What are the best small business products to sell?

Today many people are thinking about opening own business. Work in an organization and get just a fixed salary wages not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done to ensure that the business prospers and brings more and more income every season.

The first stage of creating your own business is determining the scope of activity.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First, you need to determine the product that the company will sell. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, and register a legal entity. All these actions may take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of an individual family.

These include food, clothing, shoes, household appliances, cosmetics, and household chemicals.

More often grocery stores open in residential complexes, on the first floors of houses. In such stores it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausage products, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first decide on the customer segment - for which segment the clothes will be sold. Thrift stores or stores for the middle class are in great demand. You should be very careful when opening an exclusive clothing boutique.

An interesting option is a store that sells holiday goods. These can be balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores occurs on pre-holiday dates and during weddings.

Children's toys are an equally interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In a children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, and the product has new properties. In addition, the goods will go to new market sales

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be the recently popular devices with information about sites. The item contains a code that allows any user of a mobile device using a webcam to access the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the population. Such links can be placed on clothing, printing, and accessories for mobile devices.

“Smart” menus have recently appeared in Asian restaurants. This is an interactive screen on which you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Innovative devices do not always require large quantity costs. A familiar thing that will perform new functions can be called innovative.

For example, a bench on wheels will be an excellent accessory to any country house or cottage. Its difference from a regular bench is the ability to move to any part of the site using special wheels. Even a child can cope with this.

Recently, many websites have appeared on the Internet where manufacturers offer various anti-stress toys. This product is in great demand, because it can be an excellent holiday gift or souvenir.

What products are best to start trading when starting your own business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there cannot be a definite answer here.

First of all, it is of great importance geographical location region. A product that sells well in cold cities most likely will not take root in the southern part of the country.

Secondly, the peculiarities of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is overflowing with any product, then it will be possible to gain a reliable position there only with a competent advertising policy and having a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and therefore profits. At the same time, if there is not yet a single organization in the region offering such services, you should analyze whether it will become in demand.

For example, a store selling fencing accessories will most likely close in the first months if it operates in a small provincial town.

Networking with people working in related industries can be invaluable when planning to start a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and paying staff, and besides, website advertising is built in a slightly different way than a stationary retail outlet.

Another advantage– such a store has no territorial reference. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a company providing photographic services or organizing holidays. Here everything depends only on the skills of the entrepreneur. If he does something well, a hobby can always be turned into a source of income. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, you should find suppliers. Ideally, there should be several companies so that a difficult situation in one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized websites. Thematic exhibitions are organized several times a year, where it is possible to conclude an agreement on conditions beneficial to both parties.

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to Find Out Which Products Are Selling Best Online
• Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something on the Internet, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not so actively purchased online in 2019, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software It’s easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less frequently and mostly from trusted brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lighting;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; sometimes it comes into fashion certain types toys or other goods for children. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but different categories of goods this ratio may be different. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online shopping, as well as other ways to make money online, go here: 50 ways to make money online

Several criteria for selecting products for sale:

• Demand. Selling rare items is profitable due to high prices and lack of competition, but demand may also be small. Study the number of key queries by various goods in your region using Wordstat, find out what consumers are interested in;
• Availability. When choosing what to sell online, find out how easy it is to buy the same thing in stores in the city. If a product is easy to purchase in a store around the corner, an online store loses its relevance. All that remains is the opportunity to attract buyers with low prices;
• Seasonality. It is worth paying attention to products that are in demand all year round;
• Trends. In the wake of fashion trends, high-profile events, fan hobbies ( souvenir products) and new popular developments (for example, quadcopters, vapes) can be.

Reselling items from China is very popular due to the low purchase price and ease of delivery. Before opening a store online, try selling a few units of products on Avito. If it sells well, it makes sense to create a store.

Here is a list of what is best to sell online: a ranking of the best-selling items.

Clothing, shoes, accessories, products for children

This is the most popular option for selling essential items. The markup in this segment reaches 100-300%, especially when it comes to small accessories such as jewelry, belts, glasses. Handbags, umbrellas, scarves, and replica watches of famous brands sell well.

You can offer regular clothes in wide range, specialize in certain niches (sports shoes) or offer exclusive items (dance costumes, unusual dresses, etc.)

Also in the top goods for children: clothing, toys and sports equipment, food, accessories (handbags, backpacks, jewelry, etc.)

Electronics

The best-selling products on the Internet are small electronics and gadgets: mobile phones (smartphones), tablets, e-books, mp3 players, portable speakers, quadcopters, external chargers, hard drives and accessories for them (headphones, Bluetooth headsets, adapters, memory cards, cases). On average, the markup is 100%. It is possible to buy an Android smartphone for $80-90, and sell it for $130-140.

You can build a business on photographic equipment and components: cameras and video cameras, lenses, tripods, light sources, flashes.

For resale of computers, laptops, TVs and household appliances(microwaves, refrigerators, washing machines, kitchen appliances) will require a substantial initial capital. There may be problems with the delivery of large and fragile cargo, manufacturing defects, damage during transportation, and as a result - replacement with loss of money. But such products are in a high price category, and the markup is 20-45%. You can deal with small electrical goods: hair dryers, curling irons, electric shavers, irons and the like.

New and very fashionable direction– electronic cigarettes (vapes), components for them, liquids. Here it is possible to sell kits (vape + replacement parts + set of liquids) with a good margin.

Cosmetic products

Body, hair and skin care products are popular among the female audience. You can offer large assortment cosmetic products or engage in the supply of products from one company.

Korean and Thai are relevant natural cosmetics, which is difficult to buy in regular stores. What cosmetics are selling well online now? Shampoos, balms and hair masks, oils, creams, gels, scrubs, skin cleansing and rejuvenating products, etc.

Souvenirs and unusual gifts

In China you can find a lot of unusual souvenirs and useful little things, such as thermal mugs with interesting prints, stickers, badges, night lights, garlands, rugs, coasters, etc. A separate category is souvenirs for fans with symbols of their favorite films, games, books. By tracking popular trends, you can receive good income on themed items (scarves, backpacks, mugs, jewelry, T-shirts).

Other ideas

A few more options for what is profitable to sell online with a good margin:

1. Sports accessories, hobby goods - travel equipment, sportswear and equipment;
2. Intimate sphere. Most consumers prefer to buy intimate goods online;
3. Books. Among the advantages: high final cost, the product is easy to store and deliver, does not require a warranty;
4. Furniture and home accessories. We are not talking about full-fledged sets of furniture (it is difficult to compete with large showrooms), but smaller products. This is frameless furniture made of polystyrene (bags, sofas), rocking chairs, hammocks, swings and various household utensils (textiles, dishes, decorative items);
5. Products for pets (toys, houses, scratching posts, cosmetics, etc.);
6. Car accessories: navigators, video recorders, care products, seat covers, steering wheel, etc.

These are the most profitable options on the Internet to receive a stable income. Focus on daily goods, an area of ​​beauty and entertainment, and you will surely hit the spot!