21.05.2023

What is better for selling on Facebook. How to sell on Facebook: three successful examples

Today, only the residents of Pandora have not heard of the existence of Facebook, but, unfortunately, few ordinary users know about the ways to make money on this social network.

In this article we will talk in detail about the most effective ways generating income on the social network Facebook, and you can easily choose the most suitable option for yourself.

1. Earnings on exchanges

Let's start, perhaps, with the very simple way, which does not require any special knowledge or a lot of time. Of course, this method is not the most profitable, but it is great for beginners and those who are new to the possibilities of making money online.

The essence of such earnings is to like posts, photographs, videos, business pages, and comment on publications, taking into account the requirements specified in terms of reference customer, repost entries on your page, join groups, leave reviews.

By the way, reviews can be left not only on the official business pages of companies, but also on offline websites, where you just need to log in via Facebook.

In order to start making money on Facebook in this way, you must register on one or more automated promotion exchanges. Please note that some services prohibit registering on competing sites, so read their rules carefully, otherwise you will not be able to withdraw your earned money due to blocking by the administration.

Rice. 1. Earning money from activity in the automated promotion service Bosslike.

In we talked in detail about 15 best services to earn money in in social networks. All of the exchanges listed there allow users to earn money, including through Facebook. If you do not want to study all the exchanges to choose the best one, we recommend registering with one of these three:, or. They always have a lot of active tasks, and you can earn more than in other similar services.

The main condition is that you must have a good page with a completed profile, a sufficient number of friends and not an empty wall. You can withdraw the money you earn from such exchanges to electronic wallets, bank cards, or spend it on promoting your accounts and communities.

The earnings there are small, only 300-500 rubles a day (with maximum activity), but such part-time work takes very little time.

2. Earning money on a business page

Unlike your personal account, with a company page (also called a business page) you can earn significantly more.

Such pages have no restrictions in terms of commercial activities and allow the owner to conduct full-fledged advertising campaigns, sell goods in unlimited quantities, create additional sections, turning such a public site into a multifunctional website.

In the business page settings, you can appoint editors, moderators, administrators and delegate part of your work to them. All actions on the page are displayed in statistics, which allows you to study your target audience in detail.

In this video, the author explains in detail how to properly create a business page on Facebook using the example of a creative workshop and a decorating school (based on it, you can create a high-quality page for absolutely any business).

If you already have your own website, online store, a business page will be an excellent help and an additional advertising platform that will definitely help increase sales.

Rice. 2. An example of a properly designed business page for an online women's clothing store.

In the screenshot above, the business page owner is using it as an additional sales tool. Under the header there is a link leading to the offline website of the online store. However, most purchases take place within Facebook, thanks to high-quality design, the presence of a product display, and prompt communication with the target audience.

You can sell anything on Facebook, as long as such a product does not contradict the rules of the social network and does not violate the law.

If you don’t want to sell anything, you can create and promote a thematic business page (preferably commercial) and offer paid posts to interested advertisers. You can, of course, make money on entertainment topics, but the VKontakte group is better suited for this.

3. Earning money from the group

Facebook groups and pages are similar in many ways, but they still have some important differences. For example, group content is not available to non-Facebook users. Groups bring together users based on interests in a specific niche and are often closed.

It is almost impossible to promote your business using a group; to do this, use business pages or a personal profile. But groups are ideal for placing thematic advertising. Before you sell advertising spaces, your group should be more or less promoted. In this case, you will be able to extract good, essentially passive income from it.

Let's say you created and promoted a group for nursing mothers. Users willingly share their experiences, communicate, ask questions, and at the right moment they come across advertisements for infant formula or special feeding devices. Such advertising in such a group will be very effective and you will not have to look for advertisers for a long time.

It is not necessary to advertise products and services directly. You can use hidden advertising, for example, share own experience from use specific product or impressions of the services provided to you.
Try to balance between blatant promotional posts and truly useful content so as not to scare away your audience.

You can, of course, not bother at all with finding clients who are willing to advertise in your group, but earn money from subscribers using affiliate programs, of which there are countless today.

4. Earning money from affiliate programs

This type of income is that readers of your Facebook group or page follow links in your posts, register, buy products, order services, and you receive affiliate royalties.

Rice. 3. Detailed statistics on the profits of webmasters in the InstallCube affiliate program.

In which niche to earn money? affiliate programs, depends only on you. We have detailed descriptions of the most popular affiliate programs on our website. Just choose the one you like and post promotional materials or referral links on your Facebook page and watch your affiliate account balance grow.

The text that precedes the referral link is also very important here. If you have personally used this product and honestly write about it in your post, the conversion will be much higher. Especially if your page has formed a core of users who trust you. The conditions for accruing affiliate interest may vary, but, as a rule, you receive money for certain actions of users (purchase, registration, filling out a questionnaire) who follow your link, or directly for the transition itself.

5. Earning money on file hosting services

To make money on file sharing services, your page must be dedicated to a movie genre or a specific series. In this case, the earnings can be significant. Of course, in order to make good money this way, your Facebook page must be more or less promoted. The more traffic, the higher your income will be.

In addition, the page needs to be constantly updated and stir up interest among readers. And this needs to be done as quickly as possible. For example, many viewers are looking forward to the release of new episodes of the popular series “Game of Thrones.” The day before the appearance new series Post an announcement online on your page and remind those who might have forgotten about it. As soon as you download a new episode to your hard drive, immediately upload it to a file hosting service and publish a fresh post on FB with a link to the file.

It is advisable to upload such a video to several file sharing services at once, which pay users real money for every thousand downloads (for example, $10 per 1000 downloads). We do not recommend using free services such as Yandex.Disk or Dropbox, as they are more suitable for storing personal files and you will not be able to make good money there.

Choose paid file hosting services like Depositfiles, Turbobit, Hitfile, etc. Always make sure that the links are not broken, since the administration of file hosting services always deletes such files from their servers at the first request of the copyright holders.

To make it harder to find movies by title, disguise the file names, because they will still be downloaded directly from your Facebook posts with a detailed description of the movie/series.

6. Earn money from online consultations

If you are well versed in a certain area or are even a certified specialist, you can make money on Facebook through consultations. Works great here word of mouth: the more people you help, the more clients will turn to you in the future for recommendations.

Rice. 4. You can use a special Facebook chat for consultations. Availability of trial free consultations will help “warm” the target audience.

Consultations can be provided on absolutely any topic: from caring for problem skin to sports forecasts.

The main thing is to do it efficiently, otherwise your reputation on Facebook is incredibly difficult to restore, because all your activities are in plain sight.

7. Earning money from selling goods

To sell products through Facebook, it is not necessary to create a separate page or group, although this is the best option. You can also sell products on your personal page. Only for this, you must have a target audience among your subscribers, and interesting and useful thematic posts on your wall.

For example, you know how to create beautiful and unique crafts self made, and tell your friends and followers on Facebook about it in posts. Publish master classes, step-by-step lessons, already sold works to show how complex and time-consuming this process is. Holidays in this niche are especially profitable. The more creative your crafts are, the higher the likelihood that they will be quickly purchased. Sundresses also work great here, which helps save on advertising.

Rice. 5. Use the built-in chat (online consultant) so as not to lose potential buyers. On Facebook, you can set up automatic replies for users who have just joined or those who message your chat while you are offline.

You can sell not only “physical” goods this way, but also e-books, guides or keys to computer games. We strongly advise you to sell only your books, otherwise the copyright holders will quickly close down the illegal shop.

8. Earning money from your services

Don't have any items to sell? No problem. Tell us about the services you provide, indicate your price and earn money. In this case, use Facebook as both a business card and a portfolio.

Rice. 6. An example of a business page for the famous copywriter Denis Kaplunov with reviews and recommendations.

Publish detailed cases, talk about interactions with clients, and don’t be afraid to talk about your mistakes. Facebook is ideal for all kinds of freelancers: writers, copywriters, translators, designers, programmers, event organizers, photographers. It is not difficult to find customers in these areas. Many freelancers don’t have time to create and promote their own stand-alone blog, and Facebook comes to their rescue in this matter.

You can use both your personal page and a business page or group to provide services.

9. Make money on your website thanks to traffic from Facebook

This type of income is great for webmasters and entrepreneurs who already have their own website. On Facebook, you can duplicate information from a web resource (videos, photos, screenshots, podcasts), but we do not recommend retyping the text so that search engines do not impose a filter on the site for duplicate content.

Use Facebook as an auxiliary platform to attract topical traffic. Pre-promote your FB page, add as friends those users who are directly or indirectly your target audience, in order to further direct them from the social network to the landing pages of your website.

We do not recommend publishing only sales posts on your FB page. Dilute them with entertaining content, polls, useful information. This way, readers are better converted into buyers. We recommend sticking to this balance: 80% of posts should be of benefit to users, and 20% can be of an advertising nature.

10. Earn money by selling promoted Facebook pages

By and large, this is a one-time income. For example, you have been running a page for some time, filling it with quality content, it has acquired a large number of subscribers, but you have lost interest in the topic or simply do not have enough time. Sell it to someone who can get the most out of it. Have you written about car repair? Sell the page to a car dealership or car service. They talked interestingly about gadgets and published detailed reviews on them? Electronics stores will be happy to purchase such a page to use it to sell their products.

True, you can put the creation and promotion of such pages on a conveyor belt and turn one-time income into permanent one.

The only drawback of such earnings is that the sale or purchase of pages on Facebook occurs only with the permission of the administration of the social network. Therefore, carefully study the rules and select niches.

11. Earning money from copyright videos

To increase activity on Facebook, developers allowed users of the social network to insert advertisements into their videos. Interestingly, the duration of an advertising insert, according to FB rules, can exceed 90 seconds. The author of the video receives 55% of advertisers’ costs, and the social network takes the rest in the form of a commission.

Here you will have to choose where it is more profitable to make money from videos - on Facebook or on YouTube. We still recommend using YouTube if you are a video blogger and/or often create new video content. And if you use videos rarely and mainly to diversify the content on your Facebook page, then feel free to upload videos to the social network’s servers and enable advertising.

12. Earning money from applications

You can earn money both from ready-made applications that the social network offers you (for example, CafePress, eBay, Shopit), and from the development and implementation of your own applications.

Rice. 7. On Facebook a large number of games that are well monetized and bring large profits to their creators.

If you do not have development skills, this task can be entrusted to professionals who are easy to find on freelance services. The more unique and useful such an application turns out, the more significant the income will be. And this is already new level earnings that are not comparable to what you can get from liking and reposting. We are talking about tens of thousands of dollars.

Can be created completely New Product and monetize it or invite advertisers to advertise in your app.

Of course, you shouldn’t get hung up on any particular way of making money on the most popular social network in the world; all of them can be successfully combined with each other. If you approach this matter responsibly, you can earn no less on Facebook than on an offline site, or even more, since promoting pages within the network is much easier and cheaper.

How to create a store on Facebook and why you need it if your business has a beautiful website.

Facebook is a great tool for increasing sales. It works better than similar platforms for product promotion ( Google Adwords, Pinterest, Instagram). All thanks to the “Shop” section. With its help, entrepreneurs demonstrate products and communicate with customers directly on the brand’s business page on Facebook, without redirecting them to the online store. Fewer clicks - more sales.

Integrate your store with Facebook
Lucky for you are those who have an online store on Shopify or another platform that automatically exports photos, prices and product descriptions to Facebook. A couple of minutes - and your showcase on the social network is ready. If there is no integration with Facebook, you will have to do everything manually. One way or another, you need to create a “Shop” section: according to Nielsen, users devote 84% of the time spent on gadgets to five mobile applications, and Facebook leads the list. Probably, the social network is the future of online sales.
Write attractive titles and product descriptions
When users search for products on Facebook, they only see the title and description. Write strong copy that best represents the product.
Build a community around your brand
Don't forget that Facebook is primarily a social channel that provides convenience for buyers and allows the seller to look modern. Publish non-promotional content on your business page that fans of your brand will want to share with friends. At least 80% of your posts should have nothing to do with promoting products. Your goal is to benefit people and attract more subscribers.
Optimize your mailing list
The more subscribers, the more difficult it is to convey information to everyone - Facebook does not show posts to everyone. Conduct e-mail newsletters and activity on social networks as one project: tell about new offers and publications on Facebook in letters. This way you will get more likes and comments. And the more attention to the publication, the better the organic reach of the audience.
Offer discounts
Use the “Create offer” option. These offers will appear on your page and followers' feeds just like regular posts, but with a "Take Offer" button. For example, you can publish discount codes for purchases in an online store, and the button will redirect users to the site.
Conduct targeted advertising campaigns
To sell more products, try creating custom target audiences using Facebook Ads Manager. This will help you reach people who have never heard of you but are likely to be interested in what you have to offer.

If you take the time to fine tune target audience, the likelihood of a sale will increase. You can show ads:
Share your best products
You can create collections of products in your Facebook store, but shoppers probably won't want to browse through everything. Post from time to time about individual products. Pay special attention to your bestsellers: they may be the ones that will receive the greatest response among your target audience.

Experiment and test different methods attracting buyers. There is no single tactic that will work for all companies. And even one brand has the most effective methods constantly vary.

And please don't bother your subscribers. They signed up because they like your brand and products, but that doesn't mean they'll stick with it. annoying advertising. And if someone unsubscribes because of spam, they are unlikely to come back.

Reviewers' opinions do not necessarily reflect those of Inc.com editorial staff.

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Large companies, classic online stores and private sellers (masters of handmade goods, resellers, organizers) can present their goods or services on social networks joint purchases). Reputable companies, as a rule, limit themselves to creating a representative page on which company news, messages about promotions and sales are published, and public relations are also implemented.

Online stores use Facebook to a greater extent as a means of redirecting a selected flow of customers to their storefront, and private sellers can make sales without a website, directly through personal messages on the social network. At the same time, three types of advertising are used to attract customers:

Advertising posts in popular groups (urban, hobby, entertainment). This the best option how to sell handmade products on Facebook, as well as advertise the brand, since the method allows you to reach a wide range of consumers. Such publications are always paid, but the price of placement depends on the level of group attendance. Advertising message can be veiled as news (jeans) or be direct.
Ads in narrowly targeted groups. Communities dedicated to sales (flea markets). They can be general (for the sale of any legal product) or with certain restrictions (only new, children's clothing, shoes, used). Such sites are suitable for both stores and private advertisements, since they are aimed directly at the target audience (visitors who want to make a purchase). There are limits for each seller free ads and restrictions on the frequency of their publication. In addition, you can order a paid message. Such groups have special forms for creating advertisements, where you can specify the price, description and location of the product (seller).
Teaser advertising. This advertisements, published by the social network itself and only for money (from $2 per day). They represent very effective tool for private sellers and online stores, since they are shown only to a selected target audience based on your personal settings.

How to design a fan page

A representative company page or seller profile on Facebook is business card entrepreneur. It must be fully formatted and contain information about the product and how to purchase it. The page consists of the following elements:

Name- this could be the name of the brand (company), your store. For masters of handmade goods, the brand is their own name, and organizers of joint purchases and resellers need to indicate the type of activity in the name so that the buyer understands that you are selling a certain product and it is easy for him to find you.
Avatar- this can be a store (company) logo or a photo of the seller. Profiles and pages with a believable photo of the seller are always more credible than random images.
Page cover- it is a presentation of your product or services. These could be product photographs (a collage of best works) or the process of your work.
Photo album- a portfolio of your works. In order for visitors to understand that this is your work, you need to install a copyright sign or your logo on each photo.
Shop- a very convenient function for those who want to know how to sell products online on Facebook. It can be set up to be sold via private messages or redirected to an online store. Here you can add photos, videos and descriptions of products, indicate their price and availability.
Offer- created when carrying out promotions and discounts, publishing promotional codes for customers. Creating an offer will also allow you to remind interested users who have saved your ad about the expiration date of the promotion.
Group- you can attach your own group to the fan page, where you can unite your clients, colleagues and publish viral advertising.

How to increase conversion and set up retargeting

Understanding how to sell on Facebook successfully requires proper planning. advertising campaign. Your main task is to ensure high conversion - the percentage of completed purchases (orders) of the total number of visitors. This can be done by narrowing the focus on potential clients and removing from possible options categories of users who are obviously not interested in your offer.

Retargeting (user sorting) is configured according to the following parameters:

Geographical position- if you offer a product only within your city, you do not need to pay for advertising displays to residents of other regions.
Age category and gender- it is necessary to establish who and at what age buys your product or services. For example, if you sell handmade bags, your customers will be mostly women between 25 and 35 years old.
Clients' interests- you can select users who are interested in your product or service. For example, if you sell nutritional supplements for athletes, you might target people interested in sports, diets, and healthy lifestyles.
Customer behavior- this setting helps you find out about financial condition client and his plans for the future. For example, if a person has recently moved from one city to another, he may be interested in Construction Materials, furniture and everything you need for new residents.
Life events. Upcoming anniversaries, birthdays and weddings are a good reason to show your ad to the friends of the hero of the occasion.

Filling the event feed and advertising posts for products

Your page (profile, group) should not be empty. To attract subscribers (friends, participants), it should be periodically updated with interesting information, current offers, and new products. Each such message (post) must have:

Image(photography, collage, art, video).
Description. Includes an attractive headline, body copy (e.g. important characteristics product), tags for quick search. The information is presented in such a way that a potential buyer would like to like, save or comment on the post. It should have a tempting offer and a call to action.

Updating your own feed and publishing ads are performed at least once a day so that your subscribers see activity and are aware of brand events, new arrivals and your ideas. But you shouldn’t do too many of them, because appearing too often in your feed can provoke your client to leave the group, unsubscribe, or even block you.

Use original content- professional photography of goods (especially important for handmade products), selling texts. Check for grammatical errors and the accuracy of the information presented in the feed. On Facebook, any mistake you make can be quickly replicated online, creating a negative reputation for you.

How to trade on Facebook via private messages

When placing orders on Facebook, interested buyers can write to you in the comments to ads or in private messages. In the comments, as a rule, the parameters (size, price, delivery options) are clarified and the product is reserved. Contact information is sent in private messages.

Reservations are made on a first-come, first-served basis and according to the rules of trading on social networks - you cannot transfer the order to the next one without the refusal of the previous buyer who booked the goods. This causes some difficulties, since many users sometimes make a reservation in order to consider the purchase option later. And those who are really ready to buy may ignore the advertisement, deciding that their turn will not reach them. This problem can be solved by limiting the booking time (for example, during the day), which should be indicated in the product description.

Orders must always be placed via personal message with confirmation by telephone. At the same time, it is very important to study the features of the site itself before selling through Facebook. So, sometimes personal messages can get lost and not reach the recipient. The fact is that to ensure user privacy, the system sends them to a separate “Correspondence Requests” folder, which must be reviewed regularly. This security measure allows you to always “friend” your customer, and therefore gives you access to view their profile.

There is no single way to sell on Facebook effectively and without risks, since it all depends on the direction and product category you choose. On the other hand, keeping general rules strategy, you will not only recoup the funds invested in advertising, but will also be able to form a reliable base of regular customers.

Fact: A Facebook store can increase your sales.

It is suitable for both selling goods and selling services:

If you have a store/online store, then you can post products on Facebook and promote them using the methods described in the article
If you sell services/consultations, then you can promote your free products, collecting subscribers for subsequent sales, and sell your main services

Sounds good? Do you know what's really cool?

It's free, and you can do it in literally 10-15 minutes!

In this article, I will show you how to create an online store on Facebook, how to set it up and design it, and also tell you how to avoid mistakes when adding it.

You will also learn 4 ways to sell goods and services through a store without a budget.

Let's begin!

More...

What is a Facebook store and why create one?

On Facebook, you can create a personal page, group and business page for your company.

Shop- this is one of the tabs of the business page, by creating which you can add and sell goods, products and services. Naturally, this feature is free.

You may think that it is only suitable for offline/online stores to sell their products.

But that's not true...

If you provide services, sell consultations or teach online, then you can publish links to your free materials and receive subscribers for free.

Let me note right away that sales will depend on the activity of your followers on Facebook and the quality of the materials you publish.

So how do you add a store?

How to make a store on Facebook

Step 1. Create a business page

You definitely need it. Without it, you will not be able to add a store.

Step #2. Add a "Shop" tab to your business page

By default, your business page should have a "Shop" tab in the left menu.

But if you don't have one, it's okay.

To add it, on the business page, click on the “Settings” tab and go to the “Edit Page” section.

On Facebook, you can choose from 8 business page design templates:

Purchases
Company
Venues
Non-profit organization
Politicians
Services
Restaurants and cafes
Standard

These templates differ only in the menu items that will be available on the page.

It doesn't matter which one you choose, since you can turn the menu items themselves on or off at your discretion.

By default, you have the Standard template selected.

To make the "Store" tab appear, you can either select the "Purchases" template, or enable this tab separately.

To enable it without changing the template, scroll down the page and click on the "add tab" button.

In the window that appears, click the “add tab” button opposite “Store”.

After this, the “Shop” section will appear in the left menu on the business page.

Step #3. Create a store on your business page

Now click on the "Store" tab on the page.

Immediately after this, a window will appear where you need to agree to the terms of trading on Facebook.

Check the box and click "Continue".

In the new window, select the ordering method, that is, how customers will make purchases.

There are 2 options available here:

1. Write to the seller

In this case, the product cards will have a button that, when clicked, will open a chat with the page administrator. This option is suitable for those who do not have a website.

2. Placing an order on another site

When you click on a button on a product card, the person will be redirected to the product card on your website.

Choose which option is convenient for you and click on the “Continue” button.

Now you need to select the currency of your store.

How do I change my store currency and checkout method on Facebook?

If you have chosen the wrong currency or want to change the ordering method, then to do this you need to delete the store and create it again.

This will remove all added products.

To delete a store, go to the "Store" tab and click on the gear in the upper right corner.

In the menu that appears, select "Delete" and confirm this action.

After deleting, you will immediately be able to create a new store, select a currency and a method of placing an order.

Congratulations!

You have just created a store. Now it needs to be configured.

How to set up a store on Facebook

After creating the store, you need to fill it out: add a description, products, categories. Let's see how to do this.

#1. How to add a description

Go to the store, click on “describe what the store sells” and add a description.

You have 200 characters to tell about the store.

What is better to write?

Below I have made a description template that you can use.

Sample: [Result or Pain] + [Your proposal: how to get results/avoid pain] + [Benefits of the store] + [Call to action]

Example: Cosmetics store for adult women

Description: Do you want to look young despite your age? Try our eco-cosmetics made from natural ingredients. Delivery within Moscow is free. Check out our catalogue.

#2. How to add a product to your Facebook store

On the store page, click on the "Add products" button.

Depending on the ordering method you chose when creating your store, the process of adding a product will be slightly different:

if you chose "write to the seller", then you you can't insert a link to your site
if you chose "registration on another site", then you you can add link

Let's see how to fill out a product card using the example of the “write to seller” checkout option.

Image requirements

Format jpg, png
It should be square
Resolution 1024 x 1024 and higher [possible from 600*600]

2. Product name

Everything is simple here: write the name of your product.

3. Price

By default, you can specify one price, but if you click on the “This product is participating in a promotion” switch, you can specify a promotional price.

In this case, the product will be displayed with full and promotional prices.

4. Product Description

This is where you describe the benefits of your product.

6. Product availability

Choose whether you have the product or not.

7. Adding product options

If your product has, for example, several colors or sizes, you can add these options and set a separate price for each of them.

To do this, click on “edit options”, then on “add option” and select the attribute by which you will add options:

Size
Material
Length
Style
Width
Aroma
Model
Format
Platform
Release

After filling out all the fields, click on “save” to create the product.

When you click on a product, its card opens:

How to add a URL link to a product?

How to remove a product from the store

Go to the "Publishing Tools" section on your business page and click on the "Products" section.

Check the box for the product you want to delete and select delete from the “actions” menu.

#3. How to add a product collection

If you have a large number of products of different types, you can combine them into collections (selections/categories) for the convenience of customers.

Each collection will represent certain type goods, for example: women's clothing, men's clothing, children's clothing, etc.

To do this, click on the "add collection" button in the store.

For example, I created a “Beds” collection, where I added 3 beds:

You can also select a selection (collection) by checking the “select this collection” checkbox.

What does it mean?

Products from the selected collection will be:

Displayed at the top of the store
Have a larger image than other products
Will appear at the top of your business page feed

Here's what it looks like in the store:

You can select only one collection.

How to delete a product collection

Go to the "Publishing Tools" section on your business page and click on the "Collections" section.

Select the checkbox for the collection you want to delete and select Delete from the Actions menu.

When you delete a collection, the products that were added to it will not be deleted. Essentially, you will only delete a section in the store.

#4. How to add a button to a business page for a Store

The button is displayed on the business page on the right right under the cover.

To add it, click on "add button".

In the list that appears, click on the “make a purchase or donation” section and select “To the store.”

If you want people to click on a button to go to the “Shop” section on your business page, then select “Shopping on your page”
If you want people to be directed to your main site when they click, select "Shopping on your site" and add a link to the site.

You now have a stocked Facebook store!

Let's see how best to promote your products.

4 free ways how to sell products through a store

To get people to buy your products or download free products, you need to promote them first of all in the feed of your business page.

There are 4 free ways you can do this:

Share store
Share products
Share collections
Add products to posts

Let's take a closer look at each method.

It's easy to do.

A publication will appear in the news feed, in the center of which there will be a “Go to Store” button, which will take people directly to your store.

How often should this be done?

When you launch promotions, sales, or replenish your assortment, I recommend sharing your store and writing in your message the reason why you are doing this.

If you have an online store, then you should periodically share your products, especially if you have sales or new arrivals.

There are two ways to do this.

Method #1.

Go to the business page, select "product, offer" and click on the item "Invite people to view the product."

Method #2.

How to use this for sales?

On Facebook, you can attach products to any post, and by clicking on them, people will be taken to product cards.

For example, you can post an article about how to choose a bed so that your spine does not hurt, and add several beds to the publication.

If a person finds the post useful and has the same problem (back pain), then there is a chance that after reading the article he will look at the added beds and make an order!

To add a product, when posting, click on the “tag product” button below and select the products you want to add.

At the bottom of the publication there are products, by clicking on which the user will be taken to the product card.

Conclusion

Now you know how to make an online store on Facebook.

With it, you can increase sales of your products/services, as well as increase your subscriber base by placing free/low-cost products in your store.

If you haven’t created a store while reading the article, then do it right now. After all, it will literally take 10-15 minutes!

It's your turn

Did you manage to create a store? What products are you going to promote: free/paid informational or physical? Have you come up with new ideas for promoting services through your store?

Write your answers in the comments below the article!

P.S. I read every comment and answer every question.

What is a Facebook store and why create one?

So, let's figure out what a Facebook store is and why it is needed. On a social network, you can create types of pages such as personal page, group and business page. So, a store is a tab of a business page on which you can post products and sell them. The opportunity is free. You can also post not only the products themselves, but also links to a website or site.

How to make a store on Facebook

For creating trading platform there are several steps. Let's look at them.

1. Create a business page

To do this, perform the following steps:

Go to Facebook to your profile
Click on the triangle at the top right and in the drop-down menu click Create page
We are asked to select a category or page type. We choose the appropriate one.
After that, write the name of our page and click Start
Then we come up with a web address for your store
Add information about him, data, contacts
Editing the cover and adding photos
After this, it is possible to customize the created page

2. Adding a “Shop” tab to a business page

On our page in the menu at the bottom left there should be a sub-item “Store”. If it is not there, then at the top right click on Settings and Edit Page. Here you can select templates:

Purchases
Company
Venues
Non-profit organization
Politicians
Services
Restaurants and cafes
Standard

There is no huge difference between them, we choose the most suitable one. The store can be connected by selecting the “Shopping” template or clicking on “Add tab” at the very bottom. They will offer the ones we need and we will choose a store. That's it, the option has been added.

3. Create a store on a business page

After adding, click on our tab, in a separate window we agree to the terms of trading on Facebook. In the next window, you can select the option by which the order will be placed. There are two of them:

Write to the seller. In this case, the client, by clicking on the button, will go to a chat with the seller directly on the website. Suitable for those who do not have their own site.
Placing an order on another site. This method is for those who have a separate website.

We choose the appropriate option. Then select the currency. Then we save.

Changing the store currency and ordering method

If you decide to make changes to these items, then to do this you need to delete the store itself and all products. For this:

Go to the “Store” item
Click the gear at the top right
At the very bottom, click delete store
Create a new one and configure it

How to set up a store on Facebook

Adding a description

In order to add a description, go to the store. There will be a tab at the top “Describe what the store sells.” Click on it.

You are given two hundred characters. It would be nice to create a template for the store, using which to describe things. There are many templates on the Internet.

Adding a product

To do this, go to the store and click on the “Add products” button. If, when creating a site, you chose the first method of sending an order, you will not be able to insert a link, but if you select the second, you can. There are several product description points:

Photo/video. You must post at least one image or video of the product. There are requirements for photographs: jpg or png format, square format and size no less than 1024x1024.
The product's name. Just enter it.
Price. You can specify both regular and promotional.
Description. There is no need to insert links or emoticons, only the text is important.
Availability of product. Here you indicate whether you have it in stock.
Adding product options. There are many description points: size, color, material, length, style, and so on.
Visibility. Here we choose whether the product will be available in the store after it is created.