Baking business at home: tips on how to open a pastry shop from scratch, necessary equipment. How to learn how to make cakes - a hobby for those with a sweet tooth with a creative approach Making cakes, decorating individually

Do you like to bake beautifully and deliciously? Temporarily unemployed? Do you want to try your hand at starting your own business? A cake baking business is exactly the kind of activity that will bring you pleasure from work and a good income.

Maximum investment for home business— 40,000 rubles, the payback period of the project is 4-5 months.

Homemade cakes to order are a good business idea

Do you have any doubts?

Let's figure it out:

1. No celebration is complete without a birthday cake, especially children's parties.
2. You can organize a pastry shop in your own kitchen without renting premises and equipment.
3. Baking is a creative process that brings income and aesthetic pleasure.
4. There are many ways to find clients - the Internet, acquaintances and friends, children's playrooms, wedding salons.
5. It's easy to start a business.
6. And it's also easy to close if you lose interest in it.
7. Fast payback production, minimum investment to launch it.
8. Stable consumer demand.
9. Registration of an individual entrepreneur is not required to start working and receive income.
10. Freedom of pricing. You set the cost of the product yourself, based on its weight, design complexity, and composition.

Startup benefits

Separately, I want to highlight the main advantages of a startup - modest initial investments, the opportunity to run a business from home, and the unoccupied niche.

More details about each item.

Small investment

If you plan to start working from your own kitchen, you will only need to purchase some baking equipment. To purchase whisks, decoration products, mats for drying mastic decorations, tools for working with mastic, plungers, molds for decorations, baking paper, a turntable and some other “needs” you will spend a maximum of 30,000 rubles.

Possibility to work from home

Having your own kitchen is enough to make masterpieces, test your skills, find buyers, and prepare the first advertising samples of products.

Niche unoccupied

Baking homemade cakes attracts many mothers on maternity leave and those who are temporarily unemployed, but not everyone manages to turn their pastry hobby into a profitable business.

Take your business seriously, create advertising for yourself, channel your creativity in the right direction and success is guaranteed.

What about competition - market analysis

The confectionery market has a number of features that need to be taken into account:

• short lead time for product sales. A beginning entrepreneur needs to work to order and actively establish sales channels;
• high competition in sales of low-priced products and low competition among expensive cakes and other products. 80% of sales in confectionery stores come from sweets with a price of 180-240 rubles;
• huge selection Russian raw materials: berries, fruits, nuts.

Your main competitors are large industries and those who, like you, chose home-baked goods to earn money.

Analyze the market in your area of ​​the city, study the experience of competitors, find out where and how they receive orders. Offer interesting recipes, unusual design, tempting product prices. In order to confidently compete with large confectionery shops and “house makers” like you, you need not only to attract attention, but also to retain it.

At first, you can only count on friends and colleagues. Holiday at your spouse's work? Bring an original delicious cake and orders from his work colleagues are guaranteed.

How to start a cake business - step-by-step instructions

A clear concept is the key to the success of any enterprise. Before you start selling your first product, think over an action plan, decide on the scale of the enterprise, and make a list of equipment and materials to be purchased.

Let's look at each step of starting a business: where to start and what to pay close attention to.

Step 1. Find a room

If you have private house, there is a free room or a spacious kitchen, part of which can be used as a mini-workshop for baking desserts, then you don’t need to look for anything. If the sales volume does not yet exceed one item per day, the issue of rent is irrelevant, at least until your production becomes cramped in this area.

If you are focused on a large volume of products from the start, already have clients and have start-up capital, feel free to look for premises to rent.

Rent a room in residential area. When choosing, keep in mind that it will serve as both a confectionery shop and a store, so it needs an appropriate layout, interior and location that is convenient for customers.

Step 2. We purchase materials and equipment

Surely baking is your hobby and you already have everything you need for work. But you still have to buy some things. In particular, tools for working with mastic, a set of pans, a syringe, a blender, a mixer and various attachments.

You will also need flour, sugar, coconut flakes, candied fruits, raisins, food coloring. It is better to buy these components in advance and in large quantities to reduce production costs. But perishable food- milk, cream, butter - it’s better not to buy for future use.

Costs for purchasing equipment from scratch:

Step 3. Selecting personnel

The need for personnel will arise when you have worked client base and you will receive more than one order per day. For the first couples, your own hands will be enough.

If you start to expand your horizons, hire a good pastry chef who will substitute if necessary and help you increase production volumes. As the number of orders increases, your confectionery shop will need a courier to deliver sweets to customers.

When hiring a pastry chef, ask to see a medical record, give a paid trial task to make sure of the potential employee’s culinary abilities.

Step 4. Launch a business and look for clients

The success of a business depends on the quality and beauty of the products, but more on how you present yourself.

Ways to find buyers:

1. Acquaintances, relatives, friends, work colleagues. Use " word of mouth"to the maximum. It will provide the majority of customers.
2. Advertise your services on forums where young mothers communicate.
3. YouTube. Make a video about your favorite recipes, about how another masterpiece is born in your hands, talk about the composition, the naturalness of the ingredients.
4. Advertisements on trading platforms. Be sure to include several photos, indicate the price, and contact information.
5. Advertising bulletin boards on the Internet.

Step 5. Register a business

You will need to register your business once you have built up a good customer base. The most convenient form of activity for you is an individual entrepreneur. You don’t need a lot of documents to complete it.

Income is taxed according to a simplified system, that is, you will have to pay only 6% of the income to the tax service. total income without deduction of expenses or 15% of net profit. Having registered as an individual entrepreneur, register with the Social Insurance Fund and Pension fund.

OKVED code 10.71.2 - Production of flour confectionery products, cakes and pastries for non-durable storage.

Be prepared for an inspection to visit your rented premises. It must meet sanitary and fire safety standards.

To help a novice entrepreneur, here are some brief recommendations on the main stages of opening your own mini-confectionery shop:

How to advertise your products

Let's look at a few effective ways attracting buyers.

Through social networks

Post not only photos, but also videos of the cooking process. This will confirm your authorship of the photographs and clearly demonstrate your confectionery skills.

One of the “divorce” schemes: a client leaves an order on your public page. While you are not online, the scammer will answer for you, asking you to pay for the order. He will send false details to the client and, having received the money, will disappear.

Using flyers or business cards

Even if you work alone in your own kitchen, you need business cards. Give them to your customers with every order. This way you will increase your client audience.

Flyers is another effective print type of advertising. Post them up and distribute them to your friends. Take some to the nearest supermarket, to the locker counter, to where purchases are put away, and to other places you frequent.

Through advertisements in newspapers

Place advertisements in the most popular newspaper advertisements, as well as in free ones printed publications, which are distributed on the streets. Advertising in them is not expensive, but it brings in more buyers.

Using your own website

Your own website is one of best methods promoting your services. Post photographs, videos, descriptions of new recipes, and your thoughts on the topic of cooking and confectionery.

If you yourself do not understand how to create and promote a website, ask your friends for help or take simple training. There is plenty of information on this topic on the Internet.

Useful video from a webinar about selling cakes on how to take photos of products, how to make a portfolio, how to attract a buyer:

Useful tips for those who want to make homemade cakes to order

I'll give you a few useful tips from those who have achieved success in this field.

The presentation of even the most delicious and spectacular dessert is spoiled by the simple cardboard or plastic box in which it is packaged. Choose interesting packaging options for your sweets.

Order a package that indicates the date of manufacture, the composition of the treat, your contact phone number. Box design is an original way to stand out among competitors, as well as convey necessary and important information to the buyer.

The most important mistake of novice confectioners working at home is overestimating their strengths. This especially applies to mothers on maternity leave who have chosen this business as a part-time job.

Even if you are determined to turn your hobby into a profitable business and are ready to work hard alone, still find yourself an assistant who will replace you if necessary and help you quickly and efficiently fulfill orders when their number increases.

Don't limit yourself to baking birthday cakes with fondant decorations. Offer your customers cakes, cupcakes, muffins, macaroons, cheesecakes, rolls, pies, and small cakes. Focus on low-calorie and dietary recipes.

The wider your range, the larger audience you will be interested in. Make an advertisement for all types of confectionery products that you do well. Post the photo on your website or social media accounts, sign the name, composition of the products and indicate the cost.

Planning in business is the first step to success. The clearer you are about your goals, the sooner you will achieve success. A business plan is insurance against unnecessary expenses and annoying mistakes. When drawing up a plan, describe each stage of production, starting from choosing baking recipes and ending with delivery of the finished order to the customer.

Planning also reflects the financial part of the work: the costs of purchasing materials and necessary equipment, advertising, packaging and expected profit.

Create a production schedule. By consulting it, you will evaluate the correctness and effectiveness of your actions.

Set clear goals for yourself, for example, earn 15,000 rubles in the first month or sell 5-6 cakes a week, and systematically move towards your goal.

Video about how a confectionery hobby grew into a profitable business:

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Hello girls! I have a question right away. Do you like cakes? Stupid question, I know. Sweets are the biggest weakness, not only of ours, but also of our men. After all, according to statistics, 87% of men and only 46% of women have a sweet tooth! Do you want to learn how to bake cakes to order or for yourself?

From this article you will learn:

It's not as scary as it seems at first glance. I once learned, and you can too! No matter how banal my words may sound, the main thing in this matter is desire and effort. Talent is by no means a key condition for success, but just a natural inclination that needs to be constantly developed.

Why do I need this?

Baking is a good source of income. Now every second family orders cakes from home confectioners for children's and adult parties, for weekends, and for no reason - to indulge. So good craftswomen are doing well.

If you’re not ready to start a business, just please yourself and your family. Imagine how surprised your guests will be when you offer to drink tea not with store-bought cakes, but with an amazing homemade dessert!

In general, everything related to cooking and housekeeping is in our blood. Just don't deny it. There is no need for this talk about how in the modern rhythm of life it is easier to order a ready-made cake and not worry about it.

My friend Oksana is a convinced careerist. She works day and night, she made herself, she is so self-sufficient that she divorced her husband, she simply doesn’t need him! As much as she doesn’t like doing housework, no, no, and she’ll ask me for a recipe for a good pie or bake a cake.

Even adherents of proper nutrition, vegetarians and raw foodists make cakes according to their own special recipes. All because it is in our blood! You can't fool nature.

I'm ready! Where to start?

First of all, soberly assess your skills. Based on them, select optimal plan further actions.

1. Level zero - you have never approached the oven at all, and you don’t even know where it is. You don’t keep flour at home, and you have no idea what kind of baking dish it should be.
2. So-so cook - you made charlotte twice, but once you had to throw it away. Once I found a simple cupcake recipe on the Internet, my husband praised it, but in general they were a bit tough.
3. The beginning of your career - you bake cakes on holidays, and making them brings you pleasure. There are a couple of proven recipes. It turns out very tasty. But there is not enough experience. There are problems with the decor, and they look crooked. And I’m already tired of it, I want something new, unusual.

Which category do you belong to?

If it’s the first one, then your case is the simplest! You are like a blank slate. And here the main thing is not to spoil your impressions of baking, not to be scared. Therefore, I definitely recommend contacting a trusted pastry school and starting to study under the strict guidance of a teacher and curators.

The second case is also one of the simple ones. You just need to find good workshops online or live. Take a few lessons and things will start skipping along.

And the most difficult case is the third. You have picked up the ropes, it seems that you already know everything, why learn anything? Now I’ll quickly watch a video on the Internet and there will be a new cake.

IT'S FREE TO PARTICIPATE!

No, that's not true. Confectionery art is a whole science. Previously, people studied to become confectioners in vocational schools. Now this is mainly done by specialized schools. But the meaning is the same - this is a profession in which you need to delve into the intricacies, go deeper and constantly learn something new.

It seems like I’ll throw the ingredients into the mixer bowl, whack, pour them into molds and into the oven. No, my dears. Bloggers can do all this cleverly only on Instagram. But in fact, you need to study the technology confectionery production, know the chemistry and physics of processes in order to understand what will react with what and how, which form is better to take for a cake, and which for mousse, so that nothing sticks, etc.

Equipment and accessories

Well, you found a suitable recipe on the Internet or bought good course. I want to start cooking as soon as possible. But let's check if you have everything you need in your kitchen?

Nowadays there is simply a crazy selection of all kinds of equipment in stores, and smiling sales assistants will probably tell you that you will starve to death without a planetary mixer, a multicooker-steamer-pressure cooker with built-in Wi-Fi and expensive dishes from a reliable German manufacturer. Don't be fooled by advertising!
Of course, all these gadgets can make your life easier, but they can also turn your kitchen into a warehouse for unnecessary equipment and empty your wallet.

In order to bake almost any cake at home, a beginner will need the minimum:

1. any working oven;
2. regular mixer
3. egg whisk,
4. large bowl for kneading dough,
5. baking dish,
6. the right attitude.

Everything else can be purchased gradually as needed. Over time, you will gain experience and you will understand what is really needed and what is not.

For example, it took me several months to adjust to my old gas oven. But when I changed it to electric, all the recipes began to work out the first time. Convection, electronic programmer and temperature control do their job.

I don’t bake cakes on an industrial scale, so a simple mixer with 4 speeds is enough for me. But I have several convenient bowls. Plastic and glass with a rounded bottom, larger and smaller, so that you can mix the dough and several creams at once. I always keep a pair of silicone spatulas on hand, which are so easy to scrape leftover food from the sides of dishes.

I have so many baking dishes that my mother always persuades me to throw away half of them. There was a time when I bought everything - glass, ceramic, silicone, aluminum, expensive Italian and cheap Chinese. Mom was partly right. After all, most often I use a detachable round metal mold or ring. The ring is also very convenient for collecting cakes. then they turn out very neat and leveling takes much less time and cream.

I also purchased a turntable and three spatulas for assembly. I use them according to the situation - I apply the cream with a triangular one, I line the top of the cake with a long rectangular one, and I go around the sides with a square one. So this stage began to be very easy.

What about the products?

It’s worth thinking in advance not only about the technical side of the issue, but also about the ingredients. It is better to purchase everything you need in advance. Of course, most products can be bought at any store near your home. But if you are going to do everything as professionally as possible, then you will have to look for something in specialized confectionery shops or on the Internet.

And before you rush to cook, read the recipe carefully. Do not ignore food temperature recommendations. Sometimes it is better to take the eggs out of the refrigerator in advance, because the whites are much easier to beat. room temperature. On the contrary, it is better to keep cream in the cold for at least a day. then the cream from them will come out very dense and stable.

Decoration and decor

The cake is baked and assembled. Let's move on to the fun part - decoration! It's a very creative process that I always look forward to. Usually I don’t yet know what kind of sponge cake I will bake and what I will put in the filling, but the image of the finished cake is already ripening in my head. What will it be like on the outside? White, pink, multicolored? Do I cover it with fondant or cover it with ganache? Or maybe it will be in the shape of a heart or with figures of cartoon characters, as children love?

It's great that you can fantasize on any topic and easily bring everything to life. If you try really hard, you can learn to make unrealistically beautiful cakes. For beginners I recommend something simple:

1. Fruits/sweets. This is the most current way to decorate desserts. Throw some pieces of fruit and berries on top - that's it! And the main thing is that it always looks fashionable and fresh, and does not oblige you to anything. Instead of berries, you can use ready-made sweets - marshmallows, small meringues, chocolate pieces, cookies, M&m's, Raffaello, marmalade and all kinds of confectionery toppings. This cake will be perfect for both children and adults. And if you put a mini bottle of alcohol on top, you will get a great birthday gift for a man. Any topper or candle will work here.
2. Printing on sugar or wafer sheets. Also a no-fuss option. Even I have several places in Murom where you can print any picture on a special confectionery printer. IN big cities there will be no problems with this. In online stores I often see ready-made pictures. All you have to do is choose the size you need and order home delivery. Previously, such pictures were sculpted on the surface of the cake. Now many people cut them out and attach them vertically. The cake becomes dynamic and alive.
3. Cream roses and curls. You are wrong to think that this is a relic of the past. All you need to do is choose a modern nozzle for a pastry bag and practice a little. Look how modern confectioners play with this theme in a great way.
4. For wedding cakes, fresh flowers are often used instead of cream ones. Of course, they look more tender and fresh, creating a unique atmosphere of celebration. Decorating with them is very simple. Nature created this beauty for you.

A novice pastry chef should always remember that you shouldn’t go overboard with the design. A cake with a simple icing inscription “Happy Birthday” will look much neater. It’s better to add a couple of cherries than to pour everything at once.

Modern cakes

The decor options that I presented have become almost classics. But the confectionery industry is developing rapidly, and something new is constantly appearing.

This is a real sensation. They burst into our refrigerators and thoughts a couple of years ago and still have not lost their relevance. This is a huge field for experimenting with tastes and textures. Add some exotic flavor and a new dessert is ready!

In addition, these cakes require minimal decoration. For example, “three chocolates” is good on its own. You add any coloring to the mousse, add a strawberry on top, look at it and smile. You can freeze it slightly and cover the top with glaze - regular or mirror - to your taste.

Did anyone get bored? What if I talk about desserts that have practically replaced classic cakes from the top of the most ordered sweets? Yes! And there are many of them.

In the first place here are cupcakes - either muffins or cakes. You can hide any filling, berries, nuts inside, and put a voluminous cream cap on top. Their beauty is in their ease of preparation. minimum costs everything in general - time, money, dishes. Just think, to serve a cupcake to your guests, you don’t need a knife or a plate. Bake them in paper molds and forget about long washing dishes.

And here is another portioned dessert - trifles. They are served in disposable transparent cups or any glassware. The idea for making them can be taken from any cake - even red velvet, even Snickers, even Napoleon. Layer layers of pieces of cakes, cream, filling, berries or fruits in a mold and get absolutely new look a dessert that everyone will love.

Well, my absolute favorite is ! 20 minutes of free time, 500 rubles for groceries, and the end result is the most popular dessert of all coffee shops and restaurants.

We make to order

We gradually approached the topic of baking to order. It's not just like that. In fact, many people come to this. If you love baking and are good at it, then why not turn your hobby into a source of income?

Mostly women think that it is difficult, you need to invest a lot at the initial stage. But look around? You are not launching a factory, but a small home bakery. You probably already have all the necessary tools and equipment, which I wrote about at the beginning of the article. You use several proven recipes. There will always be a couple of glasses of flour, eggs and butter. What's missing from this diagram?

That's right, clients! But if you start baking regularly, they will appear on their own. First, relatives will ask you to bake a cake for a family celebration, then a friend will ask, and then word of mouth will start working. At the initial stage, it is important for you to get your feet wet and earn a reputation. Therefore, housewives often sell their first cakes at cost. My colleague simply gave her clients a list of products they needed.

It’s important not to forget to take photographs of all your work, collect reviews to create a portfolio, start maintaining a page on a social network, and then you can start advertising.

Where to learn everything? Choosing courses.

I think many people have a mess in their heads right now. How to organize everything, put it on shelves so that everything works out? We need some kind of training system step by step instructions or something. Do you think there is such a thing? You can search for answers to your questions on the Internet for a long time and sift through a bunch of information. Or you can save time and take a confectionery course.

LEARN MORE ABOUT THE COURSE!

I would conditionally divide all courses into two types - live and online.

Living ones have one big advantage - you can touch everything with your hands. You cook side by side with a pro, ask questions, control the process and at the end try the finished cake or even take it home with you.

But the disadvantages of this teaching method, in my opinion, outweigh all the advantages.

Firstly, you need to have a lot of time and be relatively free. Not everyone can go somewhere after work or on a weekend. This option is unlikely to be suitable for mothers of small children.

Secondly, the prices are sky-high. The cost of your training includes the cost of products, equipment, studio rent, utility bills, salaries of teachers and organizers, not to mention advertising and other little things that you don’t feel, but they are there.

Thirdly, you will study in a group of 10 to 20 people. Think back to school and laboratory work. Someone understood, someone did not understand, someone asks questions, and someone is shy. And when you come home, half of what you have covered will fly out of your head.

Very often online schools carry out free master classes as a presentation. On them you will cook together with the pastry chef live. As a rule, recipes are selected that are simple, so that the cooking process does not take time. In such classes you will appreciate the quality of remote learning.

IT'S FREE TO PARTICIPATE!

Video lessons

As a rule, full-fledged cakes are not prepared online. Lessons are recorded on video and edited. At the same time, you see all stages of preparation, complex and important points special emphasis is placed.

Using the video, you can start cooking right away. After all, it’s easy to rewind or pause it at any time.

If you are looking for a proven online school, then I recommend the home pastry school " ProfiTrolls».

There are courses of varying difficulty levels here, and prices are below average. It’s great that each student is assigned a personal curator who will answer all questions and give practical advice at any time. This means no general chats for you and a bunch of unanswered questions. The curator, like a guardian angel, is always in touch via messenger.

You can try your hand at a free master class tomorrow. Register using the link and start making your dreams come true! Not only will you learn how to bake, but you will also quickly understand how to make your first sale.

I’m wondering what kind of cake you would like to make right now? Maybe you have a loved one or who you really want to learn how to bake?

Thanks in advance for your comments! Wait for new articles on confectionery topics, coming soon!

Where to start baking cakes at home - enough. Let's consider whether it requires special education and big investment, and whether it is necessary to pay taxes on it.

Ordering cakes from a home pastry chef has become a common occurrence in modern life. I would like this holiday attribute to please the eye with its uniqueness and be better than its store-bought counterpart. Most often, baked goods are ordered for the following reasons:

Despite the fact that the number of private confectioners is growing every year, orders for them are not decreasing either. The popularity is promoted by the exclusive decoration of cakes, the opportunity to order your own version, which will not be similar to any other.

Homemade cakes are also distinguished by the use of only natural ingredients. The composition does not include vegetable fats, margarine, preservatives and other chemical additives. This makes them attractive for children's parties.

Features of a cake baking business

Baking cakes to order is done in most cases by those who, for some reason, are forced to stay at home. These could be mothers who have small children, parents or children with disabilities. Often such businesses are opened by women who have retired but have not lost their creative activity. Or those who are actively involved in baking at home as a hobby, but want to replace their main job.

The main feature of this business, which has both pros and cons, is that you can earn money without leaving your home, or rather, from your own kitchen. The second feature is small investment and lack of special education. And finally, the cake maker can independently regulate his working day, loading it entirely or taking a day off.

Much depends on a person's marketing abilities. The cake must not only be prepared expertly, but also presented beautifully. This is where the ability to take high-quality photographs comes in handy.

Benefits of Baking Cake

Before you organize the production of custom cakes and pastries, you need to think about the pros and cons. Many people tend to overestimate the features of this business. The fact that there is enough kitchen to run it has value for some, but not for others. Not everyone can organize their work day correctly either.

Let's look at the objective advantages in Table 1.

There are individual characteristics. For some, this is their favorite hobby. During my hobby, I accumulated the necessary material resources.

Home pastry chef mistakes in video:

Market Competition Analysis

Before plunging into the world of the sweet business, it doesn’t hurt for the future confectioner to study the work of competitors. This activity must be approached calmly and judiciously. The Internet is replete with bright, high-quality photographs of baked goods by famous and not so famous masters.

If you take an unreasonable approach, you can get confused. Even purchase some complexes, especially if you see the works of famous professionals. It’s worth looking at it from the other side: you have a lot to learn, because they all started once too.

You need to browse websites with a pencil in your hand, making notes. What to pay attention to:

This kind of work needs to be done regularly. Because there is always someone new in this market who has something to learn from.

Business registration

By law, everyone who makes a profit from their activities must pay taxes. But in practice, of those who make cakes to order, very few are registered with the tax service. As a rule, confectioners prefer not to waste their time and money on legalizing the sweet business.

This position is due to the fact that some people make only 2-3 orders a month for their friends. Of course, paying taxes on such volumes is unprofitable. But even those who have built up a large clientele are not eager to register. How correct this is, we will consider below.

Advantages of those whose business is legal:

• Possible to work with legal entities
• rent a room
• get a loan for business development
• expand your activities through franchising

All of the above advantages subsequently turn into real profits. For example, working with legal entities. For corporate events and company anniversaries, they order expensive, heavy cakes. But such organizations do not work with illegal immigrants, so if you want a thriving business with development prospects, you need to register.

Having registered, an entrepreneur may find himself on a so-called tax holiday. In the first 2 years, certain types of activities, which include confectionery services, are not subject to taxes. This allows the business to get back on its feet and begin to develop.

Product range development

One of the most difficult problems a new businessman needs to solve is finding his client. It will be much easier to do this if you decide on the main assortment. First, think about who your customer will be. If there are children, then the assortment should consist of mastic cakes with mastic figures. These are exactly what parents order for their children’s birthdays.

Wedding cakes will require special preparation and equipment. More often than not, these multi-tiered works of art are not only difficult to prepare, but also difficult to deliver to the client. For beginners, there are easier options: without mastic, with ready-made figures for decoration.

Among confectioners, there are several areas that determine the assortment:

• baking homemade “naked” cakes, in which the layers are visible
• covered with mastic of various shapes and colors
• with handmade figures
• multi-tiered cakes with flowers and figures

Cakes must be photographed. The quality of the photo is very important here, and not just how the cake looks. Therefore, you can first hire a professional to shoot. The collected portfolio is very important in order to interest the client.

Ways to attract customers: advertising and marketing

In order to attract clients, you need to decide who they are. Age, gender, occupation, marital status. This is important in order to understand where exactly to look for your buyer.

Let's say that you made the first few cakes for the birth of a baby in the family. You liked decorating this way and would like to develop in this direction.

So yours potential clients- young families with children. More likely not even families, but mothers. After all, most often they are the initiators of the order. This means you need to look for them on specialized forums and groups. Here they act depending on the circumstances. If advertising is needed, it must be regular. And in a few months word of mouth will start working.

Using online methods

Craftswomen prefer to advertise their cakes by creating special pages on social networks. Basically, these are Instagram and VKontakte. It’s a good idea to use regional forums for promotion. What you need so that you don’t get lost in the world of diversity of the same competitors’ products:

You need to look at your page at least once a day. Customers don't like it when the wait is too long. Gradually add potential customers as friends. To do this, look for special groups, for example, “Moms on Maternity Day.” Put a filter on your city and send suggestions.

If you are a supporter of business on a large scale, then you need to hire professionals who will write small texts and activate a page on social networks or promote a website. Such expenses pay off faster.

Offline advertising

For most home confectioners, promotion began with cakes at their own celebrations. Many received their first orders from relatives, friends, and close acquaintances. One should not neglect the possibilities of transmitting information from one person to another. By the way, bad news travels just as quickly. Therefore, value your reputation and perform quality work for each client.

Finding a room

One of the advantages of running a home business is the availability of a ready-made premises, a kitchen. It should always be clean, and all utensils should be in their places. All work equipment must not only be washed, but also rinsed with boiling water. It is better to take precautions than to make excuses to the client in the future.

If there is too little space at home for your activities, then you must rent a room where there is an uninterrupted supply of hot/cold water, a toilet, and the ability to connect equipment. For many, the decisive argument is the price, but one should not forget about the location of the future kitchen.

Business equipment

Depending on the type of cakes you plan to bake, you will need different tools and equipment. Among them there are those that cannot be replaced by anything, and there are those that are duplicated by ordinary means at hand. Equipment that forms the basis for a home pastry chef:

All tools and equipment must be of high quality. For example, the success of an enterprise largely depends on the stove. It should hold the temperature and bake well both from below and from above.

How to set up a workspace at home

Homemade workplace the pastry chef should become a mini version of the confectionery shop. A good exhaust hood is required. You must have special utensils for baking cakes. It is advisable to have a separate one for kneading dough, whipping creams, mixing dyes, mastic and ganache. Everything should be within walking distance, at hand. Used dishes should be washed immediately.

To prepare and cut the cakes, a regular kitchen table will do. It should be spacious enough. You will also need more space to install the turntable and decorate the cake. It is better to decorate the cake away from the stove so that there are no temperature fluctuations, which negatively affects the chocolate parts, buttercream, ganache, etc.

Organization of a mini-confectionery

Setting up a mini-confectionery shop will become possible when you have a firm foothold in the confectionery market. There will be an established client base and experience. This will require large investments, but will also provide greater profits. If you are ready for this, then you need to step by step:

• find a room
• purchase new equipment
• hire staff
• run advertising

If you plan to make a cafe on the basis of the workshop, then you will need tables, chairs, cash registers, shop windows, sign. Additional money will be needed to renovate the visitor hall.

Recruitment

You must determine the minimum number of staff for a confectionery yourself. You can take on some functions yourself. For example, delivering orders to customers or decorating cakes.

For the workshop and cafe you will need:

• confectioner
• cashier in the hall
• cleaning woman
• courier

If you have non-disposable dishes, then in addition to the cleaning lady there should also be a dishwasher or dishwasher. Although you will also have to wash the dishes by hand. Everyone, especially the pastry chef, must have a health certificate.

Purchasing ingredients

In order for cake production to be profitable, you need to buy products at favorable price. If you have 2-3 confectioners working for you, then it is quite possible to make purchases at wholesale stores. If the volume is small, it is enough to choose a hypermarket that is nearby and has low prices.

The products must be of high quality so that customers are confident that your cakes differ from store-bought ones not only in appearance, but also in quality. The taste of the cake is influenced by the use of natural butter and cream. They should not contain vegetable fats.

Formation of pricing policy

The price of a cake consists of several components:

• cake weight
• price and quantity of ingredients
• labor-intensive assembly
• duration of decoration
• complexity of figures and details for decoration

There are two ways to introduce prices to the buyer: publish them immediately on the website or page, or send them at the client’s request. The first is preferable; the cost of the cake should not be a secret.

Costs for making one cake

The amount of expenses depends on the size and purpose of the cake. Homemade baked goods are heavier than store-bought ones, since they do not contain ingredients that artificially create volume. Most often, custom-made cakes cannot be less than 1.5 kg. For cake layers weighing 2 kg you will need on average:

After simple calculations, it turns out to be 260 rubles. Don’t forget that the cost of molds, mixer and other tools must be included in the price. If the oven and stove are electric, the cost of the cake will increase.

For cream, mastic and decorations you will need approximately 400-1000 rubles. With a minimum wage you can make a very beautiful order. So, the minimum required to create a cake is 700 rubles.

Income from the sale of one cake

The most low price for 1 kg - 1000 rubles. Accordingly, the difference between selling 2 kg of cake and production costs is 1,300 rubles. This is not net profit, there are expenses for tools and so on.

If you spread the cost of purchasing equipment over a year (although it will last longer), it turns out that you need to pay 100 rubles per day. This is with an initial investment of 30 thousand and a full load for a week.

For electricity detergents, unforeseen expenses - another 50-70 rubles. daily. If you have a mini-confectionery, then rent costs are included, wages employees. But the volumes in this case are different, at least 3 cakes per day.

Example of a cake production business plan

Not that difficult. It is enough to have an idea of ​​how to make a cake and what is needed for it. All stages are transferred to a simple table 2.

The following picture emerges. If you don’t register, bake cakes in your own kitchen and don’t make a website, the initial costs will fit into 30-50 thousand rubles. With a serious approach to the workshop, investments increase to 100 thousand or more.

Production process

Usually the cake is made within 2-3 days, depending on the complexity. The production process can be divided into several stages:

Some time passes between these periods. For example, it will take about 10 hours for a biscuit to ripen.

Search for customers

There is no need to wait for the weather by the sea, you need to actively look for customers. Various resources can be useful for this, including work colleagues, friends, and acquaintances. There is no need to expect immediate results from such advertising.

In addition to surrounding products, they should be offered to cafes and restaurants. To do this, you need to prepare a catalog with photographs of cakes, and be sure to indicate the composition of the product on each. In addition, it would be useful to attach permission from SanPiN.

Difficulties for an entrepreneur

Difficulties can be of a professional nature, for example, the inability to produce certain type cake and accompanying ones. One of the problems is delivery. finished product. Often, packing and delivering dessert safe and sound is more difficult than preparing it.

This especially applies to multi-tiered cakes. They are often assembled locally, especially for events such as weddings. This point needs to be thought out in advance so that customers know exactly how delivery will be carried out.

In order for your business to develop successfully, you need to immediately think through several points:

By thinking through such little things in advance, you will find clients faster.

Profitability of a cake business

It depends not only on the difference between income and expenses. The presence of an interesting idea when designing, promotion of a website or account, and the size of investments influences. There are confectioners who have been working on the same equipment and using the same tools for years.

As a result, they get a stable profit. Therefore, it is necessary to clearly control expenses and income so as not to end up in the red. The other extreme is constant large investments and lack of profit. This problem can be solved by purchasing a franchise.

Franchise business

What does a franchising agreement give to a beginning entrepreneur? With its help, he can solve at least 1 problem: finding clients. If you act under a certain brand, then confectionery those who trust this brand will buy.

The asking price is 300 thousand, and you need to calculate the profit yourself, taking into account the capabilities of your equipment.

Making cakes at home and organizing a mini-bakery are two areas of business that are related to each other. The first one is possible even for a mother who is on maternity leave with her baby. The second option is for those who have already succeeded in this direction and want to expand production. Ordering homemade cakes is a service that is gaining momentum every year. With the right approach, this creative endeavor can be very profitable.

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The cake will be a table decoration for any occasion. Sometimes you want to surprise your guests with unusual baked goods, not bought in a store. In this article we will tell you how to learn how to bake cakes at home. Let's consider all the subtleties of preparation. But first, we’ll tell you where a beginner can start.

Sometimes a person has different desires. For example, one fine day the thought may come to mind: I want to learn how to bake cakes. Before you start learning the basics, you need to be aware that the process is long and requires skill, patience and imagination. And you shouldn’t be afraid to experiment. But this is when you will already get classic cakes with a solid A+.

Room

How to learn to bake cakes? What do you need for baking? Of course, every master will need a room to work. The kitchen should be spacious (preferably), fully equipped with high-quality appliances. When there are problems with the oven, it will take much more time to learn how to bake good cakes. After all, it is important that the base is baked and not burnt. You can also use a slow cooker.

Tools

You will also need tools:

• Be sure to have a mixer with different attachments; a whisk won’t hurt either. At first, he will be a lifesaver. If you don’t have a mixer and need to buy one, then it’s better to take a stationary one. Beating egg whites sometimes takes time. And while the mixer is doing this, at this time you can prepare other ingredients.
• Bowls different sizes made of plastic, stainless steel and enameled.
• Different sizes of spoons, forks and spatulas.
• cakes. It is advisable to purchase detachable metal and silicone ones in different sizes. The shape can be varied; it is not necessary to buy only round ones.
• Be sure to have a kitchen scale that is accurate in grams. Sometimes just 1 extra gram can ruin a masterpiece.
• Measuring cups and spoons will come in handy.
• Pastry bag with nozzles. It is much more convenient and easier to use than a syringe.
• Stencils for applying patterns.
• Brushes for smudging and painting on a cream base.
• Equipment for rolling out dough. For example, a rolling pin.
• Food film.
• Apron and headscarf/cap.

Ingredients

It is important to check the recipe more than once to ensure that all the necessary products are available. Before you start cooking, be sure to have everything at hand or within close reach. There is a basic list of products that is used for almost every baked product. It is advisable to have them in the house all the time. In the process of work, each cook develops his own list of necessary products.

Books are needed!

To learn how to bake cakes professionally, you need to buy more than one cookbook about baking cakes and cake layers for them. After all, the recipe for one pastry varies from book to book. You can take into account all the nuances, choose the most useful chips, then the cake will turn out incredibly tasty.

Think about the design of future products

You need to work on decorating the cake in advance.

• It is recommended for a beginner to start with mastic. This is a fairly elastic mass, reminiscent of unleavened dough for chebureks, and tastes sweet. You can simply cover the entire cake with it. And put an inscription or a kind of drawing on it. You can cut out decorative elements from it.
• You can buy a spray (confectionery) and cover the cakes with it, either separately or on top of the mastic.
• Or buy ready-made figures to decorate the cake. They are all edible. They can be in the form of flowers or with inscriptions.
• There is also simply colored sprinkles that will decorate any baked goods, not just a cake.

Sometimes it is recommended to start making cakes from store-bought cake layers in order to thoroughly master the process of assembling and soaking the base with creams. Moreover, the purchased cake is always smooth and perfectly round. Initially, the simplest cake designs are selected.

How to learn to bake cakes from scratch

Before you start practicing, it is recommended to watch several videos on making simple cakes. Then start learning how to make cakes. A perfectly smooth and well-baked and fluffy (sometimes not fluffy) cake layer is the basis of a beautiful cake.

Description of making a cake from scratch:

1. Buy special confectionery flour. It contains less gluten, so the dough is not as fluffy as in buns. It is sold in any grocery store. If it happens that it is not on the shelves, then you can cook it yourself.
2. To do this, take 1 empty glass with a volume of 250 ml. You need to pour 60 g of corn starch into it and fill the glass to the top with wheat flour (highest grade). Pour mixture from glass into bowl required size and mix thoroughly. After this, the resulting flour must be sifted. To make the dough more fluffy, it is recommended to sift it 2-3 times.
3. Before you start kneading the dough, you need to prepare all the necessary ingredients. You need to start by mixing all the dry ingredients. Mix thoroughly so that you can use it immediately later.
4. Recipes often call for the use of milk and even specify its fat content. It is not recommended to deviate from the recipe at first. But you need to know that whole milk can be replaced with its analogues.
5. Be sure to keep track of what kind of oil is required in the recipe: butter or vegetable. If it is creamy, then it must first be melted in a water bath. Sometimes it also needs to be whipped. If the oil is mixed up, the taste of the cake will not be the same, and this will also affect the appearance.
6. Use the mixer only to beat egg whites. In other cases, use a whisk or spatula.

Step-by-step preparation of sponge cake

The ingredients are for one large cake or two medium ones. You will need:

• 4 chicken eggs(elite);
• 450 g pastry flour;
• up to 7 g salt;
• 17 g baking powder;
• 350 g granulated sugar;
• 250 ml milk (whole milk or its analogues);
• 25 g vanilla sugar;
• 180 g butter (pre-melt).

You should start preparing the dough by mixing: flour, sugar, salt and baking powder. Be sure to mix everything very thoroughly.

Add milk, melted and cooled butter, eggs and vanillin to the dry mixture. Stir until the mixture becomes homogeneous. It is better to use a spatula to mix the dough.

While the dough is preparing, you need to preheat the oven. The temperature should be 180 degrees. It is better to cover the mold with baking paper, do not grease it with oil. If one cake is baked, then the baking time is 45 minutes. And if there are two cake layers, then bake for 30 minutes. Until the baking time is up, it is better not to open the oven. Otherwise the cake will lose its fluffiness. When it's ready, it will have a brown crust on top.

The cakes should remain in the pan for about 15 minutes after they are removed from the oven. This will make it easier for them to come away from the paper. And they don’t deform too much when transferred to a plate. The advantage of the prepared cake is that you do not need to beat the egg whites separately; the dough is prepared without any difficulties. Plus, the finished product can be consumed immediately. Or you can lubricate it with: boiled condensed milk with butter (200 g of butter per can of condensed milk); You can soak it in regular yogurt and so on.

An additional advantage of the cake is that it can be stored in the freezer for up to 3 days; before serving, it must be warmed to room temperature, this will take up to 4 hours.

It’s better to start mastering the culinary art of making cakes with recipes like these. You can also experiment with decorations on them. Then you can complicate the recipe for the cakes and diversify them with creams.

Honey cake is also considered one of the simplest. Although there are nuances in preparing the dough. You can try making cakes based on dry biscuits.

Now let’s figure out how to learn how to bake cakes according to the advice of experienced chefs. You should always follow the recipe exactly, taking the exact quantities of all ingredients. They are calculated by trial and error. Be sure to use scales. The components must be placed in strict sequence. Any, even minor, deviation from the recipe can result in failure. Experiment and add other components only when experience has already arrived. There it will be possible to determine by eye the required number of components.

Must comply temperature regime. If you set it a little less (for fear that the cakes will burn), then there is a high chance that they will not bake and will settle when they are taken out of the oven. If you rush and increase the temperature, the cake will most likely burn, but the dough inside will remain raw.

For cooking, use only clean and dry dishes and tools. Even a small drop of water can ruin everything. This is one of the important rules on how to learn how to bake cakes.

When mixing ingredients with a mixer, sometimes you should turn it off and mix with a spoon. It is good to scrape the contents from the walls. There may be lumps left there.

If the cakes were baked in advance, they should only be stored in the freezer. In the refrigerator they lose moisture and become stale. To make a cake from a frozen crust, take it out in advance so that it comes to room temperature.

You can decorate only completely cooled cakes. Otherwise, the butter decoration may melt or heavily saturate the cake. And this can cause it to become dry and begin to crumble. Don't overdo it with sugar. Of course, it will sweeten the product, but because of it the cake may burn, and the dough will not have the desired consistency.

If the recipe does not specify what the product used in the recipe should be (warm or cold), then all ingredients should be taken out of the refrigerator in advance so that they come to room temperature. This is especially true for eggs. Otherwise they will not beat well.

The dough should fill the pan only halfway, since during baking it rises almost 2 times. And as a result, the edges will be uneven, plus the escaped dough will fill the entire apartment with a burnt aroma.

If the cake is made from several cake layers, you should not simplify your work and bake one and then cut it. It's better to bake several. Then the chance that they will bake will be 100%. Give the cakes time to cool in the mold, and only then remove them from it. This way they will keep their shape better. The cream is applied in two stages. At the beginning to soak the cakes. Then for decoration. You need to wait at least 15 minutes between them.

The taste and shape of the product are important!

Those who are interested in learning how to bake cakes to order should definitely pay attention to the taste of the product. Its beautiful shape is a secondary thing to strive for. Even the most beautiful cake, if tasteless and dry, will not be in demand.

At first, you need to experiment with only one recipe until it turns out to your taste and appearance, as expected, without any flaws.

Where can you learn to bake beautiful cakes?

When you manage to cook cakes without mistakes, you want to know where you can learn how to bake products. There are several options here:

1. Attend one-day courses. They often talk about all the new things in cooking, without knowledge of which you can begin to lose even regular customers. These courses are important for those who want to learn how to bake custom-made cakes at home.
2. You can just watch online video lessons on the Internet, but there is a minus. Mostly simple recipes are considered and the most important features are not revealed, without which masterpieces will not be created.
3. A good option to learn how to bake custom-made cakes at home would be to attend paid courses. The so-called from A to Z. All the intricacies of cooking will be explained there. There will be feedback from the pastry chef and you can figure out why the dough has settled after baking, or why the cake crumbles so much, and so on.

Conclusion

Nowadays, homemade cakes are gaining great popularity. Learning to bake cakes at home is not difficult. The main thing in this matter is patience and the desire to achieve results. Then what you love will also bring financial stability. Here you need not only to know how to learn how to bake cakes, but also to be able to look for clients, and even advertise for yourself.

Why are people interested in the idea of ​​organizing baking products (cakes, pies, croissants) at home? The answer is obvious - ease and accessibility in organizing the business. Some, due to their position ( maternity leave or lack permanent job), you have to stay at home for a long time, which is why the thought of opening your own home business comes to mind in order to turn ordinary household chores into a profitable business.

Is it possible to build a business by baking products at home? Let's try to figure it out.

If you decide to do something like this, you should immediately decide what product you are going to bake and what target audience you are counting on. There are several options here:

1. Baking pies, baked goods and selling goods through offices and small retail outlets;
2. Baking cakes and other culinary products to order. For example, wedding cakes, cakes for children's parties and anniversaries. Quite a popular trend, the success of which is high quality products.
3. Working with cookeries and grocery stores. This option is suitable only for those who are able to produce sufficient volumes of products at home.

It should also be taken into account that, by law, production at home is prohibited. You can’t just go ahead and start industrial baking in an apartment. No regulatory authority will give permission for such production. Therefore, if you do home baking, do it only carefully and in small quantities.

It is best to start baking large cakes to order. There are fewer worries and more income. There are even examples from business forums on this matter:

Organizational issues

One of the first questions that interests beginners is whether it is necessary to register an individual entrepreneur? From a legal point of view, yes, it is necessary. Although at first there is no need to register a business. Why do you need extra costs for insurance deductions, taxes (you can submit zero declarations) and so on. Try to sell at least a certain amount of goods and develop a base of regular customers. You will always have time to register your business.

The need for legalization of activities will also depend on how you intend to sell the product. If your first clients are office workers, friends and acquaintances, then you can do without registering as an individual entrepreneur. If you plan to sell products to grocery stores and kiosks, then without registration individual entrepreneurship no longer possible. With regular an individual shops will not be open.

The question also arises about accompanying documents for products. Mandatory certification in our country has been abolished, but a declaration of conformity is required. But making documents confirming the quality of your baked goods is only advisable when working with stores and outlets catering. That is, when turnover appears and income grows. If you sell 1-2 kg per day, there is no point in spending on certificates. It's the same with health records.

Equipment

To produce baked goods in small quantities, you do not need to purchase expensive equipment. Everything a housewife needs for work is already at hand: a good gas or electric stove, a set of pots, pans, kitchen knives, cutting boards, a grater, a meat grinder and baking dishes. Although some costs will still have to be incurred. For example, to purchase a household dough mixer, which greatly facilitates the process of kneading dough. After all, you will have to knead tens of kilograms of dough every day, which is very difficult to do by hand. Buying a dough mixing machine or food processor will cost a little more than 20 thousand rubles.

Don’t forget about such a moment as delivery of baked goods to the place of sale. Who will distribute your products? It is advisable to have your own spacious car.

Qualification comes first!

Many people can cook, but not everyone can cook truly delicious food. For your product to be in demand, it must be tasty! You need to make the consumer literally fall in love with your product. Then even a higher price will not be an obstacle to purchase.

Those who already have experience in the culinary field will have a definite advantage. If you don’t have such experience, then you can safely turn to books, culinary sites, attend master classes, or learn from a good mentor.

How to sell baked goods?

You can start by selling products through friends. This will allow you to develop your first client base and start word of mouth. If we are talking about a birthday cake, then you can invite your friends or acquaintances to bake the cake for free (you only pay for the ingredients). Take a lot of beautiful photos and post it all in the VKontakte group. After 5 - 10 free baked goods, you will already have your own portfolio and full-fledged orders will appear.

With cakes, pies and buns the situation is somewhat more complicated. You'll have to get around a lot of small retail outlets, grocery stores and confectionery shops. Create for them a colorful catalog with your products and offer them prices that will not be higher than market prices. You can organize your own sales point near the bus station or shopping center. But this option is only suitable for those who have the time or willingness to employ a seller.

Don’t lose sight of the possibility of advertising on the Internet. Group in social networks and your own website, with proper promotion, can become the main sources of orders. The main thing is to do more bright works, colorful photographs and constantly expand the catalog of works. If you make a really tasty product, then customers will line up.