Presentation on the topic "analysis of the financial condition of an enterprise"
Slide 2 The key goal of financial analysis is to obtain a certain number of main (most representative) ...
In order to start an online store, you must first decide what you will sell and find the right product or service. This is especially critical if you have limited funding: a mistake can be fatal. While launching various Internet projects, we formulated the basic rules for such a choice through trial and error. They are quite obvious, but, nevertheless, many people make mistakes at the start.
The product must be compact. You shouldn't start trading by selling pianos. You will have to rent a warehouse, hire a mover, rent a car, and these are huge expenses.
The product must be high-margin. Cell phones with 5-10% margins do not generate enough money when sold. We have empirically established that one sale should leave at least 1,500 rubles in the company’s pocket. This is the absolute minimum. If it is less, then in case of an error you will not be able to compensate for your expenses. From each order you must receive enough money to pay for all failures associated with loss, theft of goods, or customers refusing the goods.
The product must be dear. You can’t sell teaspoons at the start: they are too cheap. You need to sell too many of them to make any meaningful money, and when starting a business it is very difficult to sell a lot. Therefore, it is better to sell a small, but expensive product.
The product must be such that it is difficult for the buyer to compare it. This is necessary so that you can set a high price for the product and avoid dumping wars. Identical product - such as, for example, an iPhone or Appliances- too easy to compare. If the buyer can easily choose the lowest price, then a price race occurs, which leads to a decrease in profits.
The product should not quickly lose value. The same photographic equipment loses a third of its value in six months. But, for example, a Parker fountain pen will cost exactly the same in two years as it does now.
The market must be non-competitive. Starting a business by selling phones or cameras is suicide. You won't sell anything because there are already hundreds of competitors in the market and you will have to spend too much effort convincing the buyer to buy from you and not from them.
A good supplier is essential. The specificity of online trading is that you often take goods from the supplier for the buyer’s order. And the buyer can refuse the purchase, even before it is completed. For example, a person orders 10 spoons, 5,000 rubles each, and then changes his mind about purchasing them. If the supplier does not accept these spoons back, then you will have big problems: you have 10 unnecessary spoons in your warehouse, which means they are frozen working capital. Therefore, it is very important to find a supplier who, firstly, accepts the goods back without problems, secondly, is ready to sell one spoonful at a dealer price, and thirdly, accepts different forms of payment.
Calling a spade a spade, you should look for a product and a niche where you can work almost monopoly. It is the absence of competition that will allow you to maintain the desired price and achieve such a level of profitability that the mistakes you make (and it is impossible not to make them at the start) would not kill your company.
A monopoly may be temporary and exist within a very limited range of goods or in a small consumer segment, but it must be just that: a monopoly. Starting a business in a highly competitive segment - Right way to bankruptcy, especially if you are starting from scratch.
Anton Epifanov worked for 10 years at the Ektako company, developing and selling electronic dictionaries. At the beginning of the 2000s I started own business: together with friends he created several dozen online stores; His success was brought by his online optics store, opened in 2005. From it grew the Levenguk company, now its shares are traded on the MICEX, the company's capitalization exceeds 1 billion rubles, the annual turnover is 346 million rubles. |
Text: Nika Matetskaya
A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open profitable business?
Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.
As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup on a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.
To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:
When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.
For effective sales you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:
Usually, when choosing a niche, they choose products that are in high demand and high-margin goods, or they settle on something that will always be in demand. For example, today watches that synchronize with mobile phone, or fitness bracelets. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.
Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to a high level of profit.
Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. There is no need to exclude market trading from your list, since the market is the place where there is a lot of traffic, especially on holidays or weekends. Here comes active sale inexpensive goods, since expensive products are simply not in demand.
A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers generate income. Here you can sell goods of different price categories. When opening a store, you need to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.
The choice of retail product for a business depends on certain factors. But experts believe that with the right choice point of sale food products are the most popular goods and win-win business. Income from the sale of products will be available at any time of the year. The disadvantages are the short implementation period and high competition.
The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as related products.
A win-win retail- these are shoes and clothes. But here you need to take into account the financial abilities of clients and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers it's the other way around. Here you can sell branded items at a large premium.
Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer Additional services in the form of a photocopier, printing documents or photographs, etc.
Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.
When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.
Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.
Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer great product range. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.
You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.
Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular products on the Global Network. This will help you make your choice in a particular area at the initial stage. List of popular products:
When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.
To open an online store in small town It is necessary to take into account that the population here has a lower income than in the metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:
These categories of goods will be in great demand in small town. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain your reputation.
How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation you can use social media, one-page sites and online stores.
When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.
Purchasing goods during a crisis should be well thought out. At this moment, by offering the consumer cheap analogue products from China, you can get good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price but good quality.
When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.
Today there are many popular Chinese sites where you can purchase goods. They sell retail and wholesale. Main sites:
Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only items under $1 or those that qualify for free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).
All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.
Today, during the economic crisis, newbies in business have many questions. What are the most popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.
In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:
A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.
With the arrival of a child in the family, parents are faced with the question “ How to choose products for children”.
Modern market replete with many various goods and brands of all sizes and colors. Among such a variety, it is easy to get confused and choose a quality product.
There are several criteria for choosing products for children.
Among them:
Taking into account the above criteria, we increase the chances of choosing a high-quality and necessary product.
From the first days of your baby’s birth, you should not succumb to advertising and buy up the entire children’s department.
First, consult with relatives or friends who have small children about how great the need is for a particular product.
>For example: An expensive changing table on wheels with many shelves for accessories is easier to replace with a portable one, which takes up much less space and is easy to transport.
In infancy, the choice of things remains up to the parents, relying on their own taste. Over time, the child grows, attends groups, tries to be in fashion trends. He has his own taste and opinion, which must be taken into account and respected. It’s hard to find a middle ground between your choice and the child’s taste, but there’s no way without it.
By purchasing new product, decide on a storage location; perhaps there is no room in the closet for another pair of shoes or a fashionable jacket.
There has always been, and will continue to be, differences between generations in fashion, clothing, music, food, and outlook on life.
Before you say “NO” to your child, consider and weigh all your options. Loving parents are obliged to understand the wishes of their children and not force them to stand out from the team and be a “black sheep.”
Before purchasing products for children, adults should remember:
We will look in more detail at how to choose a product for children separately in the sections below.
The different models of changing tables available on the market sometimes make it difficult to make right choice. We will tell you the main criteria for purchasing, types, their advantages and disadvantages compared to other models. Chest of drawers for a child's bedroom.
Convenient and safe device for bathing a baby. The child feels comfortable and swims freely in it. The circle prevents water from entering the mouth, no matter what position the baby is in. Basic selection rules, what you need to pay attention to. Video of the swimming circle in action.
Criteria for choosing a school uniform for a boy and a girl. How to decide on fabric and style. Comfortable or fashionable school uniform, what to focus on. A compromise that suits all parties. What are the advantages and disadvantages of uniforms as opposed to loose clothing.
Obesity and orange skin are now common occurrences. Women are constantly looking for ways to get rid of unpleasant blemishes and make their skin smooth and attractive. One way is to use anti-cellulite cream. How much will it help solve the problem, and which manufacturers should you trust? The composition of the cream, and which components to pay attention to.
A rocking bed or a pendulum bed is your choice when purchasing. From the large number of models available on the market, how not to make a mistake in choosing the one for your baby. Material is the main criterion. We determine for ourselves the shape and color scheme. Is it worth overpaying for additional accessories?
A properly selected mattress will ensure a healthy and restful sleep. This is the main part in arranging a child’s sleeping place, even more important than buying a crib. The surface should not collapse and be moderately hard, and not change its elasticity and shape over time. There are single-sided and double-sided mattresses on the market. Let us consider in detail what fillers exist, their disadvantages and advantages.
What is the right pillow for children? We will try to talk about this in more detail, focusing on manufacturers, sizes, and filler. After all, the child spends the first year in bed more than 12 hours a day. There is an opinion that a child up to a certain age should sleep on a flat surface without a pillow. We will try to tell you and go into all the details. Natural or synthetic fillers, which is better?
Children, as a rule, have many and different toys, including soft ones. These toys are preferred by young girls and boys. The main selection criteria when purchasing: color, quality, age, filler, appearance and most importantly a quality certificate. Reputable manufacturers make toys that are as attractive, beautiful and similar to a human or animal as possible.
Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you cannot decide on the choice of direction of activity, check out the most popular ideas what to sell in an online store, collected in this article.
So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using a special service. With its help, you can determine how often buyers show interest in a particular product by making inquiries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.
Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.
Collectible editions sell especially well online.
An online book store is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. short time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the most the best option How to sell in an online store for a beginner.
Nowadays, such products are used in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.
To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.
If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.
The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.
Such products are low cost and are always in good demand. In addition, pet supplies are difficult to find in small towns, so residents small towns Mostly they buy them online.
If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.
Can't find interesting idea What can you sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it online. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.
This is a great idea that you can sell in an online store during a crisis. If you want to open a business with small investments, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.
Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.
Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you have creative abilities, you can produce some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?
According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.
If you decide to get into this business, first of all you need to choose what to trade.
After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods at favorable conditions. Some Chinese internet stores offer free delivery, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to make a good profit, enter into cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.
It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:
Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a level high level, it will take about 10 years of intensive work and substantial investment.
In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.
Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and others intensified trading platforms. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.
And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? It is also beneficial for sellers online trading goods, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.
Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.
Significantly less often online purchases are made by:
In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.
If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.
For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.
But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets
Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores
Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.
True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100
You can refine the request for your country and select a time period for analysis
You can also check popularity by region or city here
Google Trends also allows you to compare the popularity of two different queries.
With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.
Large household appliances were not so actively purchased online in 2019, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.
Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:
Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.
Best Selling Cards:
The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.
The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many, it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.
However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.
Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.
The most popular were:
These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.
The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail sales, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.
Perfume is bought less frequently and mostly from trusted brands, since it is difficult to buy a new scent without using your sense of smell.
Download the free checklist 18 ideas for what you can sell on message boards right now
Third place- for mobile devices: phones, smartphones and tablet computers. This is due to the large selection reasonable prices, safe delivery and, very importantly, warranty.
Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.
Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.
Although they are not included in the TOP, practice shows that you can make good money selling such goods online.
What makes a product the most purchased online?
There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in purchasing any product.
First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».
In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.
Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; sometimes it comes into fashion certain types toys or other goods for children. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is fickle, so your online store should include not only fashion news, but also goods that are in stable demand among the population.
According to marketing research, women buy more online than men, but different categories of goods this ratio may be different. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.
As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online