Business plan for selling bottled water. Bottled water business

In connection with the current environmental situation, the problem of quality drinking water. It is especially relevant in large cities. It is not recommended to drink tap water today, because it not only has an unpleasant taste, but can also contain a variety of substances that are hazardous to health. In this regard, the population demonstrates high demand for the purchase of bottled drinking water. Despite the fact that there are many companies that satisfy such consumer needs, it is quite possible to take a place in this niche. Today we will talk about how to organize a business selling water.

Organizational aspects and business prospects

To start the production of drinking water, it is necessary to draw up a detailed business plan that takes into account all the main stages of opening and running a business.

As for the prospects of this event, they can be called colossal without exaggeration. This is due to the fact that, according to research, today drinking water for the cooler is consumed by at least 30% of the population of our country. Every year this percentage only increases. Accordingly, the business of selling water will be very relevant for many years to come.

Source for production

First of all, you need to decide where you will get water from for its further processing. Sources can be either specially equipped wells, as well as lakes, rivers and other bodies of water, or ordinary water supply.

The cheapest option is definitely to use tap water. If you decide to drill a well, then this undertaking will cost you a very significant amount, but the extracted water may have unique qualities, which will bring significant benefits in the future.

Company registration

Due to the fact that most of the sales volumes finished products will be for legal entities, it is best to register your business not as individual entrepreneurship, but how legal entity(LLP or LLC).

Obtaining Permits

Regardless of the source of water, it must be analyzed in a specialized laboratory to determine the presence of hazardous substances. The sanitary and epidemiological station should also inspect your production premises and find out whether it meets state standards. Having these conclusions in hand, you can proceed to obtaining a production license. Once you have acquired this document, you can really start a business.

Equipment for the production of drinking water

This point in organizing a business is the most expensive. Thus, a water production line should include the following equipment:

• pumping and cleaning equipment, the cost of which starts from 3.5-5 thousand dollars;
• a water bottling line costing about 4 thousand dollars.

If you plan to use fully automated equipment, then its price will be higher - from 20 thousand dollars.

To begin with, you can purchase ready-made plastic bottles for bottling the finished product. However, in the future, for

When purchasing all units, be sure to pay attention to their performance, quality and warranty conditions. Don’t forget that the quality of the final product, and therefore the success of your business, depends on the equipment. business optimization, it is advisable to acquire your own production line. Such equipment will cost from 12 to 15 thousand dollars.

Water production technology

Cooler water is the result of a rather complex technological process and is produced in several stages.

Production premises

Due to the fact that cooler water is a food product, quite serious requirements are placed on the workshop for its production. Thus, the premises should include several separate zones: extraction of raw materials, their cleaning and bottling of the finished product. In addition, there must be office premises for your workers and warehouses for products. Therefore, you will need to prepare well and take care of many details before you can start this business.

Bottled water: the financial side of the matter

When organizing of this business It should be borne in mind that such a product has a pronounced seasonality of consumption. Thus, the peak sales of drinking water occur from May to August. Accordingly, at the same time the entrepreneur can count on the greatest profit from his production.

As for profitability, according to experts, gross margin similar business can reach 700%, which is

a very high rate. The payback period for all initial investments directly depends on the markets available to the businessman for selling finished products, the methods used for purifying raw materials, as well as the various characteristics of the equipment. On average, this period ranges from two to three years.

Methods for selling finished products

We have figured out the process of organizing production. Now is the time to move on to the question of how to sell water. After all, it is not enough to organize a mini-factory; you also need to think through options for selling products to the end consumer.

There are two ways to sell ready-made drinking water: using your own delivery service or through other companies with an already established system for selling these products.

The first option is quite complex, as it requires careful development of the product delivery plan. In addition, you will need to organize your own vehicle fleet, consisting of at least 5-7 suitable cars, as well as develop a marketing strategy for promoting your products, including the creation trademark.

If you decide to sell your product through other companies, you will automatically become a wholesaler. In this case, you do not have to develop your own trademark, since you can use the brand of a partner company.

Important details of the business for the production and sale of drinking water

When organizing such a business, the main attention should be paid to the quality of both finished products and service. Therefore, when purchasing equipment, it is advisable to choose foreign units, even used ones, over domestic ones.

In addition, customer service should be at the very top high level. After all, a consumer can very easily choose a competitor whose organization of water delivery is better organized than yours. It is almost impossible to return a lost client.

Also, to achieve excellent results, it is necessary to constantly study the competitive environment and try to offer the consumer more. Thus, today many manufacturers provide coolers for free use by customers. Therefore, if you do not do this, then your customer base will expand quite slowly.

Additional means of generating income

In addition to the production and sale of bottled products, it is easy to organize a business in drinking water vending machines. Today they can be increasingly found in the cities of our country. It is advisable to install the machines in high-traffic stores located in residential areas. Earnings from each such machine can reach $500 per month, and its payback period is about 12 months.

Water, like air, is the most necessary and important thing for the life of any person and for his existence. Is it possible to start a business on water, and what is needed for this?

IN modern world Delivery of drinking water for bottling to homes and offices has become very relevant. And most likely, over time, the need for bottled water will only increase. This is due to a number of factors. Experts say that the Moscow market capacity is estimated at approximately 60-65 million liters of bottled water per year.

The increased interest of the population of large cities in environmentally friendly water does not go unnoticed by its producers. They skillfully use drinking water as a kind of “fuel” that everyone needs, providing their regular customers, both corporate and private. Right organized business for the production and bottling of water is very profitable. After all, if you compare the prices for 1 liter of gasoline and bottled drinking water, you will notice that they are almost the same, and sometimes water is more expensive. This is despite the fact that the production and sale of gasoline is much more complex than the production and supply of drinking bottled water.

Approximately, each office worker consumes about 0.5 liters of bottled water per day. In a month it turns out approximately 10 liters. This suggests that organizing the supply of drinking water to just one office with no more than 50 employees can bring a company engaged in the production and delivery of water annual revenue of up to 75 thousand rubles. This amount does not include cash for rental of drinking water equipment.

So, you have decided to make money by selling bottled drinking water. The first thing you need to do is, of course, draw up a business plan. There are two options for running such a business. It is important to decide what kind of water you will sell: extracted by your company from a well or “foreign” water previously purchased by you from a supplier. Of course, the first option is more expensive, because you need special equipment to organize the extraction and bottling of water. Your company's business plan should address these types of issues.

While you are setting up production, you should focus on selling drinking water for bottling at retail, and only when trademark your products will be recognized by the masses, you can try to set up a business delivering bottled water to private and corporate clients.

Search for sources

Producing water is not easy. The organization's business plan must determine the sources of its receipt. This can be either specially equipped wells, rivers and lakes, or ordinary water supply.

Let's say you decide that you will extract water from a well. This is very expensive, but can bear fruit. When the well is drilled and equipped, the next stage will be water analysis in a special laboratory, which will test the water according to about 30 characteristics and issue a conclusion that is necessary when choosing equipment for water treatment.

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Required Permissions

Before starting the production and operation of water for commercial purposes, the organization must obtain a conclusion from the sanitary and epidemiological station on the production, as well as on the water itself. After receiving this document, special certification is carried out according to State standard. And the next one important stage- this is obtaining a license for this activity. After these procedures, you can already think over a plan to enter the market.

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Consumption market

There are two ways to enter the market: organize your own drinking water delivery service or sell the product through existing companies that have already established production, sale and supply of water. The business plan should determine which of the two methods will be most convenient for you.

If you decide to organize a personal delivery service, the plan created earlier should specify the moment of creation client base and development marketing strategy, which, as a rule, are decided at the initial stages of business organization. It is possible that at first you will have to use the services of existing water delivery and bottling companies and sell your goods through these organizations until your own delivery is fully established.

If you decide that you will sell bottled water through existing companies, then you become wholesale supplier drinking water. The business plan should define the brand of your water. Whether you want to promote your own brand or use the brand offered by the delivery provider is your personal choice.

The company directly involved in delivery installs a water bottling cooler for each of its consumers. All coolers are designed approximately the same, so they are suitable for a variety of bottles from all manufacturers. A water cooler can be purchased or rented. The cost of one water bottling cooler ranges from 3,200 to 6,000 thousand rubles. Rent will cost approximately 350-400 rubles. per month with a deposit of 1700-1800 rubles.

Cooler models may differ in size, power, and method of cooling water.

The most difficult thing to maintain potential clients- this is directly the organization and delivery plan. There is an option to deliver water using your own cars, but the option of hiring drivers for hire is also possible. It is more prestigious, of course, to create your own car fleet, but this option is much more expensive and costly. The average number of vehicles for delivering drinking water is 5-7. The business plan takes into account all these points.

♦ Capital investments – 425,000 rubles.
♦ Payback – 7–10 months.

Real businessmen can make a business out of anything, even out of thin air.

If you dream of joining the ranks of entrepreneurs, but can’t decide what kind of activity to engage in, think about what people always and everywhere need?

These are food and, of course, water.

Business on the water– easy to start, does not require large capital investments and pays off fairly quickly.

Specifics of business on water

In an unstable economic situation, it is quite difficult to find a business that would bring good money no matter what.

The business of selling drinking water is one of these types of entrepreneurial activities.

Today, companies supplying bottled water are experiencing a kind of boom, and experts predict that this trend will continue in the near future.

If you decide to join those who do business on the water, it would be a good idea to learn about the features of this sector of business activity:

1. The business based on the production, bottling and delivery of drinking water is recognized as one of the fastest growing.
   Over the past year alone, its share in Russia has increased by over 40%.
2. On average one office worker consumes half a liter of water per day and about 10 liters per year.
   Just imagine the money you can make if you build a wide customer base.
3. The prices for drinking water and gasoline are not too different, but setting up a water bottling company is much easier than setting up an oil plant.

Two water business options

If you want to do business on the water, you must decide what exactly your company will do, because there are two options for this type of business activity:

1. A plant that extracts water from a well and bottles it into glass or plastic container and delivery to end customers.
2. A company that bottles and sells “foreign” water.

The first option is more expensive in terms of money and requires a lot of time to start, because you will need special equipment, qualified personnel, machinery, factory premises, the need to pay for expensive laboratory tests, and also special permits for the extraction of water from sources.

In addition, today it is quite difficult to find a free source of mineral or table water that is not already occupied by more efficient competitors.

If you don’t have too much money, then it is better to start selling drinking water by concluding an appropriate agreement with the manufacturer.

This business can be done even by businessmen who do not have a large amount of start-up capital.

What should water be like to do business with it?

It doesn't take much effort to do something; it takes much more to decide WHAT to do.
Elbert Hubbard

The business of selling bottled water is not as simple as it might seem at first glance.

Only water that complies with GOST standards, is packaged in hygienic containers and can be used by humans for drinking or cooking is considered bottled.

You can't just take water from the tap, bottle it and start delivering it to offices.

If you want to save money, you will simply lose customers and destroy your business in the bud.

Drinking water should not contain more than 1% of various artificial additives (for example, flavors or essences).

If one of your clients conducts a chemical analysis of the drinking water supplied by you and finds out that it does not comply with GOST, then the least that can happen to you is the loss of a client, although everything can end much worse, for example, with the discovery a criminal case against you for fraud.

The sale of drinking water cannot be carried out until you enter into an agreement with the manufacturer (the company that extracts water from wells) or purchase equipment that can completely purify the water from harmful additives.

The first option is easier and cheaper for beginner businessmen.

Business on the water: advertising and finding clients

A business selling water, like any other, needs good advertising, because the number of your customers depends on it, and, accordingly, the amount of profit.

1. In the media.
2. Using outdoor advertising in high-traffic areas.
3. Distributing flyers and business cards.
4. IN social networks and on the Internet forum of your city.

Since the main clients of companies selling drinking water are offices, a good advertising move would be to visit office premises in your city with an offer to enter into an agreement with you for the supply of bottled water.

If you manage to get several large clients who are satisfied with the quality of the water you supply, then word of mouth will advertise your water business in the future.

Calendar plan for opening a business on the water

It won't take you long to start selling bottled drinking water.

Of course, you have to carry out the traditional stages of starting a business (registration, searching for premises, purchasing equipment, hiring staff, advertising campaign etc.), but all this will not take more than 3-4 months with the right approach.

Registration

You can choose one of two forms (IP or LLC).

Both forms have a number of advantages and disadvantages.

The most acceptable form of taxation is UTII.

In addition, you will have to officially employ your employees (you will not be able to run a water business on your own) and register a cash register.

Room

Companies that deliver bottled water do not need luxurious offices, since you will communicate with clients mainly by phone, but what you will definitely need to worry about is a warehouse space with an area of ​​at least 60 square meters.

It must be heated (the air temperature should not fall below +5 degrees) and air-conditioned (if the water is stored at a temperature higher than +20 degrees, then you risk causing customer dissatisfaction by supplying them with warm water).

The location of your warehouse does not play a big role, the main thing is that it is not too far from your consumers, otherwise you will incur big expenses for gasoline.

Its size depends on how many liters of water you are going to store in the warehouse and what supply volumes you are targeting.

You can negotiate with customers and accept applications directly from warehouse, purchasing a minimum set of furniture and a telephone.

Equipment

If you are just starting to develop your business on the water, then it is quite enough to purchase one used Gazelle for 300,000 rubles.

There is no need to equip a warehouse - water bottles can be stored directly on the floor.

In addition to transportation costs, you will also have some other equipment costs:

Expense item	Qty	Cost (in rub.)	Total amount (in rub.)
Total:			100,000 rub.
Cash register	1	20 000	20
Telephone set	1	1 5000	1 5000
Mobile phone	1	5 000	5 000
Table	1	4 000	4 000
Chairs	3	2 000	6 000
Empty 20 l bottles	300	200	60 000
other			3 500

Staff

Many entrepreneurs, wanting to save money, want to do business on the water independently (without assistants) or with only one assistant.

This is the wrong step.

Even at the initial stage, you should hire at least two team members: a driver and a forwarder.

You yourself will be able to take on administrative responsibilities, taking orders, communicating with customers, and maintaining accounting.

In this case, monthly expenses for staff salaries will be as follows:

If your business begins to expand and you see that your employees cannot cope with the volume of orders for the delivery of drinking water, you will have to purchase another car and hire another team consisting of a forwarder and a driver.

How much does it cost to open a business on the water?

A water sales business is not one of those startups that requires a huge amount of money to launch.

In fact, the biggest expense you should incur is purchasing a gazelle to deliver bottled water to homes and offices.

If you have such a car, then it is quite possible to start doing business on the water with only 100–125,000 rubles. starting capital.

If you don’t have a suitable car, then the amount of capital investment increases by another 300,000 rubles.

Do not forget about the mandatory monthly expenses that await entrepreneurs who decide to do business on the water.

Their amount will fluctuate at the level of 60,000 rubles:

How promising is the water business and how much can you earn from it?

see also in the video:

How much can you earn doing a water business?

Experts estimate the profitability of the business selling drinking water at 15–25%. The purchase price of 1 liter of water is 2 rubles, but the sales price is 6–8 rubles.

That is, you buy a 20-liter bottle from the manufacturer for 40 rubles, and sell it (let’s take average figures) for 140 rubles.

Let's say that you deliver 50 bottles a day and earn 7,000 rubles.

Your company selling bottled water operates with one day off per week, which means that in a month (taking into account that on average you will have 25 working days) you will earn 175,000 rubles.

Naturally, this is “dirty” profit, because from this amount we need to subtract 50,000 rubles (the purchase price of water) and 60,000 rubles – the amount of expenses for servicing your business.

That is, your net profit remains 65,000 rubles.

The amount of our capital investment (including the purchase of a car) was 425,000 rubles.

Earning 65,000 rubles monthly, we can make our water business self-sustaining in 7–8 months, if we don’t spend too much time building a client base.

As you can see, business on the water- a fairly profitable business that does not require any special knowledge or purchase complex equipment, no large capital investments.

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The world's fresh water reserves are constantly declining. Environmentalists have been sounding the alarm for a long time. In the foreseeable future, humanity may face the problem of a shortage of drinking water. In addition, the population of large cities has long been looking for sources of environmentally friendly food and drink. All these problems create good opportunities for organizing a business for bottling table and artificial drinking water. Their differences are due to production technology - the canteen is obtained by purification from foreign impurities, and with complete filtration and recovery mineral composition artificial water is obtained. This is what we will discuss further in this area.

Registration of a drinking water bottling business and paperwork

Initially, you need to register your business. Since several dozen people must work on a drinking water production line, the best organizational and legal form would be an LLC. You can register a company with the Federal Tax Service (Federal Tax Service). For this you will need: the charter of the company, the protocol of establishment, an agreement and some others. In addition, it is necessary to determine the type of activity, register legal address company and pay the fee.

Raw materials

Sources of raw materials can be either wells or regular water supply. To extract water from a well, you need drilling equipment, as well as laboratory expertise. If the mining site was selected successfully, the expert opinion will provide a list of 30 parameters. Equipment for processing must be selected based on physical and chemical analysis.

Important! Where water is obtained is important when it comes to promoting a product on the market. Water supply as a source of raw materials is also suitable, but creating an attractive image of the company’s products will be more difficult. Water must have a suitable chemical composition, as well as biological and radiation purity.

Cost of a water bottling line

The location for construction or rental of premises must be selected based on transport and logistics considerations. Proximity to points of sale of products will determine the amount of net profit. The building must have a connection to a powerful power grid and sewerage system. The floor and walls of the room must be tiled. The minimum room area is 300 square meters. m.

The set of equipment for preparation, purification and bottling of water includes:

• container rinser;
• water sterilizer with a capacity of 2 cubic meters. m per hour;
• regenerable mechanical filter (50 microns, from 3 cubic meters per hour);
• consumption container (2000 liters) 1.3 m high;
• pump for supplying water from a container to a bottle;
• equipment table;
• dosing speed control unit for filling bottles;
• capping machine plastic bottles;
• label gluing machine;
• apparatus for packing bottles into polyethylene blocks;
• consumables (filters).

All water bottling equipment can be purchased as a set or separately. The price of a mineral water bottling line (with a capacity of 20,000 liters of water per 10-hour working day) will vary between 0.9 - 1.5 million rubles.

Another interesting project - as a business. Read about how much you can earn by purchasing a line for the production of such products.

How to sell your product

If large-scale production is planned, then you should think about cooperation with medium and large retail chains. At medium and low turnover you can count on wholesalers and retail outlets(shops, market). A good option would be to conclude agreements with offices and enterprises for the supply of bottled water for coolers.

Water is one of those goods whose quality is difficult for consumers to assess. The only exception can be mineral water with special chemical composition and characteristic taste. In view of this, a special place in successful business The bottling of drinking water is occupied by advertising and promotion of goods on the market.

An entrepreneur must initially set a course for creating a brand. There is no way to do this without beautiful name trademark and attractive sticker design. In addition, it is important to think about additional decoration of the point of sale with items with company attributes.

Demonstration of water production conditions also creates a good image for the manufacturer. The emphasis must be on quality, purity and taste. Competently composed marketing plan can be a decisive factor in the success of a business.

Costs and income

When calculating start-up costs, you must take into account:

• cost of business registration;
• costs for drawing up projects, conducting research, obtaining permitting documentation;
• the cost of renting or constructing a new building;
• costs of purchasing raw materials;
• cost of a water bottling line;
• fund wages employees;
• utility costs;
• advertising costs;
• transportation costs.

According to rough estimates, the profitability of sales of the drinking water bottling business is about 17%. With a successful combination of circumstances, you can return the initial investment in a year and a half.

" - vending machine for the sale of bottled water in consumer containers.

Price (new): 139,000 rub.

Price (used): 125,000 rub.

Rent (1 month): 10,000 rub.

Description:

• Vending machines for bottling water are produced both for outdoor use and for indoor use.
• The cleaning system of the device consists of eight stages, which include: mechanical filters, activated carbon, reverse osmosis, mineralization and an ozonation system for containers.
• Vending machines pour clean water into consumer containers.
• Vodichkovv vending machines produce purified drinking water with indicators close to those of the first quality category water, due to the additional purification of water from a municipal water supply source.
• The machine accepts coins and bills.

Water selling device Vodichkovv for the street with an anti-vandal cleaning system

Peculiarities: The filling module is installed on the outside of the house, and the water purification system is installed in a closed and remote area. The buildings can be located from each other at a distance of no more than 10-15 m.

More photos of the Vodichkov drinking water filling machine:

Specifications

Drinking water bottling and sales module

Free-standing cleaning system module

Water bottling device “Vodichkovv. Entrance"

Peculiarities: the machine consists of a steel body with a built-in cleaning system and storage tank. Installed in the entrances of apartment buildings, inside buildings and structures, office buildings on the ground floors, grocery stores, indoor markets with positive temperatures.

It is also installed in office buildings on the ground floors for bottling water into containers from 1 to 20 liters.

Price (new): 150,000 rub.

We provide these devices for rent for a period of 3 months. All used devices have a 1 month warranty. During this time the service is free. In case of malfunction, we will refund your money!

Specifications

Service:

No special knowledge is required for service. The devices have all the necessary certificates.

There are new and used Vodichkov devices for sale

Buy vending"Vodichkovv" vending machines for selling bottled water into consumer containers in Moscow are available in our company In-Vend.

We offer our clients favorable conditions for cooperation and delivery to all regions of Russia. The price of the devices depends on the configuration and technical characteristics. The entire offered range is covered by a warranty period.

Our specialists will help you install and configure the machines, as well as give recommendations on how to increase the profits of your vending business.