation system, the standard “simplified” tax rate of 15% of the difference between income and expenses for the reporting period will be the best choice.

To ensure that the inspection authorities do not subsequently have “unnecessary” questions, the entrepreneur needs to approach the choice of OKVED codes as carefully as possible. The following codes are suitable for registering a shoe manufacturing business:

• 15.20.1 “Production of footwear, except sports, protective and orthopedic.”
• 15.20.5 “Tailoring of shoes and various additions to shoes according to individual orders of the population.”

The shoe manufacturing process consists of several successive stages, which are relatively simple technologically, but require careful attention and well-developed skills from production workers:

• Making blanks from pork or calfskin. The number of parts in one pair of shoes can be quite large.
• Pressing blanks into the desired shape.
• Cutting insoles and making additional elements of a pair of shoes from other materials.
• Marking of workpieces, including manual drawing of seam lines.
• Stitching the finished model and firing it in a special oven so that the shoes subsequently do not lose their original shape.

Important point: assortment model range a private shoe factory largely depends on the professionalism of the craftsmen who work on the blanks. The more experienced the shoemaker, the more complex models he can make.

How much to invest in opening

The costs of starting a business to open a shoe production in a provincial Russian city are shown in the following table:

The table shows that the main expense items at the initial stage of business development will be the purchase of equipment and the purchase of the first batch of production materials. Moreover, you should not purchase a large batch of materials at once, since the demand for shoes will initially be unstable, and stale leather may lose its properties. Equipment for the production line can be purchased used from domestic manufacturers. Its cost will be significantly lower, and the quality is quite acceptable for many years of uninterrupted service.

Marketing plan

In order for the costs of opening a shoe production to be recouped in as soon as possible, an entrepreneur should conduct competent marketing policy. Template of the most successful marketing plan presented below:

• Placement of modular advertisements in the most significant print media in the region.
• Outdoor advertising in the form of several bright banners in crowded places of the city.
• Creation of an Internet page for a shoe factory with creatively presented information about products and stores where they can be purchased.
• Development of informative presentations for wholesale and retail potential buyers.
• Establishing direct contacts with material suppliers and buyers.

It is understood that in the initial stages of development in the shoe industry production workshop On average, 1000 pairs of various shoes will be produced per month. The average selling price of a pair will be 500 rubles. It is easy to calculate that in this case the monthly income from the work of the shoe shop will be 500 thousand rubles. The shoe production will bring its owner up to 6 million rubles in revenue per year.

Production plan

To locate a shoe production workshop, you will need to rent a premises with an area of ​​100 square meters. Most of the usable area of ​​the workshop (about 90 square meters) will be occupied by the production line. The remaining 10 sq. meters - warehouse finished products and materials. The installation of a fire alarm is mandatory, since shoe production is associated with an increased fire hazard. It also wouldn't hurt to install a security alarm.

The optimal work schedule for a shoe shop is as follows:

• Monday – Friday from 08:00 to 18:00.
• Saturday from 10:00 to 15:00.
• Sunday is a day off.

This table shows a list of shoe production employees and the approximate amounts of their salaries:

Calculations of income and expenses

The following table lists the articles current expenses private shoe factory:

Profitability of a private shoe factory opened in small town with a population of up to 300 thousand people, calculated in the following table:

The above calculations show that the net profit of the shoe manufacturing business, after tax, will be 1.5 million rubles. The monthly net profit will be at the level of 125 thousand rubles. Accordingly, the profitability of a private shoe factory will be 25%, and this is a relatively average figure. The full return on investment in shoe production will occur in just six months.

Possible risks

Establishing a private shoe factory in a small town is a rather risky undertaking, and when starting to implement it, a businessman must first carefully weigh all the pros and cons. The most likely risk factors in this business the following:

• Interruptions in the supply of materials for making shoes (leather, rubber, fabric).
• The emergence of competitors, including those importing shoes from the CIS countries.
• Falling demand for shoes Russian production due to an increase in the supply of imported footwear from Europe.
• Increasing purchase prices for materials used in shoe production.

The above risk factors can have a very adverse impact on the stability of shoe production. However, if an entrepreneur develops a set of measures to counter these risks in advance, he will significantly mitigate their negative aspects.

If you have available financial resources and a great desire to start your own own business, then our material will be very interesting to you.

Today, one of the most profitable and promising directions business is considered to be shoe production in Russia. Why? It's very simple. Shoes - after food and clothing - are the subject of systematic spending for almost every modern person.

Opening own store and making shoes in a small town, where the market is not yet so saturated and there are no large shoe factories, is simply doomed to success! And yet you shouldn’t rely only on crazy luck. Be sure to draw up a business plan. It must be verified and detailed. You must clearly understand what finances you have, how much money you should invest in the business, when the business will start making you a profit, etc. So, how to start a shoe production? What needs to be done for this? Where to start? Take your time. Let's talk about everything in order.

It's better to be a pro at one thing

Perhaps we will not reveal a secret to you by saying that the footwear market requires competence and systematic monitoring of both new trends and design innovations. This area is very vast, so you shouldn’t spread yourself thin in it. If you focus your young business on one segment and become a kind of “guru” in it, then success will certainly await you, and no competitors will be able to interfere with this. So, let's go over the main parameters of this interesting business from the point of view of investing financial resources.

We consult and then we do it

First of all, you will need to register your business. The choice of ownership form depends on the scale of the business. You can discuss this issue in more detail with a lawyer or an experienced accountant. The latter, by the way, can help you choose a form of ownership in which you can pay the minimum amount of taxes.

After registering the company, it’s time to start choosing the location where your outlet will be located. It is very important that, on the one hand, it be a crowded place, closer to the city center, in order to ensure maximum profitability of the shoe store, and on the other hand, it is important that the rent is within a reasonable range. Optimal operating hours are from 10.00 to 20.00.

As for the assortment, it is better if it is designed for buyers with ordinary incomes and people with average capabilities. This is the most profitable niche. It is important that in wide range a variety of men's, children's and women's shoes were presented. The buyer must be given the opportunity to choose between different price categories.

Analysis and monitoring

We missed the point. Before you open your own business, carefully study the niche that you intend to occupy. Information about competitors, the degree of market saturation, its quality, and so on will be extremely important for you. Otherwise, you are taking a very big risk. And in general, the situation when a person invests money in a business that has not been well studied seems very absurd.

So how to start a shoe production?

Once you have determined the approximate location for your point of sale, it is important to resolve a number of serious issues. So, for example, you need to understand whether your store will be a kind of pavilion at a clothing market, or would you prefer it to be located in a large shopping center? Or maybe it will be a separate boutique? Depending on the decision made, it is necessary to prepare financial resources.

It would be incorrect to give a specific number here, since each city has its own prices for renting premises, retail spaces and individual boutiques. Moreover, each of the possible solutions has its pros and cons.

From market to boutique

However, if you ask how to start a shoe production with least investment(after all, at the beginning of any business, there is usually no significant capital), then we can advise you to rent a small boutique in a shopping center. As a last resort, you can start with a regular clothing market. The most important thing in this business is to have a good, high-quality product at a price that is favorable to you (or better yet, produce it yourself in order to control its cost yourself).

Thanks to this, you will quickly acquire a circle of retail and wholesale clients, which will bring you the amount of money you need to expand your business. If you do not have the equipment to produce shoes and cannot create your own product, then you will have to solve the problem with suppliers. Fortunately, there are no problems with their availability. The only question that arises is their reliability and the quality of the shoes provided.

The market is, in fact, literally flooded with various offers for wholesale delivery of these products, both from domestic and foreign manufacturers. There is a wide range of Chinese, Turkish and Italian shoes. It pleasantly amazes with the abundance of materials from which it is made, as well as the variety of colors and types. IN foreign countries factories (for the most part) are well equipped and have excellent equipment for the production of shoes. That's why their products are truly beautiful.

Who and how much?

When deciding which supplier to give preference to, it is important, first of all, to be guided by the desires of your target audience. It’s also a good idea to take into account the climatic features of your region. However, no matter where the shoes are brought from, we do not advise you to make large markups. Just because you have just opened, consumers should know about you and love you.

The quality of shoes should be commensurate with the price. Always try to adequately evaluate the product offered to customers. Remember that if you now increase the price and scare off a potential buyer, he will buy shoes from your competitors. You should always be concerned about sales as only sales can allow you to grow and expand your business. It is in them that all the power is concentrated.